João Carlos De Lima

Experience

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  Leroy Merlin

  Apr 2007 - Oct 2007

  Advertising Sales Intern

  • Development of wood and building products with suppliers - research inputs with consumers and sales force;• Constant competitors monitoring• Creating and maintaining prices in POS Leroy Merlin systems• Development of product collection for sales force schedule• Budget control of promotion funds

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  Itaú Unibanco

  Nov 2007 - Jul 2019

  • Responsible for 360º marketing and strategic planning process according Rouanet Incentive Sponsorship Law, such as negotiation with OSESP - Symponhy Orchestra of São Paulo - and implementation of marketing actions for Itaú Personnalité Brand (http://goo.gl/Ye2QHg)• Responsible for construction and content management, monitoring and special events/actions on social networks (Facebook, Instagram , Youtube, Google Search and transmídias Platforms)• Brand content – Revista Personnalité (http://goo.gl/W3B7eK) Show less • Modeling, creation and communication of a revolutionary model for customer who have digital profile (Personnalité Digital - http://goo.gl/mw9JTg) - Being responsible for ATL/BTL communication, customer activation rule (achievement , approach , customer loyalty) also digital marketing actions;• Customer comunication: BTL for Investment Products as well creation of customer and product lifecycle rule.• Sales Force Communication: Release and Support (best practices of attendance). Management and continuous improvement of channels of communication with account managers;• Budget control Show less

  • Head of Marketing and Business Development - Private Bank, Asset Management, Securities Services

    Jun 2017 - Jul 2019

  • Marketing Advertising Coordinator

    Jul 2016 - Jun 2017

  • Senior Marketing Analyst at Itaú Personnalité

    Apr 2013 - Jun 2016

  • Marketing Analyst at Itaú Personnalité

    Apr 2012 - Apr 2013

  • Marketing Analyst - Itau Personnalité and Business Segments

    Nov 2009 - Apr 2012

  • Advertising Intern

    Nov 2007 - Nov 2009
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  JMLIMA® - Assessoria Empresarial

  Jan 2014 - now

  • Director of Business Development

    Jun 2022 - now

  • Sócio Diretor

    Jan 2022 - now

  • Head of Business Development

    Sept 2019 - Mar 2023

  • Marketing Associate

    Jan 2014 - Aug 2019