Tabinda Mustershad

Experience

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  Upwork

  Jul 2014 - now

  SEO Content Writer & Conversion Specialist
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  Fiverr

  Mar 2015 - now

  Musician
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  Suniela Beach Inc.

  Feb 2020 - Mar 2020

  Content Strategist

  - Diversified blog content with additional articles with catchy headlines. - Set up a newsletter through MailChimp. - Improved on-page SEO and readability scores for existing content.

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  MAQ Capital

  Feb 2022 - Mar 2022

  Copywriter

  - Worked on the entire website copy for MAQ Capital, a VC firm based in Dubai with operations running from Sweden, and Western Europe to the MENA area and South East Asia. - Website copy was written to attract new startups looking for expansion within Dubai and abroad.

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  Jestor

  Mar 2022 - Apr 2022

  Copywriter

  - Worked as a B2B blog writer for Jestor, a Y-Combinator-backed SaaS company. - Performed keyword research. - Improved on-page SEO.

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  STEEZY - Online Dance Classes

  Apr 2022 - Dec 2022

  Content Strategist

  - Wrote SEO-optimized, long-form blog content that improved organic traffic and search visibility. - Conducted keyword research and applied SEO strategies to increase rankings and engagement. - Managed CMS publishing, ensuring content adhered to brand guidelines and on-page SEO best practices. - Collaborated with the marketing team to align blog content with the overall digital strategy.

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  Wishpond (TSXV:WISH)

  Sept 2024 - Apr 2025

  Copywriter

  Focused on Cold Email Campaigns for PersistIQ.- Increased lead volume by 3x and booked 1–2 client meetings per week through high-converting cold email campaigns.- Developed B2B and B2C messaging, focusing on audience pain points, conversions, and client goals.- Ran A/B tests, utilized AI tools, and implemented personalized strategies to optimize email performance.- Collaborated with account managers to align email marketing content with client campaigns and strategies.- Analyzed performance data and updated underperforming email sequences. Show less