Tabinda Mustershad

Tabinda Mustershad

SEO Content Writer & Conversion Specialist

Followers of Tabinda Mustershad79 followers
location of Tabinda MustershadOttawa, Ontario, Canada

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  • Timeline

  • About me

    Content Strategist

  • Education

    • West Virginia University

      2021 - 2021
      Communication and Media Studies
    • National University of Sciences and Technology (NUST)

      2018 - 2023
      Bachelor's degree Communication and Media Studies
  • Experience

    • Upwork

      Jul 2014 - now
      SEO Content Writer & Conversion Specialist
    • Fiverr

      Mar 2015 - now
      Musician
    • Suniela Beach Inc.

      Feb 2020 - Mar 2020
      Content Strategist

      - Diversified blog content with additional articles with catchy headlines. - Set up a newsletter through MailChimp. - Improved on-page SEO and readability scores for existing content.

    • MAQ Capital

      Feb 2022 - Mar 2022
      Copywriter

      - Worked on the entire website copy for MAQ Capital, a VC firm based in Dubai with operations running from Sweden, and Western Europe to the MENA area and South East Asia. - Website copy was written to attract new startups looking for expansion within Dubai and abroad.

    • Jestor

      Mar 2022 - Apr 2022
      Copywriter

      - Worked as a B2B blog writer for Jestor, a Y-Combinator-backed SaaS company. - Performed keyword research. - Improved on-page SEO.

    • STEEZY - Online Dance Classes

      Apr 2022 - Dec 2022
      Content Strategist

      - Wrote SEO-optimized, long-form blog content that improved organic traffic and search visibility. - Conducted keyword research and applied SEO strategies to increase rankings and engagement. - Managed CMS publishing, ensuring content adhered to brand guidelines and on-page SEO best practices. - Collaborated with the marketing team to align blog content with the overall digital strategy.

    • Wishpond (TSXV:WISH)

      Sept 2024 - Apr 2025
      Copywriter

      Focused on Cold Email Campaigns for PersistIQ.- Increased lead volume by 3x and booked 1–2 client meetings per week through high-converting cold email campaigns.- Developed B2B and B2C messaging, focusing on audience pain points, conversions, and client goals.- Ran A/B tests, utilized AI tools, and implemented personalized strategies to optimize email performance.- Collaborated with account managers to align email marketing content with client campaigns and strategies.- Analyzed performance data and updated underperforming email sequences. Show less

  • Licenses & Certifications

  • Volunteer Experience

    • Student Volunteer

      Issued by Project Linus on Oct 2021
      Project LinusAssociated with Tabinda Mustershad
    • Student Volunteer

      Issued by American Red Cross on Oct 2021
      American Red CrossAssociated with Tabinda Mustershad
    • Student Volunteer

      Issued by WVU PAWS: Pets Are Worth Saving on Nov 2021
      WVU PAWS: Pets Are Worth SavingAssociated with Tabinda Mustershad
    • Student Volunteer

      Issued by WVU Office of Sustainability on Oct 2021
      WVU Office of SustainabilityAssociated with Tabinda Mustershad
    • Student Volunteer

      Issued by Coopers Rock Foundation, Inc. on Nov 2021
      Coopers Rock Foundation, Inc.Associated with Tabinda Mustershad