Marcelo Pizarro

Experience

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  MaxTrainer

  May 2008 - Jul 2010

  Founder and CEO

  We revolutionize personal training by offering remote services. We specialize in strength training, running, swimming, and triathlon, providing personalized programs that maximize performance.

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  Instituto Profesional AIEP

  Mar 2009 - Jul 2010

  Professor

  Course: “Entrepreneurship Workshop.”Achievement: Awarded “Best Professor” of the year 2009 at Campus Barrio Universitario AIEP.

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  Universidad Bernardo O'Higgins

  Sept 2010 - Dec 2012

  Courses: “Innovation I”, “Innovation II”, “Innovation Workshop”, “Computing”, “Sales Management and Leadership”, among others, for the Industrial Civil Engineering and Commercial Engineering programs.Postgraduate Modules: “Design Thinking Workshop” in the UBO MBA, “Business Model Innovation” in the Graduate Diploma in Administration for Directors.Organizer: “Pro Entrepreneurship Conferences” and the “UBOEmprende” Program. Founder: “Center for Entrepreneurship and Innovation.”Organizer: “UBO Innovation and Entrepreneurship 2010,” “The Value of Design in Business,” and “Design Thinking Workshop.”

  • Professor

    Jul 2009 - Dec 2012

  • Head of the Center for Innovation Studies

    Sept 2010 - Dec 2011
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  Loopy

  Aug 2011 - Dec 2015

  Founder and CEO

  We guide and advise on the business formalization process in Chile. From their establishment to the start-up phase, we have been the bridge for numerous companies that began their journey with us.Achievements: First initiative to digitize the company creation process in the country, and the only one capable of establishing over 1,800 new companies.

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  Innvision

  Dec 2011 - Dec 2023

  Founder and CEO

  We lead transformation through innovation. We aim for our actions to propel organizations into the future, equipping them with cutting-edge strategies, advanced technologies, and a vision that anticipates tomorrow.Services: Strategic Innovation, (Re)design of Deliverables, Digital Transformation, and Innovation Culture.

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  Universidad Pedro de Valdivia

  Aug 2016 - Sept 2016

  Professor

  Module: “Strategic Planning” in the Master’s in Education with a Specialization in University Management and Teaching.

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  Universidad Central de Chile

  Oct 2016 - Oct 2016

  Professor

  Module: “Public Innovation & Business Model Canvas” in the Graduate Diploma in Public Innovation.

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  Lett

  Apr 2020 - now

  Founder and CEO

  Specialized studio for musicians and artists. We create photographs and music videos with the goal of capturing and narrating your story and the story of your music.

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  ArticMedia

  Jul 2020 - now

  Founder and CEO

  At ArticMedia, we specialize in corporate photography and videography, capturing the essence of organizations and communicating their unique voice through visual media.

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  Woku

  May 2021 - Jun 2024

  Founder and CEO

  We reimagine digital marketing, pushing strategies beyond current conventions. Our vision is focused on anticipating and leading trends, transforming ideas into disruptive digital solutions. Through an approach that combines synergy, cognition, excellence, and performance, our work integrates data intelligence with customized strategies to create genuine and measurable impact.Services: Core Marketing Strategy, Marketing Intelligence, Digital Transformation in Marketing.

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  Agencia Pingüino

  Jan 2023 - now

  Founder and CEO

  At Agencia Pingüino, we are redefining the rules of digital advertising to turn it into a tool that goes beyond simple ad deployment. Through our "Método Pingüino" ("Penguin Method"), we combine the most effective growth hacking tactics with data-driven analysis, allowing us to exceed superficial metrics and offer strategies that result in measurable impact for your business. Our culture breaks away from traditional molds and challenges us to think differently, with a focus on experimentation and innovation, always aiming to reach new heights in the realms of digital advertising. Services: Search Engine Ads (Google and Bing Ads) and Social Media Ads (Facebook, Instagram, TikTok, and LinkedIn Ads) Show less

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  PromptLab

  Apr 2023 - May 2024

  Founder and CEO

  Platform that enhances interaction with artificial intelligence. We offer specific prompts (currently for ChatGPT and Midjourney) that optimize conversations with language models, ensuring precise and relevant responses. We combine this with an active community and educational resources, becoming the bridge between users and the AI revolution.

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  Relata: Marketing B2B - Contenidos Digitales

  May 2023 - Apr 2024

  Marketing Technology Consultant

  I guide companies in adopting and maximizing marketing technologies. My focus is on designing marketing strategies aligned with the company’s strategic framework, implementing and optimizing artificial intelligence systems for more effective decision-making, developing digital marketing automation systems for efficient and scalable processes, creating effective digital media buying strategies on platforms like Meta and Google Ads, and analyzing data to provide actionable insights and adjust strategies as needed. Show less