
Derek Hart
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About me
Product Manager - White goods
Education

Universidad Peruana de Ciencias Aplicadas
2015 - 2016Diplomatura Sales Managment 18
Universidad de Piura
2006 - 2013Bachelor's degree Business Managment
EADA Business School
2018 - 2019International MBA Business Managment
Experience

Pacífico Seguros
Mar 2009 - Sept 2010Internship
Banco Interamericano de Finanzas - BIF
Sept 2010 - Jun 2011Business Assistant - Banca Corporativa
Pacífico Seguros
Jun 2011 - Jan 2013Executive Assistant
CLASS COMPLEMENTS SAC
Feb 2013 - Mar 2015Key Account Manager· Manage the supermarkets, department stores and traditional channels correctly with both own brands (Crepier, Soulbag) and third party (Victorinox, Benetton, Delsey). · Track effective progress vs. planned sell in with 26% growth in sales and 40% in reduction of discounts given.· Work in coordination with the procurement and Marketing area to develop and implement the business strategy for each client and plan each sales season.· Negotiation to work with open order with one of the main customers of the departmental channel, thus optimizing store deliveries to sell out and increase by 26% so far in 2015. Show less

The Estée Lauder Companies Inc.
Mar 2015 - Jul 2017Corporate Sales Executive• Properly manage the brands Estee Lauder, Clinique, ADF, Bobbi Brown and La Mer with the department stores channel and specialized stores. In addition, prepare commercial and market reports for the brand’s decision making. Sell In team of 5 people.• Responsible for 51% of the company´s turnover, with 32% growth in sales vs previous year in FY15, and 22% in FY16. (Luxury channel was growing 10%). Increase of NOP (Net Operating Profit) from 17% in FY15 to 19% in FY16.• Planning weekly, monthly, quarterly and annual sales through forecast management in coordination with the regional brand and supply teams in Chile (headquarters for the south cone)• Coordinate and implement Campaigns (Beauty, Mother's Day, Christmas, Breast Cancer Awareness), Magazines, Workshops, Mall events, Door closers, etc.• Responsible for the Power BI project (Business Analytical Software), launched on March 2017. Show less

Nike
Aug 2017 - Jul 2018Key Account Manager• Commercial and financial management of the largest account in the department stores channel (Saga Falabella), with 3 business units and 7 categories, maintaining constant communication with division managers, buyers, planners, and point of sale personnel. Team: 3 people in office and 80 in store.• Responsible for 10% of the total turnover (US$9.5M), with a growth in sales of 16% and in profitability of 21% with respect to the previous year.• Marketing activities coordinated and successfully implemented, annual budget of US$450K: - Multi-channel launches (CR7, Fire & Ice, World Cup 2018, and Cortez) - Digital Campaigns (#DancewithSneakers, Cyberdays, 48 hours of madness, Christmas) - Activations (Alianza Lima, Running Club, Footprint Test, Nike Circuit) - Magazines (Sports, Fitness, Falabella Anniversary, F-Days• Logistics optimization: design, negotiation and implementation of the twice-weekly dispatch system, thus reducing lost sales due to lack of inventory in stores. Show less

Samsung Electronics
Sept 2020 - Jan 2023Senior KAM• Lead the TV and Audio business in Saga Falabella and Cencosud (Sep 2020 to Aug 2021) with a turnover of S/.155M per year. KPI Market Share #1 in both accounts.Ripley and Oechsle (Sep 2021 to date) with a turnover of S/.170M per year. KPI Market share #2 and #1 respectively. • Weekly commercial actions planning: pricing, bundles, digital marketing (banners, social media, SEM and SEO, CRM, etc.) Annual budget $600K..• Definition and negotiation of line up and flooring per category maintaining KPI above 95%..• Other KPI: Profit 8%, Premium and superpremium Tv #1, Q80↑ #2, Big Inches #2, Lifestyle #1. Show less

Electrolux Group
Feb 2023 - Oct 2023Senior KAM
Tiendas por Departamento Ripley
Oct 2023 - nowProduct Manager
Licenses & Certifications
- View certificate

Fundamentos de big data: Técnicas y conceptos
LinkedInSept 2019 - View certificate

Los cinco pasos del proceso creativo
LinkedInAug 2019 - View certificate

Pensamiento crítico
LinkedInAug 2019 
Innovation through Design - Think, Make, Break, Repeat.
The University of Sydney Business SchoolMay 2020- View certificate

Big data con un café
LinkedInAug 2019 - View certificate

Digital Marketing Fundaments
Google ActívateMar 2020
Volunteer Experience
Voluntario
Issued by Voz Animal Perú on Jun 2014
Associated with Derek Hart
Languages
- esEspañol
- inInglés
- poPortugués
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