Sydney W.

Experience

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  Sydney Winkler

  Jul 2013 - Jan 2022

  Lifestyle Content Creator

  » Founded my own YouTube Channel in 2013 and became a lifestyle content creator at age 14.» Gained a following of 18,000+ subscribers.» Attended IMATS, a makeup convention and met many beauty influencers.» Collaborated with other beauty gurus to create content for the web.» Established my love for being in front and behind the camera.» Personal Youtube Channel: https://www.youtube.com/user/winkofbeauty101

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  NAMA Yoga Products

  Jan 2014 - Jan 2015

  Shipping Manager

  » Responsible for order fulfillment.» Packed orders and shipped products to buyers.

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  AMERICAN EAGLE OUTFITTERS INC.

  Sept 2015 - Jan 2016

  Seasonal Sales Associate
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  Tom+Chee: Grilled Cheese and Tomato Soup

  Nov 2015 - May 2016

  Food Server
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  Duck Donuts Franchising Company

  Apr 2016 - Jan 2018

  Assistant Manager

  » Opened and closed store operations. » Assisted in the successful opening.» Responsible for fulfilling catering orders for events and serving day-to-day customers.

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  Income Store

  Sept 2016 - Sept 2017

  Video Marketing Specialist

  » Content Planning: Wrote, edited, and outlined content for the web. Created SEO content pieces and worked with affiliates.» Video Experience: Founded CakeJournal's YouTube channel and naturally gained 1,000 subscribers in under a year. Was responsible for editing and uploading video content to YouTube and sharing it on CakeJournal.com.» Newsletters: Designed and wrote the weekly newsletter for CakeJournal.com's 25,000+ subscriber email list. Experienced in MailChimp and Aweber.» Email: Was responsible for email marketing for a number of sites. Successfully sold affiliate programs through ClickBank and ShareASale.» Analytics: Tracked website growth through online tools, and established trends in SEO.» Outreach: Was responsible for outreach for over four sites to establish partnerships, connections and possible backlinking. Experienced in PitchBox. » Backlinks: Tracked backlinks, found broken backlinks and fixed rerouted them. Show less

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  Target

  Jan 2018 - Dec 2018

  Guest Service Attendant

  » Responsible for overseeing all front end operations including the check lanes and guest service desk.» Leader of 20 plus front end team members.» Opened and closed front end operations. » In charge of assuring Target guests receive best possible customer service.

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  White Good MARCOM Agency

  May 2018 - Jul 2018

  Public Relations and Social Media Intern

  » Worked with clients Thompson Traders, Kalamazoo Gourmet Kitchen, and LuxeHome.» Crafted press releases & blog content.» Created Facebook, Instagram and Twitter social posts for client's social accounts.

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  Income Store

  Nov 2018 - Jan 2020

  » eCommerce website ownership transfers, specifically Shopify store transfers. » Responsible for eCommerce store set up and admin related tasks.» Strategized Shopify store optimizations after a store transfer. » Managed eCommerce platforms, including execution of updates to support new product launches, promotions, and marketing campaigns.» Developed and executed the digital marketing plan for Shopify stores, inclusive of but not limited to paid search & social, digital advertising, retargeting, and email marketing.» Analyzed performance based on aligned KPIs and providing monthly reporting and recommendations. Show less

  • eCommerce Manager

    Aug 2019 - Jan 2020

  • Social Media Manager - eCommerce

    Feb 2019 - Aug 2019

  • eCommerce Specialist

    Nov 2018 - Feb 2019
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  PCI Auction Group

  Jan 2020 - Jan 2021

  Marketing Coordinator

  » Created and executed new marketing plan for sales & marketing department. » Managed customer service inquiries via social platforms, email and phone. » Managed and curated content for PCI’s Facebook, Instagram, Twitter and YouTube social accounts. » Created and published Facebook advertisements promoting weekly auctions; audience, graphic, and copy creation. » Created on-going paid advertisement campaigns on Facebook to gain brand awareness and generate leads.» Press release creation and media outreach. » Designed brand consistent graphics for social media and maintain brand consistency among all social media platforms. Show less

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  Mark III Construction, Inc.

  Jan 2021 - Aug 2021

  Executive Coordinator

  » Develop and execute strategic in-bound and out-bound marketing plans.» Create and implement social media strategy for LinkedIn, Instagram and Facebook.» Event planning, execution and coordination.» Create, execute, track and analyze Facebook, Instagram and LinkedIn paid traffic campaigns. » Create and design internal and external newsletter content.» Video curation: planning, filming and editing external and internal video marketing content.» Support President and CFO in a dynamic, results-driven, fast-paced environment.» Arrange travel plans, itineraries, and agendas.» Consistent calendar maintenance, management, and communication to ensure schedules are being followed.» Schedule and coordinate senior management team meeting agendas. Show less

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  Tytanium Ideas, Inc.

  Aug 2021 - Jan 2022

  Account Manager

  » Build and manage rich editorial calendars that attract qualified audiences for clients (including blog posts, social posts, ebooks, reports, webinars, videos and infographics).» Create, analyze and report out on Facebook, Google, Instagram and LinkedIn paid campaigns. » Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.» Optimize marketing automation and lead nurturing processes through email, content, and social channels.» Establish closed-loop analytics with sales to create an aligned inbound marketing strategy.» Effectively and clearly communicate with clients relating to marketing efforts results. Show less

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  Americana Rare Coin, Inc.

  Jan 2022 - now

  Marketing Director

  » Designed, developed and launched a new online Shopify shopping platform and inventory management system: www.AmericanaRareCoin.com» Integrated apps and sales channels with Shopify to optimize website storefront.» Curating brand consistent assets such as banners, social media posts and informational brochures for marketing and advertising purposes. » Attending expos and coin shows nationwide such as California’s Long Beach Coin Expo, Orlando’s FUN Coin Show, Central States Numismatic Society Coin Show and more. » Working closely with clients to fulfill needs and managing customer service inquiries via social platforms, email, phone and in-store.» Creating strategic marketing plans for Facebook, Google, and Instagram paid campaigns. » Responsible for recording and maintaining a company's daily financial transactions. Show less

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  Sydney Crane

  May 2022 - now

  Social Media Strategist | Digital Content Curator | Brand Manager

  » Working with a multitude of clients to excel their social media and digital marketing strategy. » Curating monthly social media content plans, monthly reports and analysis, and brand development and strategy.