Carri Nelsen

Experience

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  Hecht's Department Stores

  Jun 1997 - Sept 1998

  Area Sales Manager
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  Spaulding & Slye Colliers

  Sept 1998 - Feb 2001

  Marketing Coordinator - DC Office

  Worked within a team environment to carry out a full range of marketing functions. Developed creative print marketing collateral. Handled multifaceted administrative tasks (e.g., data entry, filing, records management and billing) as assistant to the project management and business development teams.

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  Fraser Wallace Advertising

  Feb 2001 - Mar 2003

  Account Executive

  Developed and executed strategic marketing plans for a varied client base. Communicated with clients to present marketing strategy and media plans, creative concepts and budget analysis. Coordinated project timing and budgets that met customers’ needs and business objectives.

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  Richmond American Homes

  Mar 2003 - Jul 2004

  Marketing Manager

  Worked within a team environment to carry out a full range of marketing functions. Developed creative print and online marketing collateral. Assisted in launch of innovative website and event programs. Provided direct support to Vice President of Marketing and sales team.

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  Beazer Homes

  Jul 2004 - Dec 2005

  Marketing Manager

  Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces and website content. Defined and evaluated marketing collateral, programs and analyses. Tracked, projected and reported advertising and marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing team, advertising agency and vendor partners to guide the creation of marketing materials and ensure congruence with objectives. Prepared and managed multimillion dollar marketing budget. Show less

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  Stanley Martin Companies

  Dec 2005 - Mar 2010

  Marketing Manager

  Defined strategy for and developed, executed and managed comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow target markets. Communicated with prospective and existing customers, management, internal departments and vendor partners to coordinate overall marketing efforts in accordance with sales and marketing goals. Planned and carried out innovative follow up with prospective and existing customers. Integrated data analysis to make informed marketing and product decisions. Led and directed forward-thinking marketing team. Prepared and managed multimillion dollar marketing budget. Show less

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  SourceAmerica

  Mar 2010 - Sept 2018

  Directed creative development and implementation of marketing strategies that maximized visibility and impact of SourceAmerica and the AbilityOne Program, including advertising (traditional and digital), collateral, publications, presentations, press releases, social media, internal and external websites, events, conferences and trade shows. Developed and executed comprehensive and fully-integrated marketing strategies for multiple stakeholders to generate demand and increase awareness, understanding and preference. Identified target audiences and established benchmarks, goals and milestones for marketing plans. Collaborated with senior leadership, sales/business development and internal departments on strategic direction of internal and external marketing campaigns, projects and overall branding and messaging. Analyzed client input, together with background knowledge and research to inform marketing programs. Provided leadership and direction to marketing and communications team and external advertising and public relations agencies. Developed short- and long-term plans and budgets for marketing programs; monitored progress, assured adherence and evaluated performance. Served as principal media contact. Managed multimillion dollar budget. Show less

  • Director of Marketing and Communications

    Jan 2018 - Sept 2018

  • Director of Marketing

    Jul 2015 - Jan 2018

  • Marketing Manager and Senior Marketing Manager

    Mar 2010 - Jul 2015
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  ADvancing States

  Jan 2019 - May 2020

  Conference and Events Manager

  Coordinated marketing activities including association’s rebranding in 2019, publication design and production, direct mail, promotional items, social media, and website. Managed the annual Home and Community Based Services (HCBS) Conference, and the annual Spring Meeting and MLTSS Symposium, including site selection, contract negotiations; on-site management; budgeting; and marketing aspects of the conference, including: registration, signage, website, and the event app.

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  FEMA

  Nov 2020 - Jun 2021

  Contact Tracer & Training Unit Lead | Reservist
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  Administrative Office of the United States Courts

  Jul 2021 - now

  Training Specialist / Meeting Manager