Gustavo Castillo

Experience

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  Sanofi

  Apr 2012 - Dec 2012

  Marketing Assistant

  • Executed promotional strategies and strategic programs to increase customer base.• Introduced the Influenza H1N1 vaccine to the Venezuelan market• Managed and created content for social media platforms.• Analyzed market data, building reports for strategic decision-making.• Supported the construction process for the business unit annual budget and managed it.• Organized and held the first vaccination congress for Venezuelans companies.

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  Procter & Gamble

  Jan 2013 - Nov 2013

  Consumer & Market Knowledge (CMK) Analyst

  • Monitored, measured, and analyzed brand equity and market share for all P&G brands driving retail advantage.• Conducted market research studies to understand consumers and communities.• Conducted key accounts studies in pro of making high impact business decisions and optimize category products distribution.• Evaluated country's marketing campaigns impact.

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  Novartis

  Jan 2014 - Nov 2014

  Assistant Brand Manager, NueroScience Department

  • Held specialized congresses & events in regards to the business unit and products.• Elaborate collateral materials for marketing and sales purposes.• Applied business strategies to increase the brand equity, market share, and brand awareness, as well as improving the connection with consumers (patients), prescribing doctors, and government Health agencies for neurological disease drugs.• Developed strategic partnerships with private and public organizations to subsidize the cost of drugs providing treatment and therapy to a larger number of patients.• Wrote certified business letters to obtain government authorization to acquire foreign currency to import Neurological drugs. Show less

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  Alfonzo Rivas & Cia

  Dec 2014 - Jul 2016

  Brand Manager

  Implemented strategies to increase brand awareness, relevant differentiation, value, and emotional connection with consumers. Developed & executed marketing campaigns and proposed initiatives and innovations according to trends in the market. Managed budget, P&L, and brand project.• Grew 5% of market share for the brand Télisto through strategic portfolio design, focusing on multi-channel target sales during country’s economic recession. • Positioned Télisto as the second brand in Venezuelan’s instant tea market by implementing promotional campaigns & brand activations.• Increased sales 12% by launching the first instant green tea product in Venezuela for “Télisto”.• Led a multi-unit team to develop 2 new products for McCormick Spices.• Negotiated with suppliers to secure the company’s quality standards & cost reductions for POP and raw materials.• Analyzed market-driven data and delivered actionable insights through reports, resulting in +$120k unit profit.• Managed brand´s advertising and digital campaign working with various advertising agencies.• Proposed & implemented pricing and production scenarios, ensuring +$250k incremental in brand’s revenue.• Performed multiple studies to understand consumers’ perception regarding quality, price, loyalty, and emotional bond. Show less

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  VRHealth

  May 2017 - Mar 2018

  Marketing Operations Specialist

  • Defined company's and products' positioning statements as well as the value proposition used for Marketing and communication purposes.• Elaborated and executed integrated marketing campaigns based on inbound marketing & social media.• Analyzed data from campaigns and online sources as Google Analytics / AdWords for strategic positioning & decision making.• Mapped and established internal processes for Sales & Customer support success as well as the lead qualification criteria.• Developed the company’s web page design, concept, and content internally, saving.• Performed products’ Quality Assurance & Software test drive reports ensuring optimal performance of the Digital APP, while providing feedback to the development team to optimize the UX.• Automated processes for better managing leads and customers through HubSpot & Salesforce platforms. Show less

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  The Ohio State University

  Jul 2018 - Mar 2019

  Assistant Professor. Marketing & Project Management

  • Helped & supported engineering students to devise business plans and marketing frameworks, so they could develop several projects to later evaluate their potential impact and create business templates for project commercialization. • Set up and implement a project management software simulation plan for developing hands-on activities as part of the MS Project Management course.• Support in the identification of solicitations and preparation of proposals for requesting funds for ECE (Electrical & Computer Engineer) MS students’ projects. • Assist in the development and implementation of a web page design and content for the ECE MS program. • Conduct industry statistical searches and industry data analysis for various project activities. • Assist in managing MS lab resources (equipment and parts inventory control, ordering, and organization). Show less

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  IE Business School

  Sept 2019 - Sept 2021

  Global Marketing Manager

  • Led integrated marketing teams for our international development offices in EUROPE, APAC & MEA and served as a liaison between offices and key-stakeholders at HQ.• Controlled budget & coordinated the global digital strategy and media planning execution for the offices.• Launched inbound marketing, prospecting, retargeting, performance, and social media campaigns.• Developed customer-centric strategies and actionable roadmaps that fit into the customer journey landscape to drive marketing conversion.• Measured the impact of all digital activations in each communication channel. Defined metrics and KPIs that will evaluate the ROI of all actions. Show less

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  400 Grados Pizza

  Oct 2021 - May 2024

  Marketing, Product & Project Manager

  • Scaled a new business model focused on customer centricity & innovation, achieving 20% annual revenue growth through savvy budgeting, financial acumen, and effective marketing• Served as project and product manager, successfully driving profits through pricing scenarios for different sales channels, cost management, and negotiations with suppliers• Set company & products’ roadmap as well as short and long-term goals & monitor defined KPIs’ progress toward achieving them• Led several teams developing the business image, branding, PR and digital campaigns, product launches, and a rebranding based on customer & market insights• Grew sales 50% by launching 3 new vertical income sources based on physical and digital brands & later opening a new location within the second year of operations despite market uncertainty and instability• Designed, implemented, and measured the business' 360 marketing plan adapting to unexpected scenarios while maximizing ROI, prioritizing digital strategies• Monitored and analyzed market & sales data delivering actionable insights resulting in better product positioning & optimization, driving sales and retail advantage• Recruited all members of the team & ensured a positive working environment throughout the company. Show less

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  Pizzerías Carlos

  May 2024 - now

  Brand Manager