
Javeed Ali, PhD
Retail Sales Consultant / Duty Manager

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About me
Community Insights and Training Lead | Entrepreneur | Trustee | Diversity and Inclusion Advocate and Practitioner | Innovator
Education

Auckland University of Technology
2015 - 2016Master of Business Sport and Recreation Management First Class HonoursCompleted a research dissertation that measured the antecedents and outcomes of sponsor awareness. I was tasked with building relationships with two corporate organisations to allow access to members of elite sport franchises.The findings of this study was similar to sponsorship research conducted globally.

Auckland University of Technology
2016 - 2018Master of Philosophy (MPhil) Sport Coaching Second Class Honours, Second DivisionUndertook a case study research to understand if the Good Sports intervention created a change in thinking amongst youth sport parents and leaders.As part of this research a mixed-methods approach was used. These included: interviews, observations and surveys. Qualitative data was analysed thematically. Whereas, means differences and effect sizes were calculated for quantitative data. The findings of the study indicated that the Good Sports intervention did have a positive… Show more Undertook a case study research to understand if the Good Sports intervention created a change in thinking amongst youth sport parents and leaders.As part of this research a mixed-methods approach was used. These included: interviews, observations and surveys. Qualitative data was analysed thematically. Whereas, means differences and effect sizes were calculated for quantitative data. The findings of the study indicated that the Good Sports intervention did have a positive influence on those who participated. However, some aspects of Good Sports were not completely understood.Through the study I was adaptable and was able to work around many of the road blocks that presented themselves over the 18 month period. Show less

Auckland University of Technology
2018 - 2022Doctor of Philosophy - PhD Sport and Recreation ManagementResearch Topic: Exploring the experiences of early career rugby referees in New Zealand.Research suggests that match officials are most likely to quit within five years of beginning. Whilst we know that abuse of officials is present and can be a deterrent to some, this study intends to explore organisational aspects of a rugby referees experience.

Unitec Institute of Technology
2011 - 2014Bachelor of Sport Coaching and Sport ManagementActivities and Societies: First Year Student Representative - 2012 One off experiences included: 2013 AFL NZ - SponsorshipIn charge of sponsorship for AFL NZ international series against VFL and Australian Breeze.2013 Village Sports Academy - Adventure Based Learning Designed and delivered Adventure Based Learning to youth who are looking to teach others.2013 Hebron Christian College - Skill AcquisitionDesigned and delivered three AFL and Golf skills sessions for Year 7 and 8 students.2012 Gladstone Primary School -… Show more One off experiences included: 2013 AFL NZ - SponsorshipIn charge of sponsorship for AFL NZ international series against VFL and Australian Breeze.2013 Village Sports Academy - Adventure Based Learning Designed and delivered Adventure Based Learning to youth who are looking to teach others.2013 Hebron Christian College - Skill AcquisitionDesigned and delivered three AFL and Golf skills sessions for Year 7 and 8 students.2012 Gladstone Primary School - Physical EducationDesigned and delivered small balls catching and throwing PE lesson to year 5 and 6 students.2012 Gladstone Primary School - CoachingDesigned and delivered a soccer skills session for Year 3 and 4 students.2011 Dominion Road Primary School - Fundamental Movement SkillsDesigned and presented a Fundamental Movement Skills session in walking for Year 1 students. Show less
Experience

Jaycar Electronics
Feb 2008 - Jul 2017Retail Sales Consultant / Duty ManagerCash HandlingStock RecoveryVisual MerchandisingManaging stocktakes in lieu of managersNew store setups

Cyclona Sportswear
Mar 2009 - nowSales, Digital Marketing and Operations ManagerBuilt a new sportswear brand, Cyclona Sportswear, and corporate apparel business that caters to the needs of sports and corporate organisationsUsing social media and face to face marketing as a tool to grow business while looking at new ventures to pursue as well

Birkenhead City Cricket Club
Feb 2012 - Mar 2015Junior Cricket CoachA paid coach within Birkenhead City Cricket Club where my sole responsibility was for the coaching and development of the Northcote College junior T20 side. During my tenure players successfully graduated to the First XI.Occasionally, I was also required to coach other teams as well. These included the Birkenhead City Womens team and the Birkenhead College junior T20 side.

