
Elena Brusarska
Public Relations Specialist

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About me
Public relations | Brand management | Green marketing♻️
Education

New Bulgarian University
2018 - 2019Associate of Arts - AA Art Therapy/TherapistSelf reflection and self care through art.

New Bulgarian University
2007 - 2012Bachelor's degree Mass Communication/Media StudiesStrategic communication, health communication, political communication, integrated marketing communications, journalism, and more.

New Bulgarian University
2012 - 2013Master's degree ADVERTISING MANAGEMENT AND VISUAL BRANDINGTraining on the creative side of branding: brand building; online branding;international business trends and market research; theory, practices and lab researches of brands; integrated marketing communications - event management, public relations, management of the advertising process;
Experience

Medium Station
Oct 2009 - Jul 2010Public Relations SpecialistPlanning publicity strategies and campaigns.Writing and producing presentations, articles, press releases and social media posts.

Red Devil Catering
Nov 2010 - Oct 2011Marketing ManagerEvaluating and optimising marketing strategies.Analysing market trends and preparing forecasts.Increasing brand awareness and market share.Developing and managing the marketing department’s budget.Overseeing branding, advertising and promotional campaigns.Keeping informed of marketing strategies and trends.

VTY Music
Dec 2010 - Feb 2014Public Relations ManagerDeveloping media relations strategyBuilding connections with media and key journalists through a mix of channels, from traditional to digital and social.Forecasting news cycles and identify areas of trending public interest.Media relations plan.Evaluating and establishing the public relations plan and strategy.Establishing crisis strategies.Understanding of social media and working with bloggers.Project and budget management.

Euro Impex ltd.
Jul 2016 - Feb 2023Sales Manager & Waste OperationsDeveloping and implementing strategic sales plans.Achieving growth and hitting sales targets by managing teams.Building and promoting healthy, long-lasting customer relations by partnering with them.Developing and implementing new sales initiatives and strategies.Proving reports of field sales success.Developing, implementing and monitoring environmental strategies.Communications and reporting to environmental and sustainability performance and improvements.Maintaining relationships with important clients by making regular visits, understanding their need, and anticipating new marketing opportunities.About the company: Collecting, transporting and recycling nonhazardous waste materials throughout the country. The company has all the necessary permits and certificates for operating with waste and secondary materials and it is working in compliance with all requirements of RIEW of the Ministry of environment and water. Euro Impex Ltd. is a subcontractor of leading organizations such as Ecopack Bulgaria, RePack, Ecobulpack and others. Show less

European Parliament
May 2021 - Jun 2024Media Advisor, MEP Tsvetelina PenkovaResponsibility for the implementation and management of media relations. Manages the transmission of information in the public space.Key role in the creative vision and organization of the MEP's campaigns, initiatives and image-making.

Brandfarm
Jan 2022 - Oct 2024FounderWe take care.We farm brands through their whole way. From a single idea to a well developed business. Regardless of the size and phase of your company, we are here to analyse your current brand communication, indicate your points of optimization & discover your successful brand positioning & band management online & offline. Let us farm your brand.We do outsourced brand management on a monthly basis and farm brands in order to grow up & remain sustainable. A complete 360 journey for your brand: content generation, website maintenance, social media: Facebook, Instagram, LinkedIn, Google Ads, ATL & BTL campaigns, PR & media relations. All you need is here.Go green.We can develop and integrate to your core business environmental friendly strategy that will shape your people, organisational culture, product & service processes, resulting in efficiency and sustainability. Your business benefits financially and culturally, our environment benefits the most. Show less

Mentor the Young
Mar 2023 - Jan 2024MentorMentorship, mentoring, education, networking, and professional matchmaking.Mentor the Young is a free 3-month mentorship program that connects proactive students (mentees) aged 18 - 25 together with successful and inspiring professionals (mentors) with at least 5 years of experience.
Licenses & Certifications
- View certificate

Meta Certified Digital Marketing Associate
MetaNov 2022 
Ecology and wildlife conservation
University of LeedsFeb 2022- View certificate

Strategy and Sustainability
IESE Business SchoolFeb 2024 
Business Futures: Sustainable Business
RMIT UniversityApr 2022
Top 100 Executives 2025
Career ShowMay 2025
Volunteer Experience
European Climate Pact Ambassador
Issued by European Commission on Jan 2025
Associated with Elena BrusarskaSocial Media Ambassador
Issued by WWF Bulgaria on Dec 2021
Associated with Elena BrusarskaSocial Media Ambassador
Issued by TimeHeroes on Feb 2017
Associated with Elena BrusarskaAmbassador
Issued by Holiday Heroes on Jan 2016
Associated with Elena Brusarska
Languages
- enEnglish
- spSpanish
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