
Leila Pierpaoli
Analyst / Interaction Designer ~ Web Marketing Systems ~ Interface Design ~ Product Development

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About me
Innovation Manager | Tech Strategy Senior Manager | Digital Strategist
Education

University of Glasgow
1994 - 1995Erasmus Program Economics
Università Politecnica delle Marche
-Master’s Degree Master Degree in Economics and Business
Northwestern University - Kellogg School of Management
2019 - 2019Certificate program Digital Marketing Strategies
Bologna Business School - Università di Bologna
2000 - 2001Specialist Degree Internet Marketing - Italian Level II Master AActivities and Societies: Post Graduate Diploma
Experience

Etnoteam Adriatica SpA
Nov 2000 - Feb 2002Analyst / Interaction Designer ~ Web Marketing Systems ~ Interface Design ~ Product DevelopmentLeila performed the roles of a Web Marketing Analyst and Designer for several online projects for clients such as Politecnico di Milano, ASM Pavia, and Acel Lecco.Web Marketing AnalysisInteraction DesignProduct DevelopmentInterface Design

Neta SpA
Mar 2002 - Jan 2005UI / UX Designer & Business Analyst ~ Interface Design ~ Requirements Analysis ~ IT SolutionsLeila enhanced and optimized user experience by designing innovative and more effective interfaces for numerous projects. She designed the interface of a major Net@Suite product using a UX approach. Leila also played a key role in the IP Acea Project in Rome which managed the city’s public illumination system through a web app integrating SAP PM and GeoCall. In addition, she prepared a feasibility study justifying the functional and technical reengineering of an entire product suite which led to an 8-year reengineering project. .Customer Service & SatisfactionInterface DesignReengineeringProject ManagementUI / UX Strategy DesignBusiness & Needs AnalysisProduct Development Sales SupportStaff Training & ManagementPerformance Management Show less

Engineering Ingegneria Informatica Spa
Jan 2005 - Sept 2017Project Manager ~ CRM Consultant ~ IT Solutions ~ Team Building & Leadership ~ Business AnalysisI drove software customization projects for a cutting-edge engineering CRM solution (Net@CRM) and online portal (Net@WEB) that targets local and global utility markets. I led a 30-member team of top professionals to excel in delivering 50+ projects per year on time and exceeding customer expectations. I perfermoed all aspects of customer needs assessment and relationship management.numerous accomplishments include:Improving usability by 62.5% and operational speed by 60% through designing Net@CRM SMART 2016.Playing key needs assessment, software development, customer relationship management, and business consulting roles on the “SIIS project” for Salesbp – Brasil.Serving as Business Analyst and Consultant helping to land the Belgian Road User Charging (RUC) / CRM Solution project.Directing the CRM delivery and software development for customization of Net@Suite - Spain.As Team Leader (2005 - 2010), led multiple initiatives such as the RelationalCRM stream (Net @Suite Product); designing the CRM (Net@CRM) project; and reengineering a key supply chain management system (Neta@SIL).Customer Service & SatisfactionCRM Solutions & OptimizationProject ManagementBusiness & Needs AnalysisProduct DevelopmentCustomer TrainingPre-Sales SupportStaff Training & ManagementPerformance ManagementClient Relations Show less

PLT puregreen
Sept 2017 - Oct 2019Initially recruited to serve as the Operations Manager for a start-up company focused on providing green energy resources, promoted within five (5) months to the current role. Plans and executes all customer success management projects while overseeing outbound marketing communications projects and other marketing initiatives. Teams with other staff members to draft plans for new product development and market introduction.
Head Of Marketing
Feb 2018 - Oct 2019Operations Manager
Sept 2017 - May 2018

Net 4 Partners
Jan 2020 - Jan 2023Innovation Manager - Digital StrategistCoordinator of the Digital Business Unit, Innovation Manager and Project Manager. Expert Consultant in Design thinking, Design Strategy and Stakeholder engagment. I help Companies and Public Administration to innovate and create digital ecosystems. Digital Transformation Agenda and PNRR Expert.

Engineering Ingegneria Informatica Spa
Sept 2022 - nowHead of Product Adivisory Water & Waste - Neta | Tech Strategy Senior ManagerOverseeing the execution of projects to ensure timely delivery and adherence to budget and quality standards.Providing expert consulting to clients on digital transformation and the implementation of Neta products.- Managing client relationships through Technical Account Managers and Project Managers, focusing on understanding client needs and delivering innovative solutions.Leading technical pre-sales activities and identifying opportunities for growth and innovation.Managing a team of over 70 consultants, fostering talent development, and driving continuous improvement to ensure optimal service delivery and customer satisfaction. Show less
Licenses & Certifications

Interaction Design Practicum
CooperJan 2008
Design Your Life Certified Facilitator
Designing Your Work LifeAug 2020
Designing Your Life: How to Build a Well-Lived, Joyful Life - Dave Evans, Bill Burnett
CreativeLiveAug 2019
ITIL® Foundation Certificate in IT Service Management
PeopleCertApr 2020
DESIGNING STRATEGY
IDEO UOct 2020
DESIGNING A BUSINESS
IDEO UDec 2020- View certificate

Business Innovation Certificate
IDEO UDec 2020 
Inbound Marketing Certified
HubSpotJul 2019
Project Management Professional (PMP)®
Project Management InstituteMar 2017
Inbound Sales Certification
HubSpot AcademyDec 2019
Languages
- enEnglish
- spSpanish
- poPortuguese
- itItalian
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