Fira Syafiqah

Experience

• 

  Shukeri Enterprise

  Apr 2016 - Jun 2016

  Promoter
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  Affenne Textile Sdn Bhd

  Jun 2016 - Aug 2016

  Promoter
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  Food Court

  Jul 2017 - Sept 2017

  Kitchen Assistant
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  AEON CO. (M) BHD.

  Jul 2018 - Sept 2018

  Ladies Inner Promoter
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  Top Glove

  Sept 2019 - Dec 2019

  Internship Trainee

  I had successfully completed my internship programme at Top Glove for 3 months at Top Glove R&D Centre (F25) at Klang, Selangor under R&D department. I was assigned under Cleaning Agent team where I formulated in-house alkaline solution to clean glove former at glove production line. Besides, I learnt how to improve the current formulation of TG Alkaline by conducting a few R&D test and proposing the new formulation to TG production factories.On 10th of December 2019, I presented 2 projects for Top Glove Trainee Presentation (Improvising formulation for TG alkaline by introducing new surfactants and sodium hypochlorite stability at room temperature) and I managed to be crowned as the best presenter out of 7 trainees that presented on that day. Show less

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  ZarZou Holding

  Aug 2020 - Mar 2021

  Content Creator

  - Conducted thorough research and created compelling marketing content to promote skincare products across various social media platforms, including Instagram, X, TikTok and blog. Achieved significant growth in followers from below 10,000 to over 50,000 within a year with a great teamwork.- Oversaw the management of the X social media account and effectively responded to two viral tweets, leveraging my expertise in skincare science and ingredient knowledge

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  The Raw. International Sdn Bhd

  Jun 2021 - now

  1) Sales Growth & Revenue Optimization • Successfully lead the launch of 5 new skincare products on livestream, driving a 50% increase in total revenue and expanding the product portfolio to cater to a wider audience. • Led and manage E-commerce campaigns and promotions with collaboration with e-commerce account managers, contributing to a 200% increase in 2024 annual sales revenue on Shopee and 3% increase on TikTok Shop • Executed Super Brand Day on Shopee, generating 20% increase in sales in 24 hours.2) Branding & Marketing Expansion • Led 3 live host on livestream during TikTok Awards 2024, ensuring a smooth broadcast and preparing the live host to handle high traffic from the event’s audience. This helped maximize contest participation and strengthen brand credibility in the skincare niche.3) Operational Excellence & Team Leadership • Established and managed a 9-member TikTok live host team, ensuring 18 hours of daily livestream coverage for branding • Led a project to enhance livestream visuals with outsourced agency to improve lighting, camera angles, and overall production quality, resulting in a 20% increase in average watch time and viewer retention. • Proposed and implemented the role of 2 Livestream Coordinator to oversee operations, reducing technical issues by 40%, improving host preparedness, and ensuring smoother scheduling, leading to a 150% increase in livestream sales conversion rates. • Implemented an efficient individual sales tracker system, ensuring consistent performance of live host team in achieving sales target • Streamlined collaboration with the e-commerce, marketing, creative, and R&D teams to ensure seamless campaign execution. Show less

  • Assistant Manager

    Feb 2025 - now

  • Marketing and Sales Executive

    Jun 2021 - Feb 2025