Shawn Jen Hyatt

Experience

• 

  Baltimore Business Journal

  Sept 1997 - Aug 2013

  Senior Account Consultant

  As a Senior Advertising Consultant, I help businesses grow. Using market intelligence, extensive experience and key targeting, I consult with C-suite executives to create multi-media marketing plans. Building solid relationships, understanding and listening to client needs and creative problem solving lays the foundation for a successful marketing campaign. Execute your plan by constructing activation strategies to leverage your results and elevate your exposure.

• 

  Baltimore magazine

  Nov 2014 - Nov 2015

  Senior Account Executive

  Baltimore magazine is the nation's first and oldest city magazine reaching over 1/2 million professionals through our multimedia platforms (print, digital, E-newsletters, social media, sponsorships, custom events). Baltimore magazine brands include Baltimore Bride, Baltimore Home, baltimoremagazine.net, Best of Baltimore & more. My role is to strategize with local & national businesses to customize marketing plans unique to each client's needs (i.e. generate new business, increase brand exposure, maximize return on investment)Our Custom Media division produces Baltimore Symphony Orchestra's Overture magazine - perfect for targeting an affluent niche audience. Show less

• 

  The Baltimore Sun Media Group

  Nov 2015 - now

  Lead an experienced team of media experts that specialize in every aspect of marketing (i.e. planning, creative, execution, optimization to analytics). This consultative team approach designs custom media solutions for clients (B2C & B2B) with complex marketing initiatives. Our results-driven recommendations include multi-media advertising with strategic & omni-channel marketing.As one of the nation's largest media conglomerates, tronc's, portfolio extends beyond traditional digital and print advertising (including search, programmatic buying, ConnectedTV, 3rd party e-mail and more). Studio 1847, our in-house creative agency, specializes in storytelling through Branded Content, video production and events. Ask me for case studies in your industry. Show less BSMG is Maryland's #1 news source reaching more adults than any local media -1.6 million print readers/week, 1.5 million e-readers and online -35.7 million average monthly page views with 5.8 mil unique visitors. My team focuses on developing and executing strategic annual campaigns for medium-large size MD businesses, including all platforms (print, digital and programmatic, social & sponsorships) - both in and out of market.Our portfolio includes 30+ print and 60+ digital properties, 180 verticals and tronc's Publisher's network (70,000+ websites). Looking to learn more about customized media solutions? Contact shyatt@baltsun.com Show less

  • Premium Accounts, Director

    Feb 2018 - now

  • Advertising Manager, Strategic Accounts Team Lead

    Nov 2015 - now
• 

  Baltimore Sun Media

  Feb 2023 - now

  Sr. Director, Premium Advertising & Events