Sandra J. Umstead

Experience

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  Jones & Neuse Environmental Company

  Mar 1983 - Aug 1986

  Contract Manager & Interpreter to Executive Staff

  Traveled to Mexico city as primary translator, interpreter for CEO, CFO and COO of Jones Neuse.Worked closely with company attorney to oversee the legalities of contracts between company and third parties.

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  Que Pasa Communications

  Jul 2000 - Dec 2002

  Manager of Sales

  Simultaneously Managed sales for five radio stations and three newspapers in the North Carolina Triangle.

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  Moon Broadcasting

  Jan 2001 - Jan 2005

  Director Of Sales And Business Development

  Moon Broadcasting is a Hispanic radio network headquartered in Los Angeles. The Spanish language broadcaster owns and operates seventeen (17) radio stations positioned in nine significant and growing, Hispanic markets in California and Washington, and 39 network stations. * Worked with advertising agencies to acquire regional and national clients * Negotiated network contracts * Createed promotion and sales packages for all the radio stations * Assisted personnel with advertising campaigns in all stations. * Secureed national sponsorships for station events * Supported remote activities and events at all stations. Show less

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  ESPN

  Feb 2005 - Apr 2008

  Sales Manager

  SALES MANAGERAUSTIN, TX, March 2005 - AUGUST 2008Responsible for the startup of the first 24/7 Spanish language sports station in Texas, ESPN Deportes. It features an all-star lineup of radio talent, both local and national, and an updated sports center every 20 minutes.  Manage all aspects of sales cycle: including sales forecasting, campaign management/optimization, inventory and billing management Responsible for daily activities of sales staff, meeting sales goals for self and staff set by station manager and public relations activities supporting station growth Define and develop promotional ideas for station and advertisers based on my experience and cultural knowledge of my listening audience Recruit, motivate, train, and assist Account Executives with sales presentations Generate leads and oversee relationships with advertisers and agencies. Develop and implement comprehensive advertising packages to create revenue for the station and cater to the Hispanic community Developed promotions and sponsorships to increase awareness regarding sports radio, primarily American football, (collegiate and NFL) radio within the Hispanic community Responsible for event sponsorship of many National accounts.Major Accomplishments: Doubled sales revenues prior to station going on-air, by increasing sales staff closing rate to a level>90% and continued growth next five quarters. Show less

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  Luna Communications - Moon Broadcasting

  May 2008 - Dec 2010

  Director of Marketing and Business Development Manager for KMQA & KMEN FM.

  GENERAL SALES MANAGER / GENERAL MANAGER, KMQA FM & KAAT FM DIRECTOR OF BUSINESS DEVELOPMENT LOS ANGELES, CA - MAY 2008 – DECEMBER 2010Create appropriate revenue models, marketing and sales packages to maximize financial profitability of radio station - ROI• Responsible for developing and marketing public relations and event activities through social media, event sponsorships and third party advertisement for English and Spanish language advertisers.• Coordinating marketing strategies, development of advertising, sponsorship promotions, sales, pricing, and product for various departments.• Monitoring of “air-personalities” and air inventory.• Developing and implementation of actual on-air commercials.• Develop event, on-air programming and major event promotions and sponsorship as well as web advertising packages and proposals for sales team.• Provide on-the-ground support for sales associates as they generate leads and close new deals• Training and development, one-on-one reviews with sales executives on regular basis.• Maintain records of sales, on air inventory, and station’s P & L.• Additional responsibilities for developing and securing additional local, regional, national and CRM and advertising agency clients. Show less

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  Westgate Las Vegas Resort & Casino

  Sept 2019 - now

  Closing Officer
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  Westgate Resorts

  Apr 2021 - now

  MILLION DOLLAR+ writer 2018TOP TEN PERFORMER 2018Helping everyday families spend quality time with their loved ones, realize their dream of frequent luxury vacations.

  • Real Estate Sales Agent

    Jan 2018 - now

  • Real Estate Agent

    Apr 2021 - Apr 2022