Diana Lozano

Experience

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  John Molson Marketing Association

  Apr 2014 - May 2015

  Community Marketing Manager
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  Concordia University

  Sept 2014 - Mar 2015

  Alumni Relations Student Caller
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  CGI

  May 2015 - Sept 2015

  Administrative Support

  • Supported project creation and management for business units in France, England, Finland, Sweden, and Denmark.• Responded to tight deadlines and high-priority projects within the Shared Services team.• Effectively communicated with CGI's European business units to provide seamless support.

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  Finance Alliance for Sustainable Trade

  Sept 2015 - Jan 2016

  Membership Assistant

  • Supported Membership Officer in implementing membership strategy and sourcing potential members.• Created and managed a database for member information.• Assisted Marketing Officer in developing and executing marketing campaigns.

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  Nishi Pearls

  Jan 2016 - Dec 2016

  Brand Coordinator

  • Managed seasonal marketing campaigns, social media, and content scheduling for Nishi Pearls.• Recruited influencers, coordinated partnerships, and expanded brand reach nationally and internationally.• Assisted in photoshoot concepts, styling, and designed promotional materials using Adobe Photoshop.

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  Gen3 Marketing

  Aug 2017 - Aug 2021

  • Developed and executed affiliate marketing strategies to meet client goals, managing budgets and forecasting for optimal results.• Delivered monthly, quarterly, and annual performance recaps, providing actionable insights to optimize campaigns.• Planned and analyzed web placements to align with financial and branding objectives, driving growth through content publishers and influencers.• Negotiated partnerships, contracts, oversaw budgets, and monitored financial forecasts.• Managed a small team of two account coordinators who provided extra support with the accounts. Show less

  • Senior Account Manager

    Feb 2019 - Aug 2021

  • Account Manager

    Aug 2017 - Feb 2019
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  Tinuiti

  Feb 2023 - now

  • Managed Enterprise level accounts, aligning strategies with business goals, setting clear KPIs, and delivering results within budget.• Conducted daily reporting, forecasting, budgeting and performance analysis, as the main day-to-day contact for agency clients.• Led a high-performing affiliate marketing team, fostering a culture of continuous learning and exceeding client expectations.• Managed key client relationships, aligning strategies with business goals to ensure high ROI and long-term retention.• Developed data-driven affiliate marketing strategies, driving revenue growth and optimizing performance.• Served as a business development point of contact, auditing and pitching agency services. Successfully converted several RFPs into agency clients. Show less

  • Marketing Strategist

    Aug 2021 - now

  • Manager, Affiliate Marketing

    Feb 2023 - Sept 2024