Andreea Elena Ghitescu

Experience

• 

  LOLA Staffing

  Oct 2016 - Oct 2017

  Event Assistant

  Worked in different location all around London and helped in organizing specific events.

• 

  Shangri-La Hotels and Resorts

  Jun 2017 - Sept 2017

  Hostess & Event Assistant

  Coordinated a team in organizing various events and briefed the agency and the staff on a regular basis in order to make sure that everything would run smoothly.

• 

  Connido Limited

  Oct 2018 - Jan 2019

  PR and Marketing Communications intern

  Developed and presented a PR and 360 marketing campaign for a new product that was about to be launched on the market.

• 

  Global University Systems

  Jun 2019 - Jan 2020

  Programme consultant

  Wrote and proofread copy for marketing materials promoting educational assessments, resulting in increased leads for sales team.Trained the team on using Microsoft Excel, Outlook and CRM - Microsoft Dynamics. Reached and exceeded monthly sales targets and helped the team in achieving overall targets by improving logistics.

• 

  BAT

  Jul 2020 - Oct 2020

  Marketing Intern

  - Accelerated employer branding growth by planning and executing a 6-month recruitment campaign for entry-level opportunities, including communication pillars, channels activated and key visuals- Explored trends in event participation and social media consumption during the COVID-19 pandemic by conducting a comprehensive quantitative and qualitative research- Developed campaign management skills by designing the launch plan for a new product category in Romania, including a 360° social media campaign and an immersive VR launch event Show less

• 

  EMAG

  Mar 2021 - now

  - Responsible for multiple small short-term projects, as depending on the needs and projects in progress (constantly on-going)- Improved UX by launching and monitoring different projects according to business objectives- Learned by self Power Query and automated a weekly report in excel, improving data relevance by 80%, user experience by 75% & reduced time for collecting data by 50%- Improved processes through technology when possible instead of doing things manually; trained the team on the new process; saved time by 60% on average when applied- Monitored different categories performance in the market, competitor activities and marketing campaigns, in order to adapt eMAG’s strategy to ever changing trends;- Improved visual representation in front-end, desktop, mobile site & app through different small projects with the objective of improving customer journey on website; proposed listing adjustment on the website to show relevant information to the final customer - improving overall user experience- Kept track of projects in "Microsoft Notes" and informed stakeholders when necessary- Worked alongside different departments (Marketing, Commercial, Plat & Tech, Legal) when necessary and adopted their "inside language" - Developed logical, visual diagrams in order for them to be used & easily understood in development- SEO & Search in site – Monitoring SEO and in-site search keywords; proposed improvements together with SEO Team;- Follow-up on market research studies and provide insights for the Commercial Team Show less

  • Product Owner

    Dec 2024 - now

  • IT Project Manager

    May 2022 - Dec 2024

  • Junior Brand Manager

    Mar 2021 - Apr 2022