Dana Rapp

Experience

• 

  Newell Brands

  Jan 2005 - Jan 2007

  Field Sales Regional Manager

  • Managed 16 Field Marketing Representatives in the Western region, supported $24 million in annual sales. Increased sales during the most integral time, back-to-school, by 2.4%• Recruited, hired, trained, progression planned, and promoted• Assisted in creating a standardized training program which included creating a mentoring program for development utilizing our internal Newell team to “shadow”

• 

  Sanford Papermate-Newell Brands

  Jan 2007 - Jan 2015

  Key Account Manager

  • Managed $5MM in promotional product business with Sharpie, Paper Mate, Uni Ball, Waterman, and Parker brands• Accepted National Account ownership and the Surgical Marker business in 2013• Led a team in the preparation of our largest 2014 tradeshow• Responsible for largest sales increase from 2009 to 2010 of 25% despite steep declines in the overall business. Collaborated with National Account Manager to grow a top account to 5% and gained incremental business through opening new accounts Show less

• 

  Newell Brands

  Jan 2015 - Mar 2022

  • Manage $20MM in baby business for Department, Specialty and Distributor channels• Successful negotiation and launch of two in store programs-500 doors at a Department retailer resulting in 97% YOY increase and 120 doors at a Specialty Department retailer resulting in 69% YOY increase• Overdrove Q2 2018 number resulting in winning an incentive plan with a 7.3% increase• Develop customer strategic plans for respective businesses by incorporating customer program and promotional planning, identifying opportunities to take share, plans to leverage customer pricing, customer/consumer strategy, and define long term growth plan• Strategically plan for expansion by partnering with internal teams such as Trade, Finance, Demand, EDI, Logistics and Customer Service• Manage and leverage customer funds by ensuring different approaches are taken to create customer and company value by consistently measuring and enforcing terms and identifying opportunities for improvement-maximize top and bottom line results• Overdrove quote 105% by actively prioritizing account base and growing a top Graco customer by 27% through focusing on fashion exclusivity, converting to DI ordering, marketing and legal support, and commercial product planning• Instrumental in the implementation of an enhanced MAPP policy, 3rd party marketplace plan, and Customer Acceleration Programs/Strategic Partnership Plans which are imperative to our growth and overall future success of our account base Show less

  • National Account Manager

    Apr 2020 - Mar 2022

  • Key Account Manager- Baby Off Price, Department and Specialty

    Jan 2015 - Apr 2020
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  Bunzl Processor Division

  Mar 2022 - now

  National Accounts Business Development Manager