Joseph K. Githini MBA (PMP)®

Experience

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  Bytronics Computers

  May 2009 - Sept 2009

  Sales Representative

  • Supply chain competency, fleet management, production management and quality assurance.• Created marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets within budget.• Worked with the in-house designer to produce materials of visual impact and within brand guidelines.• Worked with the business innovations department to develop new ideas for reaching end user markets using the latest in electronic technologies.• Communicated to rest of marketing team about new innovations and how they can be used to leverage marketing efforts.• Wrote copy for each product, reflecting key messages, features and benefits.• Involved key stakeholders for product at each stage of campaign and report results once completed.• Prepared and delivery of marketing plan within key objective. Show less

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  Almasi Beverages Limited

  Jan 2011 - Dec 2016

  • Set targets for different areas for the region and distributors. Ensured the distributor and area contribution is reflects growth of PY (past year) and the BP (business plan.) handling area volumes of over 1 million pay cases/ 6million unit cases, dependent on area contribution and potential.• Revenue generation in designated area, with expansive figure of over 200milion to 500million dependent on area contribution and potential.• Carried out P&L (profit and Loss accounts) for distributors in order to improve their outputs in terms of revenue achieved and the company goals in revenue contribution. Ensured that distributor ROI is conducive for operation. Handled distributor investments of over 48 million in the company custody.• Implemented CSR activities in the area of operations and ensured that the company outlook is favorable with the market customers.• Team player and team leader, worked, trained and got the best out of a huge workforce of company employees in the retail and distribution and also distributor salesmen in order to get the output out of them.• Achieved set KPI set on a monthly and yearly basis. Achieved set sell out, sell in targets of the month, ensuring deliveries are made in time, making sure that products are available along the required SKUs.• Created good customer relations with key accounts and distributors. Was able to create a solid relationship with key accounts’ in my area and distributors in order to ensure that products are available across the range and in conformity with all regulations and solve issues that may arise at any time among them. Show less • Volume achievement in market growth, in designated area.• Handled company assets and marketing materials. Was able to handle all company assets that were in my care, including promotional material, coolers and company vehicles. I did this through verification of all materials and ensuring all is stamped and documented.• Trained those working under me as a team leader, merchandisers and salesmen in order to achieve set targets through company required conditions.• Provided promotional activities for the company in the set area. Handled all company promotional activities including introducing new products in the market and promotion of existing products.• Grew set area in terms of past year performance and business plan. I was able to grow my area from a contribution of 7.8% t o 8% and grow the revenue contribution by 20%.• Provided market intelligence concerning the company. Provided important information on competition activities, pricing, products available in the market. Promotions that were available in the market and the best location for the products to move faster. Show less

  • Area Sales Manager

    Jan 2013 - Dec 2016

  • Area Sales Representative

    Jan 2011 - Dec 2012
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  Greenlight Planet, Inc.

  Jan 2017 - Mar 2018

  Regional Business Manager

  • Oversaw a team of over 200 both directly and indirectly. Including Area Sales Managers and team supervisors and Energy Agents/officers.• Achieved and surpassed the desired revenue by designing and implementing the regional sales plan in line with the DTV model.• Cost management and ensured profitability within the region. Ensured that the company I got the right ROI within the business plan • Selection, management and support to Stock Points and shops. Monitored and tracked performance of Area Sales managers in the various markets/counties. Prepared reports for management review as per the reporting calendar• Managed, coached and motivated a team of Area Sales Managers, team supervisors and energy agents to ensure optimum performance and maximize productivity.• Monitored the activities and results of the sales team on daily, weekly, monthly basis and guided them to reach their individual and team goals• Worked closely with the Head of Sales and colleagues, organized and implemented brand-building activities and company policies throughout the regional staff.• Regularly assessed the capabilities and skills of team members and provided coaching in the field to help them improve their abilities and result. Show less

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  Bidco Africa

  Apr 2018 - Jan 2020

  Head Of Distribution

  • Recruitment, training and management of Exclusive Motorized Distributors within the territory/Region for a new line of beverage products.• Achieved Recruitment of a total of 17 EMD in my region with each average Revenue turnover of 6-10Million with profitability of over 13%-20% after costing per EMD. Averaging an overall 80-100Million per month in the region.• Recruitment and training of Distributor sales Representatives, Territory Sales Representatives and Distributor Sales Managers. Manage over 100 DSRs. • Target achievement on sales volume, Sales Revenue and Total Sales tonnage. • New product introduction and market penetration. Was able to introduce new Bidco Africa Beverages and structured it to ensure market penetration and gained market share from dominant CC products. • Ensured Distributor profitability by P&L management. Through constant review and monitoring to ensure sustainability of Distributor. • Asset management in the trade on coolers and assets in the trade owned by the company. • Achieved 100% of set KPIs set month on month on product availability in the trade retail, stockiest and wholesalers in the various locations in the trade Show less

• 

  Airtel Kenya

  Feb 2020 - now

  Zonal Business Manager

  • Drive acquisition schemes for retailers and distributors.• Drive enhanced usage initiatives for in cremental revenues.• Ensure the right investment, infrastructure and involvement at partner level.• Drive new customer acquisition through direct and indirect channels.• Infrastructure build up with setting up 135 new franchise partners,365 FPkiosks and 175 self-made kiosks growing the distribution in the Nairobimarketby25%.• Project leader in the creation of the self made kiosks project whichincreased the reach in gross adds by10% at customer arms reach.• Created the partner profitability and stability project in my zone by optimisation of key resources by introducing the fpdsa role.• Increasing the airtime distribution in the Nairobi marketby20% with DSR structure and whole platform in all corners of the market.• Grown scratch card business from KES400 Million to 1Billion in Nairobi.• Led to the growth of Airtel business in Nairobiby54% with AMGA growth to 89% from 21% and FCI from 4% to 54 % Grown the number of agents on AM to 3200 active• Rolling out and managing company owned and franchised exclusive airtelshops. Show less