Luigi D'Aurizio

Experience

• 

  Illycaffè

  Nov 2009 - Mar 2020

  • Responsible for targets achievement agreed with HQ and commercial partners• Development of marketing plans with distributors• Commercial conditions definition (prices, rebates) and budget management (marketing and commercial contributions) • Monitoring of main performance indicators (sell-in, sell-out, margin)• Trade marketing activities implementation (in-store promotions, out of shelf activities, etc.)• Tailor-made plans for key accounts• Negotiation of distribution agreements• Participating in fairs and exhibitions Show less • Responsible for relationships with international key accounts operating in the luxury and upscale hôtellerie segment, restaurant and retail chains • Negotiation of global agreements with HQ offices• Prices, rebates and contributions definition with key account HQ• Development of tailor-made plans and customized projects for key accounts• Obtaining and monitoring of business performances• Budget management for the development of key clients• Supporting local distributors in managing local accounts owned by international groups• Collaborate with the marketing team to plan and implement activities that lead to increased sales • Organization and participation at conventions and exhibitions of key accounts Show less • Manage and coordinate product development projects• Expand the business in Italy and in other key countries through innovation• Work with the internal R&I department and external suppliers to develop new products, machines and systems• Coordinate different teams (R&I, Quality, Purchase, Production, Trade Marketing, Sales) as Project Leader and push them to pursue KPIs project within budget and timing agreed with the management• Develop packaging ensuring that they satisfy consumer’s needs form a marketing point of view and apply local laws in terms of quality and legal requirements• Research and monitor existing client base and industry developments and identifies potential new product opportunities• Work with other departments to establish a design, technology, product development, and vendor strategy • Prepare financial analysis reports for top management • Coordinate and develop the strategic planning for the business• Work with international teams in order to develop, launch and support new products/projects abroad• Elaborate the development plans and carry out project management in line with the product development budget, target price and target cost, as well as the given quality targets and deadlines Show less • Define the brand/product marketing plan and guidelines• Implement the strategy to develop the business in key countries• Work close to branches and distributors to support products locally (adapting pop materials, customizing labels and packaging, etc.)• Analyse market data (IRI, GFK Eurisko) and conduct market researches (qualitative and quantitative) • Build product P&L • Coordinate different teams (R&I, Quality, Purchase, Production, Trade Marketing, Sales)• Define forecasts in collaboration with Sales Directors• Build sell-in and sell-out reports• Monitor sales and implement activities to support the business• Develop BTL and on-line communication and support them in POS (in-store promotions, BTL materials, contests) and on-line (e-commerce, institutional webpage, social, wom activities)• Create slideshows and present marketing plan, market data and new products to management and sales force• Support branches and distributors to develop the business Show less

  • Export Area Manager

    Mar 2018 - Mar 2020

  • International Key Account Manager

    Apr 2017 - Mar 2018

  • Innovation Product Marketing Manager

    Oct 2014 - Mar 2017

  • Product Marketing Manager

    Nov 2009 - Oct 2014
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  Gruppo Acqua Minerale San Benedetto

  Mar 2020 - now

  Export Area Manager

  • Responsible for targets achievement in accordance with assigned budget• Implementation of Headquarters strategy and trade marketing activities with distributors and direct clients• Monitoring of existing business, competition analysis, development of new customers• Commercial conditions definition (prices, rebates) and budget management (marketing and commercial contributions) • Monitoring of main performance indicators (sell-in, sell-out, margin)• Development of business plans with distributors• Negotiation of distribution agreements Show less