Ayan Kanchan Datta Roy

Experience

• 

  HDFC Bank

  Aug 2013 - Dec 2016

  Regional Marketing Manager

   Planning, directing, controlling and coordinating all ATL & BTL activities in both regions.(western Uttarakhand,UP pradesh,Uttarakhand , Haryana & west Delhi) Creating & executing measurable marketing communication plans across all disciplines.(Two products Gold Loan & Personal Loan) Implementing competent business strategies and organising various promotional events to market a wide range of products. Coordinate all central marketing campaigns requirements and collateral's for all business verticals. Conceptualizing promotional advertisements in close association with advertising agencies for developing creative. Selecting right promotional mix to ensure high visibility of the Brand. Provide Merchandising support to 125 branches. Devising & implementing pre & post marketing activities for successful launching of new products. Creating innovative event to generate leads. Choosing appropriate media mix to optimize budget. Selecting right promotional mix to ensure high visibility of the brand. Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses. Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per targeted plans as well as through lead generation. Analyzing the business YOY & YTD, MTD performance, Category wise preparing weekly & monthly review reports to analyze sales & other parameters, identifying the key areas & addressing the plans to achieve the targets. Undertake all ATL, BTL and TTL Activities Brand Adherence Product Activation Creative and Content Design  Budget Allocation and Utilisation Regional Campaign Design and Execution Communication and Presentations Managing Corporate Agencies for execution of Marketing Techniques (Agency Relations) Execution of ATL & BTL activities (Print Ads, OOH, Co-laterals, Innovative media, Digital & Electronic) Show less

• 

  Axis Bank

  Dec 2016 - Jul 2023

  Circle Marketing Manager

  ATL and BTL activation's,Digital initiatives & Branding look & Feel of branches in Bihar &Jharkhand,North East 349 branches.

• 

  Kotak Mahindra Bank

  Apr 2023 - now

  Marketing Manager

  Marketing.... campaigns