Brianna Gold

Experience

• 

  The Walt Disney Company

  Jan 2010 - now

  ■Lead communication and social media strategies to support key initiatives and hiring needs■ Create compelling organic and paid content for social media platforms including Facebook, Twitter, LinkedIn and Instagram to support a variety of segments across The Walt Disney Company■ Analyze and report metrics and results for social initiatives to team and partners in order to showcase successes and make recommendations for the future■ Provide creative copy for websites, media and print collateral that interests and inspires an audience to seek opportunities with The Walt Disney Company■ Demonstrate the culture and life of Disney through unique and creative ways to showcase the work, environment, and perks via social media, blogs, and digital media channels■ Strategize and coordinate photo and video shoots■ Partner with clients and leadership across the company in order to develop and curate content for internal and external hiring messages■ Editor and content curator of DisneyProgramsBlog.com Show less ■Responsible for the planning and crafting of communication that supports Housing initiatives and is sent to over 15,000 participants a year on a Disney Internship or Program■Write and edit copy for print and electronic communication vehicles, as well as targeted messages and live performance shows■Manage @DisneyHousing social media presence on Twitter, Instagram and Snapchat■Blog about Disney Internships and Programs events, housing-related topics and voluntEAR efforts for the Disney Programs Blog (www.disneyprogramsblog.com)■Attend and cover live events as the department’s on-camera field correspondent■Partner closely with departments across the Walt Disney World Resort in order to communicate needed messages■Champion of the Housing Green Team, a team focused on increasing environmental efforts within Housing and the department■Lead and facilitate live presentations for an audience of over 200 on a regular basis Show less As the communications professional intern, I was responsible for creating captivating ways of presenting information to an audience of over 7,000, contributing to the writing of digital and print news vehicles for Internships and Programs participants, assisting in the development of a news show designed for College Program students, occasionally hosting news segments for the internal television show HTM: Housing the Magic, writing feature articles for internal websites and blog posts for the Disney Programs Blog, updating and publishing information on the internal Disney website, the Hub, and photographing and reporting housing events. During this internship I was also able to help my team speak about Disney communications during a presentation given to a college communications class and was chosen to represent Disney Internships and Programs in marketing photos and materials. Show less As the external communications professional intern, I was responsible for tracking media stories for content, volume, and trends to archive stories and assess their impact on the company’s reputation, wrote stories for Walt Disney World Resort corporate information website for journalists, monitored media and online conversation about Walt Disney World Resort to prepare for possible media inquiries, photographed events for stories and Facebook posts, created and updated media lists to maintain relationships with the media, and hosted media personnel at Disney or Disney-sponsored events to generate positive media coverage. Show less

  • Manager, Communications

    Mar 2024 - now

  • Senior Communications Specialist - Talent Acquisition Marketing

    Sept 2021 - Mar 2024

  • Walt Disney World Resort Traditions Assistant

    Oct 2019 - Sept 2022

  • Communications Specialist - Talent Acquisition Marketing

    Sept 2017 - Sept 2021

  • Communications Specialist - Disney Housing

    Jun 2015 - Sept 2017

  • Service Center Coordinator - Disney Housing

    Jul 2014 - Jun 2015

  • Communications Professional Intern - Disney Housing

    Jan 2014 - Jun 2014

  • External Communications Professional Intern - Walt Disney World Resort

    Jun 2013 - Jan 2014

  • Campus Representative

    May 2010 - May 2013

  • Merchandise - Main Street East, Magic Kingdom

    May 2011 - Aug 2011

  • Merchandise - All-Star Resort

    Jan 2010 - May 2010
• 

  Texas Tech University Office of Communications and Marketing

  Oct 2011 - May 2013

  Social Media Intern

  I was a Social Media Intern in New Media for the Office of Communications and Marketing. My responsibilities included creating content for and managing TTU social media sites such as Facebook, Twitter and Foursquare.