Elena Brusarska

Elena Brusarska

Public Relations Specialist

Followers of Elena Brusarska2000 followers
location of Elena BrusarskaSofia, Sofia City, Bulgaria

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  • Timeline

  • About me

    Public relations | Brand management | Green marketing♻️

  • Education

    • New Bulgarian University

      2018 - 2019
      Associate of Arts - AA Art Therapy/Therapist

      Self reflection and self care through art.

    • New Bulgarian University

      2007 - 2012
      Bachelor's degree Mass Communication/Media Studies

      Strategic communication, health communication, political communication, integrated marketing communications, journalism, and more.

    • New Bulgarian University

      2012 - 2013
      Master's degree ADVERTISING MANAGEMENT AND VISUAL BRANDING

      Training on the creative side of branding: brand building; online branding;international business trends and market research; theory, practices and lab researches of brands; integrated marketing communications - event management, public relations, management of the advertising process;

  • Experience

    • Medium Station

      Oct 2009 - Jul 2010
      Public Relations Specialist

      Planning publicity strategies and campaigns.Writing and producing presentations, articles, press releases and social media posts.

    • Red Devil Catering

      Nov 2010 - Oct 2011
      Marketing Manager

      Evaluating and optimising marketing strategies.Analysing market trends and preparing forecasts.Increasing brand awareness and market share.Developing and managing the marketing department’s budget.Overseeing branding, advertising and promotional campaigns.Keeping informed of marketing strategies and trends.

    • VTY Music

      Dec 2010 - Feb 2014
      Public Relations Manager

      Developing media relations strategyBuilding connections with media and key journalists through a mix of channels, from traditional to digital and social.Forecasting news cycles and identify areas of trending public interest.Media relations plan.Evaluating and establishing the public relations plan and strategy.Establishing crisis strategies.Understanding of social media and working with bloggers.Project and budget management.

    • Euro Impex ltd.

      Jul 2016 - Feb 2023
      Sales Manager & Waste Operations

      Developing and implementing strategic sales plans.Achieving growth and hitting sales targets by managing teams.Building and promoting healthy, long-lasting customer relations by partnering with them.Developing and implementing new sales initiatives and strategies.Proving reports of field sales success.Developing, implementing and monitoring environmental strategies.Communications and reporting to environmental and sustainability performance and improvements.Maintaining relationships with important clients by making regular visits, understanding their need, and anticipating new marketing opportunities.About the company: Collecting, transporting and recycling nonhazardous waste materials throughout the country. The company has all the necessary permits and certificates for operating with waste and secondary materials and it is working in compliance with all requirements of RIEW of the Ministry of environment and water. Euro Impex Ltd. is a subcontractor of leading organizations such as Ecopack Bulgaria, RePack, Ecobulpack and others. Show less

    • European Parliament

      May 2021 - Jun 2024
      Media Advisor, MEP Tsvetelina Penkova

      Responsibility for the implementation and management of media relations. Manages the transmission of information in the public space.Key role in the creative vision and organization of the MEP's campaigns, initiatives and image-making.

    • Brandfarm

      Jan 2022 - Oct 2024
      Founder

      We take care.We farm brands through their whole way. From a single idea to a well developed business. Regardless of the size and phase of your company, we are here to analyse your current brand communication, indicate your points of optimization & discover your successful brand positioning & band management online & offline. Let us farm your brand.We do outsourced brand management on a monthly basis and farm brands in order to grow up & remain sustainable. A complete 360 journey for your brand: content generation, website maintenance, social media: Facebook, Instagram, LinkedIn, Google Ads, ATL & BTL campaigns, PR & media relations. All you need is here.Go green.We can develop and integrate to your core business environmental friendly strategy that will shape your people, organisational culture, product & service processes, resulting in efficiency and sustainability. Your business benefits financially and culturally, our environment benefits the most. Show less

    • Mentor the Young

      Mar 2023 - Jan 2024
      Mentor

      Mentorship, mentoring, education, networking, and professional matchmaking.Mentor the Young is a free 3-month mentorship program that connects proactive students (mentees) aged 18 - 25 together with successful and inspiring professionals (mentors) with at least 5 years of experience.

  • Licenses & Certifications

    • Meta Certified Digital Marketing Associate

      Meta
      Nov 2022
      View certificate certificate
    • Ecology and wildlife conservation

      University of Leeds
      Feb 2022
    • Strategy and Sustainability

      IESE Business School
      Feb 2024
      View certificate certificate
    • Business Futures: Sustainable Business

      RMIT University
      Apr 2022
    • Top 100 Executives 2025

      Career Show
      May 2025
  • Volunteer Experience

    • European Climate Pact Ambassador

      Issued by European Commission on Jan 2025
      European CommissionAssociated with Elena Brusarska
    • Social Media Ambassador

      Issued by WWF Bulgaria on Dec 2021
      WWF BulgariaAssociated with Elena Brusarska
    • Social Media Ambassador

      Issued by TimeHeroes on Feb 2017
      TimeHeroesAssociated with Elena Brusarska
    • Ambassador

      Issued by Holiday Heroes on Jan 2016
      Holiday HeroesAssociated with Elena Brusarska