
Max Colon

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About me
Employer Brand & Recruitment Marketing Leader
Education

University of Illinois at Urbana-Champaign, School of Labor and Employment Relations
2016 - 2017Master of Human Resources & Industrial Relations - MHRIRActivities and Societies: Exxon Mobil Scholar

University of Illinois at Urbana-Champaign
2012 - 2016Bachelor of Science - BS PSYCHOLOGYActivities and Societies: College of LAS James Scholar, Chancellor's Scholar, President's Award Program Honors Scholarship, 2016 University of Illinois Senior 100 Honorary, 2015 UIUC Homecoming Court
Experience

University of Illinois at Urbana-Champaign
Aug 2013 - Dec 2017• Developed & facilitated programs on diversity, inclusion, substance abuse, professional development, relationships, security, self-care, & academic performance for 45 residents• Served on departmental staff hiring committee to recruit new Residence Hall Directors• Chaired committees on new student orientation, paraprofessional training, & community model development• Role-modeled positive attitudes & behaviors in upholding community standards• Enforced University policies, resolved interpersonal conflict, provided on-site crisis management, & coached new staff Show less
Resident Advisor (Wassaja Residence Hall)
May 2016 - Dec 2017Program Advisor (Unit One/Allen Hall Living Learning Community)
May 2015 - May 2016Resident Advisor (Unit One/Allen Hall Living Learning Community)
Aug 2013 - May 2015

Grainger
Feb 2018 - Sept 2024Responsible for developing and executing employer brand and recruitment marketing strategies across Grainger's North American business. My team positions Grainger as an employer of choice for top talent and enhances the North American candidate experience from first awareness to onboarding.Key Wins:• Expanded Grainger's awards and recognition program with successful applications to Great Place to Work certification, Fortune 100 Best Companies to Work For, DiversityInc Top Regional Company for Diversity, and Military Times' Best for Vets Employer.• Led employer branding and recruitment marketing strategies for warehouse and customer service jobs that delivered 52% of applications and 40% of hires from advertising.• Managed request for review campaigns resulting in industry-leading Glassdoor scores. Show less • Analyzed national & regional market data to design pay programs addressing business challenges• Facilitated step rate program cost modeling for 1,500-team member business unit & partnered with senior leadership to examine anticipated ROI via cost-benefit analysis• Co-led the refresh of the U.S. benefits website & launch of a Total Rewards Portal for 15,000 team members to better navigate their individual elections• Lead the change management strategy for implementation of new reporting & analytics tools across U.S. HR teams Show less
Senior Manager, Employer Brand
May 2023 - Sept 2024Employer Brand Manager
Dec 2020 - May 2023Diversity & Social Media Manager
Nov 2019 - Dec 2020HR Development Program - Social Media & Recruitment Marketing
Jul 2019 - Nov 2019HR Knowledge Center Team Lead
Feb 2018 - Nov 2019HR Development Program - Sales & Services Business Partner
Oct 2018 - Jul 2019HR Development Program - Compensation, Benefits, & People Analytics
Feb 2018 - Oct 2018

Talent Marketing Board
Jun 2021 - Jun 2022Board MemberThe community for people leading employer brand and recruitment marketing at the world's biggest companies.

SocialMedia.org
Jun 2022 - Sept 2024Board MemberSocialMedia.org is the confidential, vendor-free membership organization for people leading social media at big brands.
Licenses & Certifications

