Allison Capozza

Experience

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  Playtex Products, Inc.

  Jun 2002 - Sept 2002

  Category Management Intern - Banana Boat, Woolite, Binaca, Gloves, Ogilvie

  1) Developed sales presentations for key retail accounts regarding trade promotion effectiveness, new item/brand/ competitive performance, and category trends utilizing POS data, geo-demographic, and consumer research. 2) Managed/updated weekly syndicated data reports sent to internal management and field sales.

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  Playtex Products, Inc.

  Jun 2003 - Aug 2003

  Trade Development Intern - Banana Boat

  1) Responsible for inquiries to prospective vendors, procuring costs and program details, evaluating options, and presenting program recommendations for 2004 Banana Boat account specific promotions.

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  Marriott International

  Jun 2004 - Aug 2004

  Marketing & Sales Intern - Marriott Kensington

  1) Identified high value potential customers (corporate travel agencies and Fortune 100 companies) for targeted sales campaigns. 2) Researched/designed promotional materials for internal & external hotel communications to strengthen brand image in first year of business. 3) Gathered competitive pricing to assist in future sales and marketing strategies.

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  Playtex Products, Inc

  Oct 2005 - Jan 2008

  1) Led cross-functional team through eleven product line extensions to expand business; project generated 267% revenue growth and grew share +2.8% year-over-year.2) Crafted multi-tier marketing plan to hold existing shelf placement in face of retailer challenge to stimulate unit velocity by 0.5 points within 6 months; drove awareness and recommendations.3) Directed business orientation and education of new brand managers, sales team and partner agencies, leading to quick on-boarding and understanding of small business challenges.4) Created brand “style sheet” for consistent marketing communications.5) Managed $4.0M brand budget within 1% tolerance. Show less 1) Acted as primary brand representative, responsible for strategic direction/oversight. Grew brand revenue from $4.4M to $5.0M.2) Restaged 2 skus to revitalize base brand, including new colors, product design and packaging. 3) Led packaging restage initiative on 9 skus to create cohesive, modern look across line at shelf. 4) Developed/managed budgets, product forecasts and marketing plans to achieve brand objectives.5) Updated/analyzed monthly share, consumption and shipment reports to reflect market growth drivers and strategic competitive moves. Show less

  • Assistant Product Manager - Breastfeeding

    Oct 2005 - Jan 2008

  • Assistant Product Manager - Soothing

    Oct 2005 - Jan 2007
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  Energizer Personal Care

  Jan 2008 - Aug 2009

  1) Collaborated with Disney licensing team as key brand liaison for day-to-day client management including communication, creative approval process and quarterly reporting requirements to provide on-time and efficient turnaround of Disney's licensee requests. 2) Designed the corporate pitch for Disney to retain key partnership and opened up discussion for expanded business across new categories and distribution channels. 3) Developed and implemented the Playtex business unit Excel Budget Tracker to align spending reports across departments and lines of business for easier senior management analysis. 4) Managed cross-functional team through stage gate process towards on-time launch of 16 new/restaged products.5) Managed $6.5M brand budget within 1% tolerance. Show less

  • Associate Brand Manager - Wet Ones

    Jan 2009 - Aug 2009

  • Associate Product Manager - Playtex Cups & Mealtime

    Jan 2008 - Jan 2009
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  Amazon

  May 2010 - Aug 2010

  Product Management Intern - Home, Garden & Pets

  1) Led new merchant acquisitions, problem resolution and promotional development for Platinum merchants to grow unit sales. Negotiated expansion of warehouse fulfillment program to gain incremental revenue.2) Re-structured Amazon’s search term bidding on Google to verify site traffic increases in U.S. geographic regions during peak selling periods; launched to optimize automated variable bidding.

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  Lancer Soldier and Family Fund

  Aug 2011 - May 2013

  Chair of the Board

  1) Achieved 501(c)(3) status for the private, non-profit organization. 2) Led monthly board meetings and tracked project work with team of 13 volunteers plus advisor. 3) Collaborated with local community groups and government non-profit organizations to support mission and achieve fundraising goals.4) Coordinated fundraising activities to achieve $40K+ in donations within 12 months.

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  Starbucks

  Jan 2012 - Jul 2013

  Associate Brand Manager - Espresso, Americas

  Key business analyst for largest business ($4B) at Starbucks, part of high-performing, fast-paced, high-visibility team. 1) Spearheaded Espresso brand team in building annual operating plans, quarterly re-forecasts, 5-year strategic plans and capacity analysis for roasting plants. 2) Tracked, analyzed and communicated product/program performance vs. expectations. Recommended action plans to address variances in performance against annual operating plan (AOP) and to capitalize on growth opportunities in product portfolio via integrated business planning (IBP).3) Led forecasting and managed inventory execution of FY’13 Spring Promotion for Espresso to drive the core business P&L, resulting in +44% growth over prior year and +21% growth over forecast, without inventory constraints or write-off risks. Promoted beverage was added as platform extension to core portfolio line-up.4) Championed contract extension for Planalytics vendor relationship and developed training modules to help cross-functional teams translate weather intelligence into actionable insights, to explain performance results and inform future business decisions. Show less

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  NUK USA, LLC

  Jul 2013 - Dec 2015

  Product Manager - Breastfeeding, Oral Care & Food Prep

  Primary product and business lead for NUK's Breastfeeding, Oral Care and Food Prep line of products, responsible for aggressive sales growth via innovation and product management. 1) Spearheaded development of new brand positioning statement to inform messaging and innovation roadmaps.2) Led cross-functional teams in development, launch and sell-in of 15 new/improved innovative product solutions.3) Built and executed strategic annual marketing plans to drive awareness and trial of core and new products, including successful grass-roots product sampling programs resulting in 200+ 4-5 star online reviews. 4) Led qualitative and quantitative research to uncover consumer need gaps, in order to inspire new product development and marketing communication, after recognizing lack of current insights on the business.5) Built strong relationships with key retailers to drive channel-specific growth strategies and incremental trade support, including new partnership with healthcare insurance providers to support Affordable Care Act (ACA).6) Tracked and analyzed business and product performance vs. objectives to uncover risks and opportunities. Show less

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  Thayer Leadership

  Feb 2016 - now

  Responsible for leading all aspects of marketing strategy, market research, communications, advertising, and marketing materials to drive brand awareness and generate new leads. Manages two direct reports. Collaborates extensively with Business Development/Sales, Faculty and Content Development, and Program Management teams. Reports directly to President. Responsible for all aspects of marketing strategy, market research, communications, advertising, and marketing materials to drive brand awareness and generate new leads.

  • Marketing Director

    Mar 2017 - now

  • Marketing Manager

    Feb 2016 - Mar 2017