Parkhi Gupta

Parkhi Gupta

Marketing Positions

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location of Parkhi GuptaGurugram, Haryana, India

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  • Timeline

  • About me

    MBA Postgrad Excelling in Accounts Payables and Receivables, Driving Efficiency and Financial Growth at Accenture

  • Education

    • GRAPHIC ERA HILL UNIVERSITY

      2019 - 2021
      Master of Business Administration - MBA finance Marketing CGPA 8.27

      •Finance Acumen for Decision Making: Equipped with a strong foundation in finance through a minor in finance, enabling data-driven decision-making and financial analysis skills to evaluate business opportunities, optimize budgets, and enhance profitability.•Distinction in Marketing Strategy: Acquired a comprehensive understanding of strategic marketing principles and demonstrated excellence in developing effective marketing strategies to drive brand awareness, market penetration, and… Show more •Finance Acumen for Decision Making: Equipped with a strong foundation in finance through a minor in finance, enabling data-driven decision-making and financial analysis skills to evaluate business opportunities, optimize budgets, and enhance profitability.•Distinction in Marketing Strategy: Acquired a comprehensive understanding of strategic marketing principles and demonstrated excellence in developing effective marketing strategies to drive brand awareness, market penetration, and customer engagement.•Collaborative Leadership and Teamwork: Demonstrated exceptional leadership and teamwork skills through various group projects and collaborative initiatives, fostering a cooperative work environment and achieving successful outcomes through effective communication, delegation, and consensus-building. Show less

    • Jayoti vidhyapeeth women's university

      2016 - 2019
      Bachelor of Business Administration - BBA Bachelor of business administration- BbA 71%

      •Business Administration: Graduated from Jayoti Vidhyapeeth Women's University, showcasing a strong foundation in business administration principles and practices.•Specialization in Marketing Management: Undertook specialized coursework in marketing management, gaining a deep understanding of consumer behavior, market research, branding, and marketing strategy formulation.•Leadership Development: Engaged in leadership development programs and extracurricular activities that fostered… Show more •Business Administration: Graduated from Jayoti Vidhyapeeth Women's University, showcasing a strong foundation in business administration principles and practices.•Specialization in Marketing Management: Undertook specialized coursework in marketing management, gaining a deep understanding of consumer behavior, market research, branding, and marketing strategy formulation.•Leadership Development: Engaged in leadership development programs and extracurricular activities that fostered essential leadership skills, such as effective communication, teamwork, and problem-solving.•Cross-Cultural Competence: Benefited from a diverse and inclusive learning environment, which enhanced cross-cultural competence and global business perspectives. Interacted with students from different backgrounds, gaining valuable insights into diverse business practices and international market dynamics. Show less

  • Experience

    • 3HD Media

      May 2020 - Jul 2020
      Marketing Positions

      •Marketing Strategy Execution: Executed comprehensive marketing strategies across various digital channels, including mobile, social media, and internet advertising, to effectively engage customers and drive brand awareness, resulting in increased lead generation and conversion rates.•Campaign Performance Monitoring: Monitored and evaluated the performance of digital marketing campaigns, leveraging key performance indicators (KPIs) and metrics such as click-through rates, conversion rates, and customer engagement, to continuously optimize strategies and achieve marketing goals. Show less

    • IFORTIS WORLDWIDE™

      May 2021 - Jul 2021
      Sales and Marketing Management Trainee

      Learned essential skills in such a great working environment company

    • Policybazaar.com

      Oct 2021 - May 2022
      Associate Sales Consultant

      •Results-driven Associate Sales Consultant at Policy Bazaar, consistently exceeding sales targets and driving revenue growth. Utilized a consultative approach to understand customers' insurance needs and provided them with tailored solutions, resulting in high customer satisfaction and repeat business.•Expert in navigating the complex insurance landscape, with a deep understanding of various insurance products and policies. Leveraged this knowledge to effectively educate clients on coverage options, empowering them to make informed decisions that protected their financial well-being.•Developed and maintained strong client relationships, serving as a trusted advisor throughout the entire sales process. Actively listened to customer concerns, addressed objections, and provided personalized recommendations, fostering long-term partnerships built on trust and transparency.•Excelled in a fast-paced, target-driven environment, consistently delivering exceptional sales performance. Utilized effective sales techniques, including relationship-building, objection-handling, and closing strategies, to convert leads into loyal customers, resulting in consistent revenue growth.•Collaborated with cross-functional teams, including underwriters and customer service representatives, to ensure a smooth and seamless customer experience. Streamlined internal processes and effectively communicated customer requirements, ensuring timely policy issuance and superior post-sales service. Show less

    • Accenture in India

      Jun 2022 - now
      Procure to Pay Operations Associate

      •Procure to Pay Operations Associate at Accenture, utilizing my expertise to drive seamless procurement processes and optimize operational efficiency for clients. Successfully executed end-to-end procure-to-pay strategies, resulting in significant cost savings and improved supplier relationships.•Reconciled documentation of file to provide accurate transfer of funds. Received requests to process financial transactions such as wires, checking and transfers among multiple accounts.•Partnered with teammates on departmental projects involving web error applications, rejected and returned mail.•Created client files in Systems, Applications and products in data processing (SAP) systems to track transactions and create client base. Show less

  • Licenses & Certifications

    • Marketing and finance internship certificate

      Indian invest Advisory forum
      Jun 2018