Zeynep Türkmen Başaran

Experience

• 

  Medina Turgul DDB

  Jun 2015 - Sept 2015

  Account Executive Intern
• 

  Systemair Sverige AB

  Sept 2015 - Jun 2016

  Marketing Trainee

  • Marketing research about data center cooling industry• Detailed research and compilation of databases of relevant target audiences• Preparing marketing plan for Turkey• Contacting and communicating with relevant groups by phone and email• Supporting the marketing team in daily administrative tasks

• 

  Systemair Türkiye

  Jul 2016 - Sept 2022

  Within 27 countries and 55 sales offices on three continents, Systemair is a leader of product development in ventilation, heating and cooling industry. • Developing strategic brand communication campaigns that will build awareness of Systemair and its products and services through exhibitions, events, digital channels•Developing product marketing strategies • Creating editorial content plans for social media and newsletters• Supporting both global and regional business strategies and commercial execution plans, identifying and agreeing on actions to deliver various marketing communications programs• Actively driving the creation, execution and evaluation of marketing collateral, product launch and awareness campaigns for brand building and public engagement.• Establishing accurate action plans for media buying and deciding right channels to ensure fair representation of Systemair in the media and public affairs• Collaborating with global mar-com & digital teams for adaptation and localization of global projects• Cooperating with various agencies and managing relationships with external vendors Show less

  • Marketing and Corporate Communications Executive

    May 2021 - Sept 2022

  • Senior Marketing Communications Specialist

    Jun 2020 - Jun 2021

  • Marketing Communications Specialist

    Jul 2016 - Jul 2020
• 

  MEXT

  Sept 2022 - now

  Marketing Communications Manager