Yoann Le Guen

Experience

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  LANNION FOOTBALL CLUB

  May 2021 - Aug 2021

  Project and digital communication strategy

  DIGITAL STRATEGYDigital Strategy Design: Monitored and optimized Facebook (4,300 followers) and Instagram (2,200 followers) pages to maximize impact.Strategic Content Creation: Designed visually appealing materials using Canva and Photoshop to meet marketing objectives.Community Engagement: Implemented strategies to strengthen interaction and build follower loyalty.PROJECT MANAGEMENTDevelopment of New Initiatives: Designed a project for the creation of a new section using the SCRUM methodology.Strategic Analysis: Conducted competitive intelligence and analysis to identify opportunities. Show less

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  Decathlon France

  Apr 2023 - now

  PERFORMANCE ANALYSISData Analysis: Creation of weekly dashboards (KPIs: revenue, average basket, margin, markdown, inventory).Tool Proficiency: Performance analysis and stock management using Excel and Power BI.TEAM MANAGEMENT:Management and Training: Supporting employees in stock management and control. Organization and Planning: Implementation of the Kanban method and use of Trello for inventory organization and planning.COMMERCIAL ACTIVATION AND LOCAL MARKETING:Merchandising: Optimization of floor plans, product placement, and commercial events. Show less EVENT PROJECT MANAGEMENTLogistical Coordination: Managed five service providers (structures, booths, flow management) and implemented optimal safety and hygiene conditions for an event hosting over 1,500 visitors (tripling attendance compared to the previous year).Team Management: Supervised a team of 15 staff members (scheduling, role allocation) to ensure the smooth execution of the event.PARTNERSHIP MANAGEMENTNegotiation and Engagement: Identified and collaborated with eight financial partners and two exchange partners.COMMUNICATIONEvent Organization: Planned and facilitated two meetings with over 50 participants, including 15 clubs (one of which was a parasport club) and five local associations.FINANCIAL MANAGEMENTBudget Monitoring: Prepared a detailed operating account.Resource Optimization: Ensured strict management to adhere to financial forecasts. Show less

  • Department manager in training

    Sept 2023 - now

  • Event manager

    Apr 2023 - Sept 2023
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  Dulces el paragüitas

  Aug 2024 - Dec 2024

  Consultant in strategy and international business development

  INTERNATIONAL MARKETING STRATEGY CONSULTING:Export Strategy Development: Implementation of an export strategy based on an in-depth analysis of European markets.Strategic Analysis: Conducting PESTEL and SWOT analyses to identify opportunities and threats.Tailored Advisory: Proposal of a targeted launch plan for the French and European markets, including adaptation of promotional campaigns.MARKETING DATA ANALYSIS:Dashboards: Analysis of Colombia’s export figures to Europe using Power BI.DIGITAL COMMUNICATION STRATEGY & PROSPECTING:Promotional Materials: Design of marketing assets (videos, photos).Prospecting: Research and negotiation with partners in France and Europe.Professional Recognition Certificate: Awarded by the company for the quality of strategic recommendations and actions carried out during the mission. Show less