Karen Smith

Experience

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  Appaloosa Journal

  Apr 1998 - Jun 2001

  Consumer Marketing Director

  Developed and increased market awareness of Appaloosa Journal while generating new subscribers and maintaining current subscribers. Contributed to the development of Appaloosa Journal Online as well as created and maintained all circulation material for the site.

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  Gesa Credit Union

  Jul 2001 - Jun 2010

  Position Gesa as the premiere credit union in Eastern Washington in order to expand their sales and profits by developing a loyal client base of members. As the administrator for the Marketing Consumer Information File (MCIF), collect and analyze data on member demographics, trends, and behaviors to identify potential markets, emerging products and factors affecting product demand. Translate and analyze complex data to communicate and illustrate market trends and projections for executive management.Key contributions include:* Develop and manage Gesa’s first member on-boarding program, including targeted direct mail, email and outbound calling, to increase overall profitability and member loyalty.* Measure and assess market position, opportunities and weaknesses using surveys, focus groups and other metrics.* Develop and write external communications including newsletter articles, direct mail and press releases.* Responsible for procurement and preparation of internal communications. Show less Managed advertising program for $800 million credit union with seven Eastern Washington locations. Leveraged multiple media channels, including television, radio, newspaper, direct mail and internet, to innovate ways to promote Gesa’s products and services to members and potential members. Created television and radio concepts, developed and distributed press releases. Pitched concepts and stories to local and national journal news media.Event development included:* Develop themes and promotions for yearly credit union events.* Write copy and develop graphic themes for events and promotions.* Maintain internal marketing communications via weekly newsletters and monthly staff meetings. Show less

  • Marketing Project Lead

    Jan 2008 - Jun 2010

  • Media/Events Specialist

    Jul 2001 - Jan 2008
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  Pacific Northwest National Laboratory

  Oct 2017 - now

  Lead and contribute to efforts to protect and grow Pacific Northwest National Laboratory's reputation to key external audiences, enhance staff engagement, and recruit and retain the talented workforce needed to tackle the nation's greatest challenges.Partner with key leaders to develop internal and external messaging and products related to several Laboratory- and directorate-level Objectives and Initiatives. Develop strategic messaging and collateral in support of sponsor interactions. Partnered with directorate leadership to develop two congressional testimonies and several advisory committee reviews. Show less

  • National Security Communications Team Leader

    Jun 2024 - now

  • S&T Communications Partner

    Sept 2022 - Jun 2024

  • Communication Specialist

    Jun 2010 - Oct 2022

  • Internal and Mission Communications Group Lead (acting)

    Jan 2022 - Sept 2022

  • Project Communications Team Lead

    Oct 2017 - Jan 2022