Echo Liu

Experience

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  Lenovo

  Sept 2001 - Aug 2004

  Marketing Specialist/ Manager, China

  1. Marketing Program Leverage and execution;2. Channel Communication and Incentive;3. Alliance communication and cooperation;(BEA, RSA, ISS-one, Business Objects, GE and Autodesk)4. Prototype/Pilot run data collection and report writing;5. Customer and channel database management;6. Actuate/implement promotional events to generate additional business.

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  神州数码

  Jul 2002 - Dec 2003

  Autodesk Sales (direct and indirect)

  Both direct and indirect sale for Product Autodesk2. Autodesk direct selling for Tianjin customers.3. Territory partners' management and indirect sale.

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  Trend Micro

  Aug 2004 - Aug 2007

  Marketing Manager, GCR Marketing Team

  11. Segment Marketing Planning;12. SMB and Enterprise Demand gen. program Planning and execution;13. Alliance Marketing Program Leverage and carry out;14. Strategic Partner Communication and Cooperation(Cisco/Microsoft/ Netgear /Intel/Autodesk);15. Database marketing (Channel and Customer);16. Research (Product Marketing and Competitor Analysis )17. Channel Marketing including:a) channel recruiting, training and communication; (Including big SI digging and communication);b) Channel incentive program planning and carry-out;c) Channel event for leads generation;d) Supporting Big SI projects from mkt sides; Show less

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  EMC

  Sept 2007 - Mar 2011

  Marketing Manager, Global Marketing Team

  1. Market strategic planning and execution（PR activities, events and seminars）;2. Storage, virtualization, security, cloud computing knowledge background;3. Global Communication and worldwide compaign localizaition;4. B2B Demand gen. Program(e-Marketing & events) Planning and execution;5. PR, Brand awarness compaign and media interview;6. Channel partner marketing program planning and execution;7. Success story, key scenario, customer video and workshop;8. Telemarketing planning, training and execution/Database management;9. Key industry Marketing program Planning and execution; (Telecom/Banking/Government/Education/Manu./Finance/Healthcare/Media);10.Demand generation program management and monitor;11.Channel and Sales team communication;12.Strategic Partner Communication and Cooperation;13.e-Marketing Program planning and executive;14.Database marketing management (Channel and Customer); Show less

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  Symantec

  Mar 2011 - Aug 2013

  SMB Marketing Head, APJ SMB and .Cloud Marketing, Greater China

  1. People Manager/Team Lead; 2. Strategic Market planning and execution: PR activities, events and seminars;2. Direct marketing: customer education, new demand gen, new product launch and renewal marketing;3. Channel marketing: Recruiting, activation, training &management, Rev. up;4. Industry Marketing: customer education and demand.gen (Manufacturing/Education/Healthcare/Government/Finance/ Logistics);5. Strategic Partner Communication and Cooperation (VMware, DELL, Imation, Quantum, IBM)6. Sales tool: solution book, case study, customer video;7. Global Communication and worldwide campaign localization;8. e-marketing/Web/portal/Weibo;9. Advertising, Brand awareness campaign, media interview and marketing intelligence;10. Database marketing: data acquisition, mapping, dedupe, fresh call and system update;11. Telemarketing: team set-up, education, training and lead flow management;12. Cross department communication and marketing plan developing;13. Skills with responsibility and measurement for budget management;14. Vendor management and education; Show less

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  SAP

  Aug 2013 - now

  1. People Manager/Team Lead；2. Strategic Market planning and Pipeline oriented Demand Generation execution: PR activities, online/offline program, events and seminars;2. Direct marketing: customer education, new demand generation;3. Channel marketing: activation, training &management, Rev. up;4. Strategic Partner Communication and Cooperation (VMware, HP, IBM)5. Sales tool: solution book, case study, customer video;7. Global Communication and worldwide campaign localization;8. Digital-marketing/Wechat/Web/portal/Weibo;9. Advertising, Brand awareness campaign, media interview and marketing intelligence;10. Database marketing: data acquisition, mapping, dedupe, fresh call and system update;11. Telemarketing: team set-up, education, training and lead flow management;12. Cross department communication and marketing plan developing;13. Skills with responsibility and measurement for budget management;14. Vendor management and education;15. AI, Cloud Service Product strategy and implement;16. User Adoption and renewal Management; Show less

  • Marketing Head, SAP Cloud Customer Success | SAP Training and Adoption Greater China @ SAP Global

    Nov 2017 - now

  • Training and Adoption Marketing Lead, China

    Aug 2013 - Oct 2017