Abeetha Wewegama

Experience

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  Millennium Teas(PVT) LTD

  Aug 2012 - Aug 2015

  Tea Executive

  I have actively participated in every stage of the tea production and distribution process. From overseeing warehousing operations to implementing value additions and ensuring high-quality packaging, I have consistently contributed to the production of exceptional tea products. My hands-on experience in tasting and auction processes has provided me with a discerning palate and a deep understanding of the intricacies of the tea market.I take pride in my proficiency in the tea bagging sector, where I have successfully managed blending operations. My experience with brands such as Victorian, Axxent Masters of Tea, T 2 U, Luna, and others reflects my ability to contribute to the success and reputation of renowned tea labels. My specialization in herbal blends and flavouring has allowed me to cater to diverse consumer preferences, staying ahead of industry trends.One of my notable achievements is my focus on melange development, where I have consistently sought innovative ways to create unique and appealing blends. This dedication has not only enhanced the product portfolio but has also contributed to the success of the brands I have been associated with.Additionally, my role as a part of the Maisa Argentina dealership in Sri Lanka has provided me with a deep understanding of the machinery involved in the tea industry. This knowledge has been instrumental in streamlining operations, ensuring efficiency, and adopting technological advancements to meet and exceed industry standards. Show less

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  GLOBAL TEA & COMMODITIES LTD

  Aug 2015 - Sept 2022

  Tea Taster & Buyer

  With a wealth of experience in the tea industry, having been responsible for purchasing 60 million kgs of black tea annually since 2016, I bring a unique combination of expertise in tea trading, tasting, and marketing that aligns seamlessly with the requirements of your esteemed organization.In my role as the largest tea buyer in the Mombasa auction for the years 2017, 2018, 2019, and 2020, I have demonstrated a keen ability to navigate the global tea market, ensuring a consistent supply of high-quality black tea. My comprehensive understanding of the tea industry extends beyond procurement, as evidenced by my active participation as a Judging Member in the tea classes competition organized by the Tea Board of Kenya. This involvement has not only honed my discerning palate but also allowed me to stay at the forefront of industry trends and innovations.As a Market Driver for the fastest-growing tea brand in the African region, "Kericho Gold," I have successfully contributed to the brand's expansion and market dominance. My responsibilities included overseeing various markets, such as Karachi ("Tapal"), the UK (Typhoo, Lidl, Aldi market chains), Sudan, Somalia, West/North Africa, and Oceania. This multifaceted experience has equipped me with the skills to adapt to diverse market dynamics, manage international trade complexities, and drive strategic initiatives that propel business growth.My ability to establish and maintain strong relationships with suppliers and distributors has been a key factor in the success of my procurement responsibilities. I have successfully negotiated favourable terms and ensured the continuous availability of high-quality tea while optimising cost efficiencies. Show less

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  Imperial Teas (EPZ) Limited.

  Oct 2022 - now

  Manager Value Addition

  In my current role as the leader of the Value Addition Division for Imperial Teas (EPZ) Limited, I have played a pivotal role in shaping and enhancing the value addition processes for the company. Leveraging my extensive experience in both Ceylon and African tea, I have spearheaded initiatives to elevate the quality and market appeal of our tea products.Throughout my career, I have developed a deep understanding of the intricacies involved in the value addition of tea, ensuring that our processes adhere to the highest standards of quality and efficiency. My responsibilities have encompassed the entire value chain, from sourcing and selection to processing and packaging, with a keen focus on maintaining the integrity of the tea while adding significant value to the final product.My tenure at Imperial Teas (EPZ) Limited has been marked by successful collaborations with tea estates in Ceylon and Africa, fostering strong relationships with suppliers and ensuring a sustainable and consistent supply of premium tea leaves. This collaborative approach has not only enhanced the quality of our products but has also contributed to the growth and profitability of the company.I am particularly proud of my ability to identify market trends and consumer preferences, allowing me to introduce innovative value-added products that resonate with target audiences. This includes developing unique blends, exploring flavour enhancements, and incorporating sustainable practices into our value-addition processes. Show less