Daniel Salles

Experience

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  LBS Local

  Mar 2007 - Apr 2010

  Geoprocessing Jr Analyst

  Main assignment:- Geographical database curation/update for Apontador and MapLink platforms and point of interests mapping

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  Editora Moderna

  Jun 2011 - Dec 2012

  Assistant editor

  Main assignment:- Editoring of Geography books for governmental and private schools

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  Geofusion Intelligence

  Dec 2012 - Oct 2014

  Market Intelligence Analyst

  Main assignments- Strategic data projection analysis;- Expansion studies;- Socio-economic database curation

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  CVC CORP

  Nov 2014 - Jun 2019

  Responsible for the studies related to branch and sales expansionMain assignments/outcomes- Over 500 financial viabilitiy analysis, which resulted in over 300 branch openings, with high accuracy rate. These branches generated around R$ 1 billion revenue in three years- Creation of geomarketing approach to better evaluate suitable regions to expand sales and franchises- Presentation to the Expansion Committee to support deciosining with technical analysis

  • Sales Planning and Expansion Specialist

    Nov 2018 - Jun 2019

  • Sales Planning and Expansion Sr Analyst

    Nov 2014 - Oct 2018
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  Serasa

  Jul 2019 - now

  Responsible for managing the consumer business P&L in Brazil, as well as leading its FP&A team.- P&L management, - Implementation of new processes to increase control and efficiency, resulting in revenue and ebit growth;- Strategic planning elaboration;- Bugdet analysis and management;- M&A (planning, modelling and integration) and ESG initiatives support - Development and guidance of executive presentations (Brazil and global)- Advisory support to the board, delivering insightful analysis for decision making- Support for the global ESG initiative and Strategic Planning teams- Leadership development and assessment Show less

  • Financial Planning Manager

    May 2022 - now

  • Financial Planning Specialist II

    Jul 2021 - May 2022

  • Financial Planning Coordinator

    Jul 2019 - Jun 2021