
Jeffery Wiles

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About me
Director, Franchise Operations at Andy's Frozen Custard
Education

University of Cincinnati
1995 - 1997Completed Courses in Business Management and Marketing.
Experience

Ruby Tuesday
Jun 1994 - Nov 2012Held directly accountable for managing all aspects of day-to-day restaurant operations in a multi-state territory including ensuring profitable financial performance, strategic and tactical planning, organizational development, and employee and manager recruitment and training. Implemented programs to facilitate positive guest relations, maintained corporate standards, and contributed to overall guest service, loyalty, and retention.• Operated 13 restaurants with sales in excess of $23M annually, and was directly responsible for 13 General Managers, 27 assistant managers, and over 500 team members.• Monitored, tracked, and assessed the performance of restaurants to ensure adherence to the highest levels of productivity, efficiency, and corporate quality standards for exceptional guest experience and satisfaction.• Managed all staffing requirements including recruitment, hiring, training, evaluating, conflict resolution, and terminations. Implemented performance incentives and expectations and conducted team building meetings.• Assisted in executing long-range operational plans, improving key performance metrics in support of company goals, and implementing effective local sales, marketing, and promotional campaigns.• Personally responsible for P&L management, controlled all labor and operating expenses, executed revenue generating programs, and oversaw front and back of house functions. Show less
Director of Operations
Jun 2004 - Nov 2012General Manager
Jun 2000 - Jun 2004Assistant Manager
Oct 1998 - Jun 2000Team Member / Corporate Trainer
Jun 1994 - Oct 1998

Lime Fresh Mexican Grill / Ruby Tuesday
Nov 2012 - Nov 2015Director of OperationsHeld directly accountable for managing all aspects of day-to-day restaurant operations in a multi-state territory including ensuring profitable financial performance, strategic and tactical planning, organizational development, and employee and manager recruitment and training. Implemented programs to facilitate positive guest relations, maintained corporate standards, and contributed to overall guest service, loyalty, and retention.• Operated 8 restaurants with sales in excess of $9M annually, and was directly responsible for 8 General Managers, 11 assistant managers, and over 175 team members.• Monitored, tracked, and assessed the performance of restaurants to ensure adherence to the highest levels of productivity, efficiency, and corporate quality standards for exceptional guest experience and satisfaction.• Managed all staffing requirements including recruitment, hiring, training, evaluating, conflict resolution, and terminations. Implemented performance incentives and expectations and conducted team building meetings.• Assisted in executing long-range operational plans, improving key performance metrics in support of company goals, and implementing effective local sales, marketing, and promotional campaigns.• Formed, trained, monitored, and developed traveling training team to assist with 6 new restaurant openings.• Personally responsible for P&L management, controlled all labor and operating expenses, executed revenue generating programs, and oversaw front and back of house functions Show less

Focus Brands LLC
Dec 2015 - Jun 2019Franchise Business ConsultantFocus Brands / Moe’s Southwest Grill Headquartered in Atlanta, GA Dec 2015 – PresentFranchise Business ConsultantSupport and consult franchise partners and area managers by evaluating day to day operations, providing training and guidance to restaurant leadership and staffs, contribute to strategic planning and marketing initiatives, supporting new openings and transferring ownership, while maintaining adherence to corporate standards and brand roll outs.• Support 63 restaurants with sales in excess of $60M annually, 63 General Managers, 78 assistant managers, and over 1200 team members.• Conduct regular meetings to review competitive pricing, actionable growth plans for the individual businesses, leadership recruitment, training, development and retention, and operational opportunities• Completes bi-annual internal audits to ensure adherence to systems, standards, food quality, service expectations, and guest satisfaction• Person of Influence and liaison between franchise partners and corporate office on catering program enhancements, guest loyalty initiatives, new menu item tests, and success profile for leadership development. Show less

Solomon Retail Group
Jun 2019 - Aug 2020Operations & Human ResourcesOversee all company operations and human resources reporting directly to CEO, ensuring all company entities have effective operational and financial procedures in place.• Liaising with and reporting to CEO on decisions for operational activities and set strategic goals for business interests• Complete focus on day to day operations in conjunction with area leaders of separate businesses to exceed service standards, 100% menu adherence and execution, ensure guest atmospheres, cleanliness and safety standards, team and leadership development, all safety and health guidelines, and implementing internal and all Brand marketing initiatives.• Provide leadership and coaching to: recruit, hire, develop, and retain best in class talent to maximize abilities and achieve desired results for all separate business needs• Identify training needs and oversee training and development of leadership• Develop, recommend, and participate in the formation and administration of all company policies and procedures and aid in the development of long range goals with clear objectives.• Analyze past and present operating performance against expected standards, formulate and execute plans to improve performance if necessary• Ensure that overall company financial targets are met; Sales, Leasing, COGS, Labor, R&M, and other operating controllable expenses.• Develop/Create quality control measures as needed, responsible for maintaining and continual improvement of them• Develop new operating procedures to meet growing company goals as needed Show less

Focus Brands LLC
Aug 2020 - Dec 2023Focus Brands / Moe’s Southwest Grill Headquartered in Atlanta, GA August 2020 – PresentFranchise Business ConsultantSupport and consult franchise partners and area managers by evaluating day to day operations, providing training and guidance to restaurant leadership and staffs, contribute to strategic planning and marketing initiatives, supporting new openings and transferring ownership, while maintaining adherence to corporate standards and brand roll outs.• Support 63 restaurants with sales in excess of $60M annually, 63 General Managers, 78 assistant managers, and over 1200 team members.• Conduct regular meetings to review competitive pricing, actionable growth plans for the individual businesses, leadership recruitment, training, development and retention, and operational opportunities• Completes bi-annual internal audits to ensure adherence to systems, standards, food quality, service expectations, and guest satisfaction• Person of Influence and liaison between franchise partners and corporate office on catering program enhancements, guest loyalty initiatives, new menu item tests, and success profile for leadership development. Show less
Director, Franchise Operations
Apr 2023 - Dec 2023Franchise Business Consultant
Aug 2020 - May 2023

Andy's Frozen Custard
Nov 2023 - nowDirector, Franchise Operations at Andy's Frozen Custard
Licenses & Certifications

Serv Safe
Languages
- enEnglish
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