Richa Borah

Experience

• 

  Cadila Pharmaceuticals Limited

  Jul 2018 - Dec 2019

  Assistant Product Manager

  • Accountable for revenue generation of INR 7.26 crs from domestic market• Building, managing and training a team of 13 SM’s, 51 ASM’s to meet monthly targets• Designing and implementing campaigns for current brands and new launch brands.• Designing and executing zone specific campaigns to increase the reach of the brands• Analysing the market, competition & conducting market research to identify opportunities, threats & key issues.• Developing marketing strategies & programs to address key issues.• Developing innovative & informative promotional programs for augmenting Field Force detailing efforts.• Coordinating across the Field Force and other departments to resolve various product related issues from time to time Show less

• 

  ICICI Bank

  Dec 2019 - now

  Driving portfolio of banking products across NRI Segment through relationship modelIdentifying new opportunities across geographies, understanding customer behaviour, make analysis and adjust strategiesDeveloping a strategic product and business plan , executing and delivering in line with business goalsUnderstanding customer insights and building various campaigns for higher P2C of the current base of customersHandling new customer acquisition, smooth boarding of new customers and product pitching.Conducting market analysis to determine customer needs, competitive landscape and making short term, long term strategiesForecasting the revenue, product mix, and profitabilityIdeate, conceptualize new products, add features, improve product adoptionSet target and engage in weekly, monthly, yearly reviewsHandling various projects such as V-KYC, Current Account segments, etc.Co-ordinating with different stakeholders across different functions to understand blockers for growth Show less

  • Chief Manager

    Apr 2024 - now

  • Senior Product Manger

    May 2021 - Apr 2024

  • Manager

    Dec 2019 - May 2021