Anna Lobo

Experience

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  Columbia University

  Sept 2011 - Dec 2013

  Note Taker for Disability Services

  • Compiled clear and concise lecture notes for students with disabilities

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  KPMG

  May 2012 - Jun 2012

  Research and Analysis Intern

  • Identified benchmark companies, analyzed their organizational structures and assembled comparison frameworks• Compiled information on regional and global policy and law• Maintained internal records and revised client deliverables

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  The Farjam Collection

  Jul 2012 - Aug 2012

  Intern

  • Represented the gallery at marketing events and promoted it through social media• Developed lesson plans for Art Camp students, identified activities suitable to the program’s theme and the students’ skill level, and created educational presentations on different artists• Conceptualized, designed and maintained the daily Art Camp blog• Evaluated and summarized proposals to assist in decision-making

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  Deloitte

  Jun 2013 - Jul 2013

  Technology Services Intern

  • Analyzed regional comparables and evaluated the demographics and infrastructure of a client residential compound• Assembled client proposals and identified previous projects best suited to showcase the firm’s relevant experience• Established a guide for the firm’s consulting tools portal to aid in the identification of applicable project tools• Compiled a skills assessment of all team members in Technology Services across the GCC

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  Brunswick Group

  Aug 2013 - Aug 2013

  Public Relations Intern

  • Established media database of all the firm’s contacts for use during client presentations• Surveyed local finance industry specialists to determine their use of social media in their professional analysis• Identified industry awards best suited to our clients, and arranged for their nominations• Developed a 2013 editorial calendar database to aid the firm in identifying the most relevant issues of industry trades to promote its clients in

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  The Media Network

  May 2014 - Jul 2014

  Research Assistant

  • Developed and assisted in the design of an online pay-for-access database of trade conferences and events • Proposed new site content and conceptualized new events to be hosted by the firm• Identified potential sponsors and judges for the first ever Middle East Media Excellence Awards

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  Medix™

  Dec 2014 - Jan 2015

  Marketing Intern

  • Enhanced SEO through publication of tri-weekly blog posts & strategic use of focus keywords and meta descriptions

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  Industry Standard

  Jan 2015 - May 2015

  Marketing Analyst

  • Analyzed competitor use of social media & social shopping websites to develop our own social strategy• Optimized email marketing campaigns through segmentation & A/B tested subject lines and content

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  QInvest LLC

  Sept 2015 - Nov 2015

  Wealth Management Trainee

  • Designed auto-updating templates providing a macroeconomic overview of GCC countries, increasing internal efficiency• Constructed discounted cash flow models to produce potential valuations of GCC equities

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  Fetchr

  Jan 2016 - Mar 2016

  Product Marketing Intern

  • Targeted and qualified leads, converted them via phone, managed customer relationship thereafter and resolved any complaints• Coordinated special request deliveries with logistics team to ensure timely dispatch and customer satisfaction

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  Honeywell

  Apr 2016 - Oct 2016

  Marketing Specialist (Contract)

  • Coordinated the Middle East launch of new product, proving market viability through primary and secondary research, worked with 8 international stakeholders to ensure on-time launch, and identified a supplier that reduced cost for an essential input 60%

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  Free Tours By Foot

  Nov 2016 - Nov 2017

  Marketing Strategist

  • Built relationships with vendor partners, developed SEO-friendly website, conducted market research, constructed 4 distinct customer profiles, interviewed and hired 5+ tour guides and created scripts and routes for tours. • One of a team of three involved in launching the Dubai brand. Named a top 3 Dubai walking tour by TripAdvisor

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  Merkle | Cardinal Path

  Dec 2017 - Jun 2021

  • Led analysis for major media campaigns totaling $5.5M in yearly spend. Owned client relationship, advised on strategy, developed storytelling visuals, identified data-driven optimizations and presented recommendations to senior stakeholders. Recognized a +11ppt lift in dotcom engagement and a +3.6ppt lift in brand preference• Spearheaded creation of a centralized repository containing key learnings from various client media campaigns. Interviewed global stakeholders to understand regional needs and devised a user-friendly submission process. The Learning Library has now launched on 4 continents and contains over 100 learnings• Analyzed an ecommerce retailer's Instagram partners to show an influencer's follower count was not correlated with sales, thereby discovering an opportunity for cost-saving through partnering with smaller, less expensive influencers. Pitch effort ultimately led to client signing a $200K new SOW• Awarded ‘Exceptional' (5/5) rating in 2020 and 2019 performance review• Managed team of 12 as head of Purpose Committee, organizing events to establish company culture Show less • Designed an international audience analysis to understand client customer segment behavior worldwide, synthesizing disparate data from 7 countries. One of our first global analyses after being named their world-wide media agency of record, and key in our showing ability to deliver on our people-based marketing pitch• Built new digital marketing practice for firm; working across 4 agencies to determine service offerings, design reporting templates, develop platform guides and lead trainings, successfully delivering on scope of work • Created tailored reporting framework in collaboration with client, audited website to understand current customer behavior, and consulted on a site redesign, cumulating in a 3.7 point increase in PDF downloads Show less

  • Senior Consultant, Analysis & Insights

    Jul 2019 - Jun 2021

  • Staff Consultant - Analysis and Insights

    Jul 2018 - Jul 2019

  • Consultant - Analysis and Insights

    Dec 2017 - Jul 2018
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  Northwestern University - Kellogg School of Management

  Sept 2021 - now

  Master of Business Administration Candidate
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  Accenture

  Jun 2022 - Aug 2022

  Senior Strategy Consultant