John Mota

Experience

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  CBS Radio

  Jun 2010 - Sept 2010

  Marketing Intern

  - Assisted in the execution of promotions including station appearances, festivals, concerts, and movie screenings- Conducted market research to help inform online content creation- Maintained CRM database

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  Jack Morton Worldwide

  Feb 2012 - Aug 2012

  Strategy Intern

  - Crafted the strategy section of a winning experiential marketing pitch, driven by quantitative and qualitative research and analysis that uncovered insights into the target market for P&G’s My Black is Beautiful platform- Assisted in qualitative in-home interviews of various mom segments for Pampers that focused on current product usage, new product development and design, packaging, and pricing - Wrote website content, analyzed survey results, and made a client-facing report with recommendations to improve a user conference hosted by Infor, a leading provider of enterprise software solutions and applications- Distilled and transformed industry research, consumer trends, thinking, and other information into a multitude of easy-to-read documents, graphs, and PowerPoint decks relevant to RFPs and agency contentClients: P&G, Infor, Astellas Pharma Show less

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  Hall & Partners

  Mar 2013 - Sept 2014

  Account Executive

  - Managed multiple customized quantitative studies that focused on brand health, advertising effectiveness, and consumer behavior- Summarized key findings and provided actionable recommendations to clients via monthly, quarterly, and ad hoc reports and presentations- Collaborated with clients and agencies to collect and integrate multiple data points into reports, including sales and media spend- Trained entire Chicago office to thoroughly understand and use a new cross-tabulation and data analysis platform- Ensured project changes, including survey questions, quota structure, and new advertising campaigns, were made in a timely and accurate manner Show less

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  Epsilon

  Dec 2014 - Sept 2017

  - Promoted to co-manage and grow 10+ campaigns across multiple marketing teams for Walgreens - Epsilon's largest enterprise client ($30MM annual investment)- Continuously presented recommendations based on key campaign KPIs, Epsilon products/capabilities, and programmatic best practices- Trained and delegated work to new Account Management Specialist to ensure timely launch of campaigns- Built and communicated better processes for managing timelines, budgets, reports, and other deliverables to marketers, agency partners, and internal teams Show less - Developed and executed data-driven programmatic strategies (leveraging retargeting, CRM audiences, lookalikes) based on client objectives and goals- Identified and presented opportunities for client growth or campaign optimizations based on insights derived from in-house analytics- Collaborated with media team to optimize campaigns to reach their goals (ROAS, CPA, video completion rate, viewablity, brand safety), analytics team to answer deeper business questions (conversion journey, cookie-individual deduplication, decile analysis), and creative team to deliver new display, mobile, and video ads- Served as subject matter expert for content management tool, providing project and product managers with suggestions for enhancements that would save users hundreds of hours of work Show less

  • Account Manager

    Apr 2016 - Sept 2017

  • Account Management Specialist

    Dec 2014 - Mar 2016
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  Nextdoor

  Oct 2017 - Nov 2023

  [Layoff]- Exceeded quota ($3.5MM+)- Grew key accounts (as much as 500%) and agency relationships by applying self-created playbook- Migrated the most accounts and revenue to new Ads Manager, ensuring clients had access to me directly for feedback/recommendations to drive performance and scale- Collaborated with several cross-functional colleagues to drive meaningful change, including but not limited to: sales collateral, revenue operations and sales enablement tools/workflows, Ads Manager design/functionality, product roadmap prioritization Show less - Hired as the company's first solutions engineer to focus on supporting sales and clients via consultative selling and technical solutions mapping- Spearheaded third party measurement partnerships - including onboarding, documentation, and training for the entire revenue team - unlocking $20MM in additional investment toward ad solutions- Developed and delivered sales presentations for strategic enterprise accounts and supported alpha/beta/custom product launches- Served as the voice of the customer/advertiser and collaborated with product managers to inform product roadmap Show less

  • Client Partner

    Jan 2023 - Nov 2023

  • Solutions Engineer

    Feb 2019 - Dec 2022

  • Account Manager

    Oct 2017 - Jan 2019
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  Modest man marketing

  Nov 2023 - May 2024

  Owner

  No-hype marketing. Focused on digital ads, automation, and strategy/sales/operations consulting.https://modestmanmarketing.com/

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  LiveRamp

  May 2024 - now

  • Sales Director

    Apr 2025 - now

  • Lead, Insights and Measurement

    May 2024 - Mar 2025