Ilka De Beer

Experience

• 

  MEDIBLOEM PHARMACY

  Feb 2016 - Apr 2018

  Sales Employee
• 

  Hartsland Biltong

  Feb 2018 - Nov 2019

  Marketing Manager

  My duties include all marketing campaigns, administrative services, financial assistance and representative duties

• 

  Belly2Baby

  Mar 2018 - Jan 2019

  General Assistant
• 

  Envision Centre for Sight (Pty) Ltd

  Jan 2021 - Nov 2022

  I run and create all social media marketing campaign s on various platform such as Google, Facebook and LinkedIn. Content creation as well as design work and branding of educational articles, merchandise etc. Videographer and editor for interviews, educational videos or other relevant videos. Website design and maintenance. Patient experience officer, I ensure the patients have the most convenient and relaxed visit possible. Other admin related queries such as following up on leads from campaigns or managing social media pages and queries. Show less

  • Marketing Manager

    Nov 2019 - Nov 2022

  • Marketing Manager and Head of Patient Experience

    Jan 2021 - Apr 2022
• 

  Sandton Eye Clinic

  Jul 2021 - Apr 2022

  Marketing Manager and Head of Patient Experience
• 

  Emira Eye Clinics

  Feb 2022 - now

  As Head of Marketing at Emira Group, overseeing Santon Eye Clinic, Menlyn Eye Clinic and Envision Centre for Sight, I spearhead all marketing efforts and patient experience initiatives. My responsibilities include cold calling patients and co-management partners, cultivating business relationships with eye health facilities, planning and executing social media campaigns across various platforms, content creation, videography, website design and maintenance, event planning, budgeting, ensuring compliance with medical laws, weekly reporting, building analytical dashboards, and overseeing a team of 4 direct and 6 non-direct reporting staff. Additionally, I assist in recruitment and cross-functional task management, ensuring efficient operation across all departments. Show less I was promoted to head of marketing at Emira Group. TheCompany is the holding company of Envision Centre for sight, Santon Eye Clinic, andMenlyn Eye Clinic. I am the lead of all the marketing duties of all three practices aswell as patient experience. My duties include:1. Cold calling of patients and prospective co-management partners such asoptometrists and general practitioners2. Developing new business relationships with other eye health facilities to referpatients across practices.3. Effective planning, creating, and implementing all social media marketingcampaigns on various platforms such as Google, Facebook, Instagram, Tiktok, Youtube andLinkedin.4. Content creation and Copywriting as well as design work and branding ofeducational articles, merchandise, etc.5. Videographer and editor for interviews, educational videos, or other relevantvideos.6. Website design and maintenance. WordPress, Canva, Photoshop, Premiere Pro.Copywriting of all pages and landing pages7. Other admin-related queries such as following up on leads from campaigns ormanaging social media pages and queries. Using CRM such as Hubpsot, Zoho One.8. Event planning such as Grand openings or CPD workshops for healthcarepractitioners9. Budget planning and reevaluation of the budget on a 3 monthly basis.10. Ensuring all marketing material and projects comply with ethical, and medical lawsas per HSPCA11. Weekly reporting on campaigns, reviews, referrals, patient experience, etc.12. Building of Analytical Dashboards in CRM software. 13. I managed to assist with more than just marketing with task such as new job placement recruitment and placing within the practice, assisting in all departments may it be clinical or administrative when needed. Managed a team of 4 direct and 6 non-direct reporting staff. 14. Creating and executing work schedules load delegation between teams in the pratice Show less

  • Chief Marketing Officer

    May 2022 - now

  • Marketing Manager & Patient Experience

    Feb 2022 - May 2022