Mouyad Nashar

Experience

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  Ipsos

  Feb 2002 - Mar 2004

  Researcher

  Assist in developing proposals and testing questionnaires for effectiveness. Create and administer data-collection and quality control reporting systems. Manage part-time workforce in telephone and face to face surveys (20 to 50 members). Supervise & conduct questionnaires reviews, coding and data-entry process. Conduct and supervise focus groups transcription process and laboratory research studies

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  Syriatel

  Apr 2004 - Mar 2010

  Marketing Research Manager

  My tenure at Syriatel lasted for six years, during which I occupied the following posts within the marketing department: Research coordinator (2004-2006), research and telemarketing supervisor (06-08), and finally marketing research manager (08-10). Here-under is an overview my responsibilities, by type, during that period: Marketing Management: Carry out, collectively with marketing-management team, marketing department strategic/yearly planning, budgeting and tactical undertakings. Regularly participate in managing marketing activities from products and services’ development to its corresponding communication campaigns and life cycle management.Marketing Research: Plan, direct and implement marketing-research activities, in-house and outsourced, in order to deliver relevant findings based on overall corporate and marketing objectives.The aforementioned included responsibilities such as formulate research proper proposals and design, articulate clear objectives, develop data collection instruments and applications, set and monitor budget and schedule, manage resources, administer data collection and analysis which lead eventually to findings’ reporting.Telemarketing: plan, manage and monitor telemarketing activities, which included initiating campaigns and defining their scope, objectives, target audience and scripts. Additionally, tracking the impact of those campaigns over consumer trends, define areas for improvement, and optimize operations accordingly. Research and telemarketing unit: work with, coach, and manage a team of 15-20 research and telemarketing professionals in their day-to-day activities, on both technical and administrative level. Quality Management System (QMS): Coordinate, implement, and monitor marketing department QMS, in the capacity of marketing quality department representative, according to ISO standard 9001: 2000/2008. Show less

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  Self Employed

  Jun 2010 - Aug 2013

  Marketing Research Consultant

  Designing, managing and delivering market/marketing research projects for various clients operating in diverse domains and industries. Responsibilities include defining marketing issue with clients and developing the required research approach to address it. Creating needed data collection instruments. Managing and controlling data collection process. Analyzing data and reporting findings along with recommendations.

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  Nestle

  Jun 2011 - Sept 2011

  Channel Category Sales Development Manager

  Tailor "coffee & beverages" category and sales channels regional strategies and initiative to country needs. Ensure that category volume/value and growth are achieved by country within category allocated budgets. Champion regional/country specific promotional process per category (defining objectives, briefing, implementation, monitoring & evaluation) and recommend sales uplift.

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  Kline & Company

  Sept 2013 - now

  Director

  My role involves conducting management consulting assignments and market research projects on behalf of a wide range of energy, petrochemicals, and affiliated industrial stakeholders, including global leaders, on various markets worldwide and different subject matters within these sectors. Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. Kline & Company Locations: New York (HQ) | Sao Paolo | London | Brussels | Prague | Dubai | New Dehli (Gurgaon) | Hyderabad | Shanghai | TokyoFor more information, visit www.KlineGroup.com. Show less