Patricia Pereda

Experience

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  KPMG

  Jan 1998 - Jan 2000

  Consultant for the Guggenheim Museum Bilbao

  Definition and structuration of the financial sources for the new Guggenheim opened in Bilbao. * Corporate sponsoring: structuration in different categories* Friend's community* Restaurant and boutique

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  LA FABRICA

  Mar 1999 - Feb 2002

  Marketing and Sponsorship director

  In a moment of crisis and a risk of continuity of the cultural project PhotoEspana (66 photographic exhibitions in major cultural centre and 500,000 visitors) secure funding and ensure continuity of the project. ⋅ Development of marketing plans and creative PR events personalised to the needs of luxury brands.⋅ Obtained Sponsors by creating events tailored for marketing strategies of products launch or visibility in the cultural events we organized : Louis Vuitton, L’Oréal, Hugo Boss, Loewe, Ritz Hotel, BMW, Nokia, Heineken, J&B, etc…⋅ Implementation of a new global advertising campaign with a pub agency in a collaborative sponsorship. Show less

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  L'OREAL

  Jan 2002 - Jan 2006

  Group Product Manager at L'OREAL PARIS

  The objectif was to recovery the hair care brand Elsève in the Spanish market by implementing a deep restructuration of the product range, the distribution, the merchandising and the communication. ⋅ Increase of 10% in the space designed to the brand in the points of sale (Carrefour, Auchan, etc..)⋅ Increase of 8% in the media budget up to 11 M€ in order to obtain a more relevant SOS and SOV.⋅ « Boost up » of Elsève Anti Dundruff global launch getting a +12% of DV.⋅ Execution of national advertising campaigns: TV ads, communications TV programs, and PR actions. 11M€ budget. Show less

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  Boucheron

  Jan 2010 - Jun 2010

  International Marketing Consultant for BOUCHERON

  As consultant for Code de Luxe, I had two missions:* Making a global analysis of the commercial strategy. * Restructuration of the brand's collections by lines and segments.

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  Puig

  May 2010 - Sept 2010

  International Marketing Developement Group Manager for PACO RABANNE PARFUMS

  As consultant for Code de Luxe, consultancy company that I have created specialized in the luxury sector, I was in charge of the conception of a strategic worldwide marketing plan 2012 for leader fragrances 1 Million and Lady Million for Paco Rabanne. * Lady Million Launch press presentations worldwide* Conception of merchandising activities in the point of sale * Development of the coffrets and seasonal promotions* Development of the Lady Million site web* 2 products managers at charge. Show less

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  Majorica

  Sept 2010 - Sept 2013

  Director Marketing and Communication

  As consultant for Codes de Luxe, consulting company specialized in the luxury sector, I have re-launched the new brand identity of Majorica an Spanish jewellery brand, worldwide, modernizing all areas: *new logo, new corporate image*new advertising campaigns* launch of the new website creation* new merchandising* product developpement.

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  Groupe Galeries Lafayette

  Sept 2013 - Sept 2020

  Marketing and Digital Communciation Director; Executive Commite member GUERIN JOAILLERIE

  Mission: Repositioning and modernization of the jewelery brand Didier Guerin after its acquisition by the Galeries Lafayette group. Creation of the new brand Guérin Joaillerie in 360°.Five areas of responsibility to give the coherence to the brand:• Marketing et Communication Digital: Impulse of the digital strategy of the brand. Creation of branded content for the merchant website and all digital media including social networks. Implementation of digital advertising actions. Participation to the launch and follow up of the CRM program.• Collections: Structuring and definition of product assortments, development of collections, briefing and management of jewelery designers and artists studios, coordination of product launches, optimization of management ratios, follow up of the performance of collections, supervision and animation of teams, control of the budget. - Renewal, rationalization and modernization of the 80% of the offer, creation and launch of 15 collections per year• Marketing et Communication: Redesign of the brand's positioning, creation of the new brand platform, creation of branded content for all customer contact points, development of online and offline marketing and sales plan, definition of commercial/retail operations, conception of the communication strategy, media plan, and PR.- Change of name, identity, and first advertising launch of the brand- Launch of the new website and social media platforms •Visual Merchandising and Brand Identity: global redefinition of the new visual identity, merchandising and store architecture. Establishment of the department, creation of a book merchandising and implementation of new merchandising in 25 shops. Team Management. Show less

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  ESSEC Business School

  Sept 2019 - Sept 2019

  Intervenante invitée ESSEC

  Intervenante ESSEC Business School "How to reposition a brand"

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  Rosa Maïtea Jewelery

  Mar 2021 - now

  Founder Rosa Maïtea

  Création de Rosa Maïtea.Rosa Maïtea est la première marque de joaillerie éthique et joyeuse qui fait des bijoux comme de petites bombes d'amour, en or et diamants recyclés et pierres précieuses 100% traçables de la mine au bijou.www.rosamaitea.com