Elliot Cohen

Experience

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  Various New York & Miami Radio Stations

  Jun 1993 - Feb 1997

  Broadcast Radio Reporter

  Award-winning broadcast radio reporter in Miami and New York for several national networks and local radio stations. Assignments included 1993 World Trade Center bombers trial, crash of Valujet 592 and ‘94 Major League Baseball strike.

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  WPLG

  Feb 1997 - Mar 1999

  Broadcast TV Reporter

  Covered Miami and Fort Lauderdale as an on-air reporter at ABC affiliate in nation's 16th largest media market. Required high-energy, fast-paced live reporting. Stories included Florida brushfires, hurricanes, political corruption and more. Coordinated coverage as an assignment editor utilizing over 20 photojournalists, a dozen reporters, six “live” trucks and one helicopter.

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  WREG-TV

  Mar 1999 - Aug 2002

  Broadcast TV Reporter

  Wrote and delivered several on-air news stories per day. Areas of coverage included politics to criminal justice system to breaking crime news. Frequently covered two stories per day under strict deadline pressures. Credited with breaking several exclusive stories.

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  WPBF-ABC TV

  Aug 2002 - Jan 2005

  Broadcast TV Reporter

  On-air reporter covering South Florida for ABC television affiliate. Responsible for coverage in such as areas as politics, breaking news, natural disasters and more. Wrote several daily stories under strict deadline pressures.

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  City of West Palm Beach

  Dec 2004 - Sept 2005

  Chief Public Affairs Officer

  Directed overall communication, public relations and media efforts for the city government. Engaged key audiences through public relations/communication tactics. Led communication/media strategies for all Mayoral initiatives. Managed city communications team. Responsible for all PR/communication materials. On-camera city government representative.

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  My PR Guru, LLC

  May 2005 - now

  Public Relations, Strategic Political, & Government Communications Expert

  Visit: www.MyPRguru.com & www.MyGovGuru.comTwenty years of providing public relations, government communications and issue management services. Specialize in executive media coaching and leveraging earned media to achieve client’s reputational and financial goals. Frequent industry lecturer on earned media and crisis management at conferences and corporate events. Plan development includes detailed situation analysis; development of strategic, sector and opportunity-driven goals/objectives; development of detailed public relations, communication, external affairs and marketing tactics in support of approved strategies. Provide graphic design services. Create and implement countless public relations campaigns. Orchestrate high stakes damage control campaigns and crisis management plans on a national scale.• Media Relations / Earned Media• Government Communications• External newsletters• Employee Communications• Press Releases• Website Content• Flyers• Brochures• Blog Posts• Issues Communications• Crisis Management• Citizen Engagement• Reputation Management• Media Training• Public Affairs• Fundraising Support• Social Media• Branding• Community Outreach• Industry / Stakeholder Outreach• Political / Campaign Communications• Video Production• Press Conference / Media Event Planning Show less

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  Broward County Sheriff's Office (BSO)

  Sept 2005 - May 2008

  Director of Media Relations

  The Broward County Sherrif's Office is the 11th largest public safety agency in the United States. Responsible for all media relations, strategic communications, issue management, crisis mitigation for the Broward Sherrif's Office. Supervised team of media relations employees. Responsible for project planning, event management, communication materials, media engagement. Prepare speeches, OpEd’s, talking/message points, press releases. Successfully protected and reinforced agency reputation and branding as media spokesman during natural disasters, police corruption scandals, international celebrity media frenzies and more. Show less

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  Health First, Inc

  Aug 2008 - Feb 2012

  Media Relations & Strategic Communications Specialist

  Led media relations and crisis communications for one of Florida’s largest health care/health insurance systems. Responsible for earned media, issue management, press release/public comment writing, communications and public relations planning for broad range of corporate entities including four hospitals, health insurance company, physician group, and more. Created marketing materials for internal support & external audiences. Implemented campaigns with measurable positive ROI. Crisis experience includes hospital gunman, hurricanes, corporate layoffs, medical malpractice and more. Successful use of social media to support marketing goals. CEO level media coaching, speech/message points/OpEd preparation. Show less

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  City of West Palm Beach

  May 2012 - Aug 2016

  Director of Communications, Office of the Mayor

  Oversee communications on multiple platforms (social media, electronic and print) to promote, enhance and protect the City's brand reputation. Responsible for the City's integrated communications products and services in all City departments. Create and implement strategic efforts to mitigate damage caused by negative publicity. Chief counsel to Mayor and all city leadership on all communications issues. Supervise operations and staff of city television station and video production department.

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  Aqua Marketing & Communications

  Nov 2016 - Mar 2020

  Vice President Campaign Communications