
Kyuri Baag
Lab Assistant

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About me
Product Management Analyst at Accenture Song
Education

Yonsei University
2022 - 2022Bachelor's degree BusinessStudy Abroad Exchange Program (Spring 2022 Semester)

The University of Texas at Austin - Red McCombs School of Business
2018 - 2022Bachelor of Business Administration - BBA MarketingActivities and Societies: The Texas Tour Guides (Student Ambassador for the Office of Admissions), Texas Asian Business Student Association (Marketing Consultant Team Lead, Professional Director), Chi Kappa Phi Service Society (Marketing Chair, Outreach Committee) Management Information Systems MinorBusiness and Public Policy Certificate
Experience

Sugar Land Braces
May 2017 - Aug 2018Lab AssistantSugar Land Braces is a local orthodontist clinic serving the Greater Houston Area.• Improved work productivity by cleaning 50 dental tools per hour, handling seven working stations, and assisting four hygienists • Recorded and restocked 1000 units of medical and dental inventory to ensure clinic was sufficiently equipped every morning

Bao'd UP
Oct 2019 - Mar 2020HostessBoa'd UP is a restaurant located near campus and popular among students. When I worked there, this location had recently opened, and they were seeking ways to increase awareness, attract more customers, and persuade students to adopt their innovative locker pick-up system. • Customized experience with personalized menu recommendations for 100+ guests, increasing promotion and special item sales• Maximized order efficiency by 20% by promoting awards program through electronic self-order and locker pick-up• Oversaw dining experience by coordinating time and resources to troubleshoot, pack orders, and clean store during peak hours Show less

Florensi
Mar 2020 - Aug 2020Product Marketing & E-Commerce InternFlorensi is a fast-growing e-commerce retail startup based in Austin, Texas, selling product in the meditation and relaxation space through Amazon and its company website. Working on a small team, I communicated directly with the founder to make strategic product design and messaging recommendations. As an intern, I performed research analysis, communicated with potential stakeholders, and often saw my ideas implemented to assist multiple product launches.• Introduced go-to-market strategies by authoring 32 competitive review analyses and infographic guides that solidify plans for product-level differentiation, resulting in 3 sold-out products, product line expansion by 300%, and #1 new release on Amazon Best Sellers rank• Drove 6 upcoming product launch selections by evaluating 13K+ customer reviews and purchase patterns with Helium 10 and Excel• Pitched 8 manufacturers for partnerships on 2 product lines by establishing selection criteria based on production logistics and pricing Show less

Paravane Ventures
May 2020 - Aug 2020Product Strategy Case AnalystParavane Ventures is a parent brand of rapidly growing startups started by Google, Microsoft, Facebook, and McKinsey alumni. The Product Strategy Case Program is an invite-only program that challenges its participants to presents solutions to cases that are based on the issues that their portfolios are currently facing.• Created actionable digital platform growth strategy by analyzing tech industry news and trends to support Paravane’s existing portfolios• Formulated 17 recommendations in 2 presentation decks with storytelling initiatives and website user experience ideas to scale userbase• Ideated case-winning solution with holistic approach to examine user segments and engagement in a program with 0.1% acceptance rate Show less

Novaris Consulting
Jun 2020 - Aug 2020Marketing & Design ConsultantNovaris Consulting is a student-run pro bono consulting organization founded to support small businesses and startups struggling due to COVID-19. I worked with a diverse group of students from different universities and backgrounds, and my work was both internal and client-facing. I pitched marketing strategies to my international client, designed reports for Novaris's sub-teams, and led outreach marketing efforts. • Devised brand re-positioning strategy and messaging proposal focused on consumer pain points for Spanish apparel client shifting B2C• Boosted click-through rate by 10% with LinkedIn promotional content that attracts pro bono clients and visitors to Novaris website• Enhanced cross-functional project communication across 3 branches by developing standardized report templates for internal efficiency Show less

Accenture
Aug 2020 - Aug 2020Accenture Leadership Program Selected ParticipantAccenture Leadership Program is a selective all-day leadership program to help undergraduates not only gain a better look into Accenture but also build their leadership skills. I had the opportunity to network with high-level executives, learn about social styles, and identify how to utilize strengths to shape my own legacy.

Dell Technologies
Sept 2020 - Dec 2020Student Marketing Strategy ConsultantDell Technologies is a Fortune 500 and multinational technology company that offers consumer electronics, computer software, and computer, network, and information security services. • Streamlined project planning and progress for team of 7 by heading meeting agendas, communications, and client-tailored deliverables• Conducted 15 stakeholder interviews and gathered 100+ survey responses to define product awareness touchpoints and pricing strategy• Ideated 3 video campaign storyboards and designed product page mockup to showcase user stories and enhance digital user experience Show less

Deloitte Consulting
Jun 2021 - Jul 2021Summer ScholarCustomer and Marketing• Authored 55 copies for internal newsletters, web pages, and social posts to support launch of go-to-market messaging across leadership • Developed 3 content banks and 6 personal brand personas for firm leaders to increase online distribution of eminence-building assets • Presented social media audits and recommendations to 3 partners about embodying content pillars and building strong digital presence

Accenture
Sept 2022 - nowProduct Management Analyst
Licenses & Certifications
- View certificate

Certified SAFe® Product Owner / Product Manager
Scaled Agile, Inc.Jan 2024 - View certificate

Enterprise Design Thinking Practitioner
IBMJun 2020
Honors & Awards
- Awarded to Kyuri BaagParavane Ventures Case Challenge Winner Paravane Ventures Jul 2020
- Awarded to Kyuri BaagUniversity Honors The University of Texas at Austin Jan 2019
- Awarded to Kyuri BaagHouston Livestock Show and Rodeo Metropolitan Scholar Houston Livestock Show and Rodeo Mar 2018
- Awarded to Kyuri BaagTexas Academic Decathlon Team State Meet Qualifier United States Academic Decathlon Jan 2018
- Awarded to Kyuri BaagVASE Art State Medalist Texas Art Education Association Mar 2017
Volunteer Experience
After-School Student Mentor
Issued by Oak Springs Elementary
Associated with Kyuri BaagWarehouse Volunteer
Issued by Central Texas Food Bank
Associated with Kyuri BaagChi Kappa Phi Outreach Committee
Issued by Austin Child Guidance Center
Associated with Kyuri Baag
Languages
- koKorean
- enEnglish
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