Serena Donato

Experience

• 

  ITALCAM - Câmara Ítalo-Brasileira de Comércio, Indústria e Agricultura

  May 2018 - Aug 2018

  Marketing Internship

  - Planning of "13° Festival De Cinema Italiano no Brasil", management of its website and Social network pages- Support in planning and hosting marketing and networking envents to promote Companies' internationalization- Translations from Italian into Brazilian Portuguese and vice versa

• 

  Luiss Business School

  Sept 2018 - Oct 2018

  Classroom Tutor

  - Management the relationship with Lecturers and Executives - Criticalities management- Exam supervisor

• 

  Accenture Italia

  Oct 2018 - Aug 2021

  -Digital Marketing Analyst for a Pharmaceutical Company-Website and DEM campaigns analysis and optimizations-SEA Lead on European Market for a Multinational Automotive Group-Search Media Strategy definition, KPI analysis and optimization following Clients' requirements-Performance review with Clients, Internal Team and External Partners (Google Partners, Media Agencies)-Paid Media training sessions for Automotive Dealers and Internal Teams-Lecturer at Palestre Digitali-Support to Team's new joiners-Team's Chief Happiness Officer Show less

  • Digital Marketing Analyst

    Apr 2019 - Aug 2021

  • Digital Marketing Intern

    Oct 2018 - Apr 2019
• 

  RTB House

  Aug 2021 - now

  - Management of VIP Clients- Business Reviews & Upsell - Cooperation with internal and external Teams- Training and support to new joiners - Negotiation, management and optimization of programmatic campaigns, guaranteeing main KPIs (CPA, ROI, CPCV etc.) mainly in Fashion and Beauty Verticals - Holding Business Reviews with main Stakeholders- Building and consolidating relationship with Top Clients and Media Agencies - Cooperation with Technical and Sales Teams ensuring Advertisers' satisfaction- Training and support to new joiners - Management of display and video campaigns in programmatic, guaranteeing Clients' KPIs (CPC, CPA, ROAS, Viewability)- Building and consolidation of the relationship with Media Agencies and Clients using a consulting approach through constant results' sharing and quarterly business reviews - Cooperation with Technical Account Managers and Sales Managers in order to ensure Clients' satisfactions delivering valuable results - Main Industries: Fashion, Insurance, Classifieds

  • Senior Account Manager

    Feb 2024 - now

  • Account manager

    Aug 2022 - Jan 2024

  • Account Strategist

    Aug 2021 - Jul 2022