AFL New Zealand
Jul 2013 - Nov 2013Sponsorship CoordinatorI was tasked with ascertaining sponsorship for the annual U18 Trans Tasman series for AFL New Zealand. I was able to successfully gain sponsorship from an upcoming sports hydration organisation. This sponsorship was not financial but value in kind

Auckland Cricket
Feb 2014 - Dec 2015Periodically over the two year period, I was tasked with delivering cricket taster lessons to primary and intermediate schools within the Auckland Cricket region.Most recently, my sole responsibility was to assist the District Tournament Manager with the successful and smooth running of the Year 7 and 8 District Tournaments As part of my undergraduate degree, I was required to complete 100 hours with a sports organisation. My Co-op placement was within the cricket development sector of Auckland Cricket. During my time with Auckland Cricket, I aided with event organisation for the local girl's secondary school tournament, creation and distribution of the weekly coaching newsletter, creation of a cricket focussed fundamental movement skills coaching plans for implementation by Cricket Development Officers.
Cricket Development Coach/Events Assistant
Jan 2013 - Dec 2015Coaching and Development Assistant
Feb 2014 - Jun 2014

Cornwall Cricket Club
Sept 2014 - Sept 2014Development Cricket CoachContracted to deliver intro to cricket lessons for children aged from 5-12 at schools within the catchment of the Cornwall Cricket Club

Cyclona Sports Event Management
Nov 2014 - Jan 2016Marketing and Operations ManagerCreating opportunities for the time restricted adults to participate in their favourite sport.Using social media and other marketing tools to achieve success.Collaborated with Auckland cricket clubs in delivery

Massey University
Aug 2015 - Dec 2015Junior Research OfficerJunior Research Officer in the Good Sports project. Tasks within the role included:Support design of a pre- and post-intervention survey.Collate responses of survey data.read academic journal articles and provide concise summaries suitable for non-academics and those within the sport industry.Provide miscellaneous support to the researchers.

Birkenhead City Cricket Club
Mar 2016 - Mar 2017Primary Schools Tournament CoordinatorThe individual in charge of running the Birkenhead City Cricket Club Primary Schools Cricket tournament.Responsibilities included:Creation of draw for up to 26 teamsManagement and allocation of umpires for each gameManagement of coaches for teams who have a byeCollation of scores and MVP points updatedPrizegiving Presentation

Touch North Harbour
Jul 2016 - Sept 2016Touch Basix CoachDeliverer of basic touch skills and drill to primary and intermediate school-aged children.The purpose of my position was to create more awareness for Touch Rugby within the North Harbour region which leads to increased participation within organised Touch North Harbour modules.

Auckland University of Technology
Aug 2016 - Nov 2016Research AssistantResearch Assistant in the Good Sport project.The major task within this role was to read academic journal articles and provide concise summaries suitable for non-academics including those within the sport industry.

Netball Waitakere
Jan 2017 - May 2017Sponsorship CoordinatorTasked with creating a Sponsorship platform for Netball Waitakere. Included but is not limited toCreating sponsorship proposalsIdentifying sponsors for different levels of sponsorshipCreating first contact with potential sponsors and introducing Netball Waitakere

Touch North Harbour
Apr 2017 - Aug 2017Touch Basix CoachSole deliverer of basic touch skills and drill to primary and intermediate school-aged children.The purpose of my position is to create more awareness for Touch Rugby within the North Harbour region which leads to increased participation within organised Touch North Harbour modules.

Sport Waitākere
Aug 2017 - Dec 2019The New Zealand Census has identified that the Indian, Samoan and Chinese communities are growing within Auckland. Sport New Zealand has identified that these communities are the least physically active communities. Therefore, my role is to facilitate, coordinate and, sometimes, deliver physical activity programmes.The role requires me to build relationships with the Indian community and their leaders to understand what physical opportunities they would like. I am also required to build relationships with delivery organisations to ensure that a culturally intelligent session is delivered ensuring that the participants have a positive and rewarding experience Show less The purpose of this role was to help West Auckland Lawn Bowls clubs introduce new Indian and Samoan participants to the sport of Lawn Bowls. It required me to create relationships with the leaders of the Lawn Bowls clubs and community organisations.An understanding of both these communities meant a mass advertising approach was not used, moreso I was responsible for connecting with formed community groups that would be open to trying out the sport.Through this initiative almost 200 new participants were introduced to Lawn Bowls with almost 50% returning. Other objectives of this initiative included:Increasing cultural competency of West Auckland Lawn Bowls clubs.Increase awareness of West Auckland Lawn Bowls clubs as places of hire. Show less
Guest Lecturer
Jul 2019 - Dec 2019Targeted Populations Group Lead
Oct 2018 - Sept 2019Indian Community Coordinator
Jul 2018 - Sept 2019Community Sport Coordinator - Lawn Bowls
Aug 2017 - Jul 2018

JNAli09 Consultancy
Mar 2018 - Mar 2020Sport Management ConsultantProviding sport management consultancy services to Regional and National Sports Organisations. With a focus on cultural diversity and inclusion.2019/20 - Auckland CricketProvided ethnic engagement advice to a number of their premier status clubs to support the development an ethnic engagement strategy2018/19 - Auckland HockeyGathered insights and evaluated their targeted population project.