Certified Change Practicioner
ProsciJul 2018
Leadership Certificate
Illinois Leadership® Center
Honors & Awards
- Awarded to Max ColonCampus Award for Excellence in Public Engagement (CAEPE) Office of the Chancellor May 2016 The Campus Award for Excellence in Public Engagement was developed to recognize people who have applied their knowledge and expertise to issues of public concern in order to improve the well-being of Illinois residents. The award honors faculty members, academic professionals and students who have consistently applied their knowledge and expertise to issues of societal importance for the public good.Award article: https://news.illinois.edu/view/6367/355183
- Awarded to Max ColonSenior 100 Honorary University of Illinois at Urbana - Champaign May 2016 Senior 100 Honorary honors the most outstanding graduating seniors. This award recognizes not only the most successful students academically, but more heavily focuses on campus involvement, leadership, and service. This highly prestigious award allows hard-working seniors from across campus to be acknowledged for their commitment to the university throughout their four years on campus.Award Reception:… Show more Senior 100 Honorary honors the most outstanding graduating seniors. This award recognizes not only the most successful students academically, but more heavily focuses on campus involvement, leadership, and service. This highly prestigious award allows hard-working seniors from across campus to be acknowledged for their commitment to the university throughout their four years on campus.Award Reception: https://www.facebook.com/IllinoisSAA/photos/a.10153424296985706/10153424299090706/?type=3&theater Show less
- Awarded to Max ColonService Registered Student Organization President of the Year The Office of Volunteer Programs at the University of Illinois at Urbana - Champaign Mar 2016 Award article: https://blogs.illinois.edu/view/6641/360573Award acknowledgment: https://honors.illinois.edu/docs/chp_annualnewsletter_16.pdf
- Awarded to Max ColonFred S. Bailey Leadership Award University YMCA at the University of Illinois at Urbana - Champaign 2016 Max Colon is a steadfast champion of food security for all and adopting sustainable practices in everyday commercial and personal life. Since the fall of 2012, Max has lead the RSO Illini Fighting Hunger in the packaging of 982,136 meals, 64,377 lbs. of rice, and 19,650 lbs. of beans to benefit food pantries throughout Illinois, while also speaking about and facilitating dialogue regarding the state of food insecurity in our nation. Max has also worked with the Illinois Sustainable Technology… Show more Max Colon is a steadfast champion of food security for all and adopting sustainable practices in everyday commercial and personal life. Since the fall of 2012, Max has lead the RSO Illini Fighting Hunger in the packaging of 982,136 meals, 64,377 lbs. of rice, and 19,650 lbs. of beans to benefit food pantries throughout Illinois, while also speaking about and facilitating dialogue regarding the state of food insecurity in our nation. Max has also worked with the Illinois Sustainable Technology Center to divert 9.3 tons of waste and raise awareness at the GameDay Recycling Challenge.Award article: https://drive.google.com/file/d/0B4kc62M7vzVbS19YQnJiTUF6RHZQMWUzQmpZSmh6TFBuQmhJ/view?usp=sharing Show less
- Awarded to Max ColonMake-A-Difference Award The Illinois Club 2015 Presented to students committed to making an impact at the U of I, the Make-a-Difference award recipients must maintain a high grade-point average, demonstrate financial need and have clear career goals.Award Site: http://www.theillinoisclub.org/scholarships_2015.php Award Acceptance Speech: https://www.dropbox.com/s/3s0bqkmo9yq7kbf/hb_m_colon.mp4?dl=0
- Awarded to Max ColonPatricia E. Askew Leadership Award Student Affairs at the University of Illinois at Urbana - Champaign 2014 One award is presented to an undergraduate student who has demonstrated exceptional leadership on campus and who has been instrumental in creating or enhancing a registered student organization.Award Acknowledgment: https://honors.illinois.edu/docs/chp_annualnewsletter_14.pdf
- Awarded to Max ColonNational Residence Hall Honorary National Association of College & University Residence Halls, Inc. 2013 NRHH brings together the top 1% of University Residence Hall leaders to provide an opportunity to implement projects that aid in the growth, leadership, and motivation of students and staff members in University Housing.
Volunteer Experience
Director
Issued by Illini Fighting Hunger on Jan 2015
Associated with Max ColonClub President
Issued by Illini Fighting Hunger on Aug 2013
Associated with Max ColonDog Kennel Volunteer
Issued by Heartland Animal Shelter on Jan 2010
Associated with Max ColonBoard Member
Issued by Wesley Evening Food Pantry on Jan 2014
Associated with Max Colon
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