Guilherme Castro

Experience

• 

  Allianz Assistance

  Jun 2006 - Apr 2010

  International leader in 24-hour Assistance, Travel, vehicle, Health, Life, and Home.> Responsible for customer portfolio involving services for large corporate accounts of insurance companies with revenue above 300MM per year providing 24h assistance services > Use of costing systems and pricing available as well as generate sales proposals as demanded by sales board, aiming to achieve the targets, margins, and annual sales results;Main Achievements :> Implemented the largest vehicle account (auto and truck) providing 24-hour assistance Show less

  • Accounts Executive

    Jun 2006 - Apr 2010

  • Sales Intern

    Jun 2006 - Jan 2008
• 

  Bekhor Management, Toronto - Professional Practice Development

  Jul 2008 - Jan 2009

  Marketing Intern

  . Marketing Consulting and Management for Professional Services Firms> Perform general research on marketing, branding, strategic planning and business planning topics for the company’s marketing blog: Toronto Marketing Blog https://www.bekhor.ca/blog>Performance in marketing consulting demands participation in the business plan for each client;

• 

  Itaú Unibanco

  Apr 2010 - Apr 2015

  Senior Analyst

  . It’s the largest financial conglomerate in Latin America. It's the 10th largest bank in the world by market value> Responsible for prospecting large private companies for payroll processing by Itau; > Direct participation in negotiations of payroll RFPs and defense monitoring KPIs> Achieve the maximum retention of missed payrolls avoiding the portability for the competitor bank;Main Achievements : Winner of the High-Performance Compensation Program in 2013 Show less

• 

  Rede

  May 2015 - Aug 2016

  Senior Executive, Account Management

  . It’s a Itau brand acquirer for credit, debit and benefit cards. Include merchant acquiring, capturing, transmission, processing, and settlement of credit and debit card transactions, prepayment of receivables to merchants. The company is the first largest in its sector.> Responsible for large customer portfolio with financial volume above $200M per year (large accounts)> Performance-based on customer financial volume providing support throughout the operation > Focus on results and goals, through the KPIs of the portfolio> Align strategies for a partnership focused on hunting new customers from other acquirers' competitors to flip financial volumeMain Achievements :- Acquired large account, flipping the financial volume above $100MM per year - Renewed strategic fashion retail accounts, and maintained the financial volume with Rede - Generated above $50M in revenue from prepayment of receivables from merchants Show less

• 

  Mastercard

  Aug 2016 - now

  Manager , Account Management

  . Its principal business is to process payments between the banks of merchants and the card issuing banks who use the "Mastercard" brand to make purchases > Drive market share, growth strategies, and achievement of net revenue targets, increasing service revenues of large accounts;> Assists with analysis of customer's business through P&L modeling, financial forecasting and competitive analysis, designing strategies, messaging and proposal for customers> Identifies and recommends MA products to enhance the customers’ profitability > Drive the execution of initiatives with clients, cross-functionally (marketing, market development, product, digital, services and operations) to grow acceptance and prepare for innovation technology > Lead business development activities to expand acceptance in underdeveloped segments and/or cash only segments and emerging industriesMain Achievements so far :- Implemented a new card acceptance in the market in condominiums (market size opportunity of $17Bi, 440k condos, 0% card acceptance)-Signed new deal with traditional Brazilian Bank against one of strongest competitors bastion, sold $10M in D&S with multiple projects, launched Marketing Campaigns with UEFA and Shop Facil and renewed exclusivity deal with important digital bank plus digital wallet with >50MM customers - Currently Relationship Manager of the largest private bank in Brazil, and the largest financial institution in LAC, growing share in 2023, launching new cobranded portfolio and super affluent card, sold $7M in D&S projects , set up UEFA Marketing Campaign Show less