焦阳

Experience

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  Burson-Marsteller

  Jan 2002 - Jan 2005

  Associate

  Mainly responsible for the client Intel China public relation activities with focus on the corporate communication projects (Intel’s technology leadership, education innovation, corporate culture and community programs)Responsibilities:- Public relation strategy planning and execution, contract negotiation, budget planning and management- Day-to-day client liaison, consulting, event management, coordination with Intel business units (marketing, R&D, education) in the cross function project; cooperation with other industry partners and service vendors- Media strategy, relationship development and maintenance, media briefing and interview arrangement in new product launch event, draft news release, hot issue, briefing documents, project reports and Intel Corporate Newsletter, crisis management and media trainingKey achievements:- Upon the client’s request, seconded to Intel China to fill up the hole of a PR Manager in September-November 2004. Responsible for Intel CEO visit press conference, Intel R&D Center Opening event- Media activity management in Intel CEO, COO PRC visit (Beijing, Shanghai, Chengdu, Shenyang, Dalian)- Intel Developer Forum - media briefing, interview planning and management, journalists US trip arrangement Other clients: QUALCOMM, Chicago University GSB, Discovery Channel Show less

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  Ogilvy Public Relations

  Jan 2006 - Jan 2008

  Senior Associate, Corporate Marketing

  Consumer brand client management, new business pitch.Key projects:- Nokia “Music Gets You Talking-Back to Sound Campaign” launch event management, vendor supervision and various parties coordination- Nissan (China) Infiniti brand launch event organization and management- TaylorMade-Adidas Golf sponsoring Chinese National Golf Team press conference organization- Wynn Macau BJ Rep Office opening organization- Contributions to Shiseido corporate communications, Hong Kong Disneyland, Adidas Super Star Camp projects, NBA star KG BJ visit Show less

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  Nokia

  Jan 2007 - Jan 2008

  Project Manager, Customer & Marketing Operations

  Seconded from Ogilvy to Nokia marketing.Responsibilities:- Planning/implementation of national/regional promotions campaign (AD creative, premium, BTL activations, vendor supervision)- Project budget and expense management, coordination with Marketing Business Controller, PO tracking, vendor payment operation- Sports branding sponsorship- New product packaging production management

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  JLL

  May 2010 - Apr 2013

  Senior Marketing Manager, North China

  Responsible for the delivery of North China marketing and communication strategy and plan 2012.4-2013.4 Acted as the leading role of North China Marketing in the Marketing Director’s absence Responsibilities：- Market strategy planning, annual budget planning and expense management- Client event, seminar, sponsorship & showcase, research paper launch, marketing collaterals, sales tools, corporate video- Digital marketing initiatives include eDM, e-publication, Podcast, Webinar, social media- Maintain and develop media relationship in Finance & Real Estate, press briefing, press release, profiling interview, spokesperson media training- Project marketing based on branch real estate industry- Internal communication including intranet maintenance, leadership roadshow, corporate message development, brand training, HR partnership Show less

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  King & Wood Mallesons (PRC)

  Oct 2014 - now

  Senior Manager Marketing Business Development

  Support the practice group (Commercial Regulatory, Dispute Resolution) and Healthcare, TMET industry team to develop and drive the business development strategies across China. This includes winning work through client, practice and sector growth opportunities, while coordinating business development activity across the firm’s global network. Responsibilities:- Work with Client Relationship Partners to put in place a program designed to develop relationships and work opportunities- Assist with the development of client pitch proposal and panel tender- Client activities including seminar, workshop, client visit roadshow, industry sponsorship and networking- Awards and legal directories submission- BD baseline tools including capability statement, project list, collaterals- Market trends research to identify opportunities for client engagement- Internal communication to raise the practice profile (newsletter, report, partner conference)Executive BD Head in Beijing. Team overall management leader. Show less