Aktive - Auckland Sport & Recreation
Sept 2019 - Jan 2020Coach Development Advisor (Good Sports)Lead for the implementation of the Good Sports project within the Auckland region. Good Sports aims to create positive sporting experiences for Kiwi kids by supporting and educating the key adult influencers in children’s sport: parents, caregivers, coaches, teachers and sport leaders.

Sport Waitākere
Feb 2020 - Apr 2022Community Sport and Recreation Team LeadLeading a team of five working across multiple aspects of the community sport system, my role is to provide support and grow the current work-streams of those in my team. A focus amongst the team is to build capability to ensure sustainable opportunities for the West Auckland community.Personal projects have included- South Asian Community Engagement- Tertiary Lecturing (Event Leadership, Strategic Sport Marketing, Community Sport and Recreation)- Cultural Diversity and Inclusion- Sport Sector Support- Volunteer Engagement and Recruitment Show less

Auckland Rugby Union
Apr 2022 - Mar 2023Referee Development ManagerWorking together with the Referee Manager to support the 180 volunteer rugby referees in Auckland. Responsibilities include delivery of weekly training and development sessions for referees, organisation and development of referee coaches, referee appointments and working together with head panel facilitators.

Belong Aotearoa
Jul 2022 - nowTrustee
NEW ZEALAND CRICKET
Mar 2023 - nowCommunity Insights and Training Lead
Aug 2023 - nowTraining Lead
Mar 2023 - Aug 2023
Licenses & Certifications

Leading in Communities
Community WaitakereApr 2018
New Zealand Cricket Level 1 Coaching Accreditation
New Zealand CricketMay 2014
Power BI Next Level
ACE Training LtdAug 2024
Power BI Essential Skills
ACE Training LtdSept 2023
New Zealand Cricket Level 2 Coaching Accreditation
New Zealand CricketAug 2015
Developing Rugby Coaches
New Zealand RugbyOct 2013
Honors & Awards
- Awarded to Javeed Ali, PhDDoorways Scholarship Doorways via Auckland Rugby Referees Association Sep 2019
- Awarded to Javeed Ali, PhDNew Zealand Rugby Referees Research Grant New Zealand Rugby Mar 2019
- Awarded to Javeed Ali, PhDAktive Auckland Positive Behaviour Project Scholarship Aktive Auckland/Auckland University of Technology Jun 2016 Received a scholarship to evaluate the adult aspect of the Good Sport project
- Awarded to Javeed Ali, PhDMost Valuable Club Member Birkenhead City Cricket Club Apr 2012
- Awarded to Javeed Ali, PhDLocal Hero Award KiwiBank Mar 2011
- Awarded to Javeed Ali, PhDIdeal Team Supporter Suburbs Rugby Football Club Sep 2006
Volunteer Experience
Diversity and Inclusion Advisory Group Member
Issued by Auckland Cricket on Jun 2022
Associated with Javeed Ali, PhDRugby Referee
Issued by Auckland Rugby Referees Association on May 2007
Associated with Javeed Ali, PhDHDR Sub-Committee Member
Issued by SMAANZ - Sports Management Australia and New Zealand on Jun 2021
Associated with Javeed Ali, PhDMember
Issued by Whau Ethnic Collective on Aug 2019
Associated with Javeed Ali, PhDGood Sports Research Group Member
Issued by Aktive - Auckland Sport & Recreation on Apr 2015
Associated with Javeed Ali, PhDGirls Cricket Convenor
Issued by North Harbour Cricket on Sept 2012
Associated with Javeed Ali, PhDCoaching and Development Director
Issued by Birkenhead City Cricket Club on Jul 2012
Associated with Javeed Ali, PhDCoach Developer/Mentor
Issued by Touch North Harbour on Aug 2017
Associated with Javeed Ali, PhD3rd XI Player/Coach/Manager/Captain
Issued by Birkenhead City Cricket Club on Aug 2011
Associated with Javeed Ali, PhDPremier Development Forwards Coach
Issued by Suburbs Rugby Football Club on Mar 2019
Associated with Javeed Ali, PhDUnder 21s Assistant Backs Coach
Issued by Suburbs Rugby Football Club on Mar 2015
Associated with Javeed Ali, PhDSocial Media Working Group
Issued by Auckland Rugby Referees Association on Mar 2019
Associated with Javeed Ali, PhDConference Volunteer
Issued by SMAANZ - Sports Management Australia and New Zealand on Nov 2016
Associated with Javeed Ali, PhDSocial Club Treasurer
Issued by Auckland Rugby Referees Association on Mar 2012
Associated with Javeed Ali, PhD
Languages
- enEnglish
- fiFijian hindi
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