Judy Del Castillo

Copenhagen Business School

Universitat de València

Copenhagen Business School

MSc.Int. (Cand.merc.int.) completed at Copenhagen Business School is an internationally oriented Master’s degree in business economics. Focuses on business management, in particular business strategy, marketing, branding and corporate communication from an international and interdisciplinary vantage point. Dissertation titled, “Luxury brand management and the experience economy”. The thesis seeks to explore the challenges that face luxury goods companies in a global cultural economy. It… Show more MSc.Int. (Cand.merc.int.) completed at Copenhagen Business School is an internationally oriented Master’s degree in business economics. Focuses on business management, in particular business strategy, marketing, branding and corporate communication from an international and interdisciplinary vantage point. Dissertation titled, “Luxury brand management and the experience economy”. The thesis seeks to explore the challenges that face luxury goods companies in a global cultural economy. It studies the fields of strategy, marketing communication, branding, product development, retail distribution and consumer behaviour. Business cases: Louis Vuitton (LVMH) and Gucci (PPR). Grade result: 11 (Equivalent to 12 in the new grading system and an A+ according to the ECTS) Show less

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