
Kelley Hopkins
Campus Marketing Representative

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About me
Customer Success at Attentive
Education

University of Iowa
2011 - 2015Bachelor's degree Journalism and Communication Studies GraduatedActivities and Societies: Kappa Kappa Gamma, PRSSA, Rho Lambda

San Diego Continuing Education
2020 - 2020Project Management Certificate
Experience

NBCUniversal Media, LLC
Jan 2014 - Jan 2015Campus Marketing RepresentativeServed as Universal's Campus Representative at the University of Iowa. Partnered with local movie theaters, bars/restaurants and campus organizations to host advance screenings, giveaways and other weekly events. Produced bi-weekly reports for my manager to demonstrate progress and exposure.

Entertainment Cruises Inc.
May 2014 - Aug 2014Sales InternThroughout the 16-week internship I accumulated over $60,000 in revenue, achieved a 33.3% conversion rate and was 1 of the top 10 interns for upsell percentage (16.44%).

Beck Public Relations
Jan 2015 - Jan 2015Associate Account ExecutiveManaged 8 lifestyle and independent beauty brand accounts at a boutique PR firm. Gained experience in budgeting, writing media materials to top publishing houses, developing monthly reports, representing clients at prestigious events, and organizing ideation sessions for new business pitches. Tools: Cision, Basecamp, MailChimp, Hootsuite

CBRE
Jan 2016 - Jan 2019Key player on top producing office leasing team that completed over 250 transactions with consideration totaling $15M (2017-2019). Daily tasks included event planning, scheduling, budgeting, leading accountability meetings, and coordinating marketing efforts for current clients and business development. Held consistent communication with internal teams - Marketing, Accounts Payable, Research - and clients - property management, development firms, real estate owners. Participated in CBRE's EMPOWER Strategic Leadership Program (October 2018 - June 2019) and was a recipient of the RISE Award (August 2017 and March 2019).Tools: Salesforce, Deal IQ, VTS and Trello Show less
Client Services Coordinator
Jan 2017 - Jan 2019Client Services Assistant
Jan 2016 - Jan 2017

Adaptive Business Group
Aug 2019 - Oct 2020Led PropTech efforts by executing terms (valuing $10k-$150k) and acting as a primary point of contact for VPs of Sales, C-Suite, Heads of Business Development, and Directors of People/Culture. Facilitated the development of detailed project plans to internally track and monitor progress against critical milestones. Collaborated with junior to senior-level colleagues through project terms' entirety to identify low-to-high risks, understand client goals, and resolve inquiries efficiently. Launched the PropTech division, signed three clients, and closed two 360° deals within first 60-days. Consistently met and exceeded monthly targets (most notable achievement: 390% against net new target). Involved with full sales cycle: lead generation, value discovery, contract negotiation, account management. Tools: Bullhorn, SmartSheet, Bridge
PropTech Recruitment Consultant
Feb 2020 - Oct 2020PropTech Recruitment Executive
Aug 2019 - Feb 2020

VTS
Nov 2020 - Feb 2022Client AdvisorWorked with a diverse set of clients to ensure they are maximizing the value of VTS. Promotes usage and adoption within these organizations to help discover and drive outcomes. Proactively identifies situations where clients are at risk of adopting the platform and identifies creative solutions. Tools: Salesforce, Jira, Gong, Aha!, Slack, Zoom

Attentive
Feb 2022 - nowCustomer Success ManagerDrive client success and growth by offering strategic guidance to enhance SMS and Email marketing programs. Focused on building strong, trusted relationships at the executive level, while leveraging data-driven insights to implement tailored success plans and optimize product adoption.Tools: Salesforce, Catalyst, Jira, Zendesk, Looker
Licenses & Certifications
- View certificate

Disrupting Yourself
LinkedInNov 2018 
Real Estate Broker/Sales Agent
California Department of Real EstateApr 2019
Volunteer Experience
Volunteer
Issued by Reading Is Fundamental
Associated with Kelley HopkinsVolunteer
Issued by Passages Hospice on Aug 2009
Associated with Kelley Hopkins
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