Anoop Mishra

Experience

• 

  The Narayana Group

  Dec 2013 - Dec 2014

  Management Trainee

  Marketing | Exhibition & Events | Promotions | Market Analysis

• 

  Landmark Arabia

  Feb 2015 - Jan 2017

  Store Supervisor

  Sales Generation | Stock Management & Administration | Merchandising | BOE

• 

  The Narayana Group

  Mar 2017 - Feb 2018

  Marketing Executive

  Advertising | Marketing Activities | Annual Budgeting | Promotional Planning

• 

  Landmark Group

  May 2018 - Jun 2022

  Lead the SMS & Email campaigns creation and execution through Oracle Responses & MoEngageLead the launch of CVM campaigns for Lifestyle Omni channel Automation of communication through different touchpoints (Email & SMS)SMS & Email campaigns /content creation with design team and execution Leading Trade / Marketing calendar planning across all GCC territoriesCustomer value management across E-commerce and more 200 stores in Middle East Managing largest loyalty program ‘SHUKRAN’ in the Gulf region (10 million Active Customer base) Deliver Marketing activities [ATL/BTL] as per the plan and within agreed budget (Forecasting ROI and ensuring optimum utilization of marketing budget)Vendor management (Onboarding, Negotiation, Payments)Agency Management (ATL & BTL media planning & buying)

  • Marketing Executive

    Nov 2021 - Jun 2022

  • Marketing Coordinator

    Nov 2019 - Oct 2021

  • Marketing Assistant

    May 2018 - Oct 2019
• 

  Azadea Group

  Jul 2022 - Jan 2024

  Customer Relationship Management Specialist

  Lead innovation by identifying, circulating, implementing industry best practices and methodologies for customer centricity transformation.Create a 360 customer centric strategy, building on key functional areas (CRM, CX, Omnichannel communication, Data analytics & more)Database management, while develop key strategies to maximize customer retention, acquisition & churn prevention. Lead CRM Marketing innovation to ensure that customer insights, intelligence and segmentation are incorporated into campaign planning. Manage all CRM | CX metrics and customized experiences with cross department approach.Management of Brands omnichannel communication campaigns including content & analytics. Show less

• 

  Nike

  Jan 2024 - now

  CRM Manager

  - I lead data-driven marketing strategies to align with business objectives and drive value. I focus on mapping customer journeys to improve engagement and retention, achieving up to a 20% increase in customer retention.- I develop personalized communication strategies that enhance engagement by 25% and utilize MoEngage for automating touchpoints, increasing timely, relevant interactions by 30%. I work closely with digital marketing and social media teams to deliver a seamless customer experience, resulting in a 15% boost in conversion rates.- Through A/B testing & Locale and continuous optimization, I improve automated workflows, leading to a 20% increase in customer satisfaction. I also collaborate with branding and communications teams to create effective campaigns, achieving up to a 30% lift in performance.- By managing lifecycle marketing programs, I drive lead nurturing and repeat business, contributing to a 20% growth in brand loyalty. I focus on key performance indicators to enhance conversion rates, boost customer engagement, and reduce churn by 10%. I stay at the forefront of market trends by integrating emerging technologies, ensuring our marketing efforts are both effective and innovative. Show less