Derek Hart

Derek Hart

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location of Derek HartPeru

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  • Timeline

  • About me

    Product Manager - White goods

  • Education

    • Universidad Peruana de Ciencias Aplicadas

      2015 - 2016
      Diplomatura Sales Managment 18
    • Universidad de Piura

      2006 - 2013
      Bachelor's degree Business Managment
    • EADA Business School

      2018 - 2019
      International MBA Business Managment
  • Experience

    • Pacífico Seguros

      Mar 2009 - Sept 2010
      Internship
    • Banco Interamericano de Finanzas - BIF

      Sept 2010 - Jun 2011
      Business Assistant - Banca Corporativa
    • Pacífico Seguros

      Jun 2011 - Jan 2013
      Executive Assistant
    • CLASS COMPLEMENTS SAC

      Feb 2013 - Mar 2015
      Key Account Manager

      · Manage the supermarkets, department stores and traditional channels correctly with both own brands (Crepier, Soulbag) and third party (Victorinox, Benetton, Delsey). · Track effective progress vs. planned sell in with 26% growth in sales and 40% in reduction of discounts given.· Work in coordination with the procurement and Marketing area to develop and implement the business strategy for each client and plan each sales season.· Negotiation to work with open order with one of the main customers of the departmental channel, thus optimizing store deliveries to sell out and increase by 26% so far in 2015. Show less

    • The Estée Lauder Companies Inc.

      Mar 2015 - Jul 2017
      Corporate Sales Executive

      • Properly manage the brands Estee Lauder, Clinique, ADF, Bobbi Brown and La Mer with the department stores channel and specialized stores. In addition, prepare commercial and market reports for the brand’s decision making. Sell In team of 5 people.• Responsible for 51% of the company´s turnover, with 32% growth in sales vs previous year in FY15, and 22% in FY16. (Luxury channel was growing 10%). Increase of NOP (Net Operating Profit) from 17% in FY15 to 19% in FY16.• Planning weekly, monthly, quarterly and annual sales through forecast management in coordination with the regional brand and supply teams in Chile (headquarters for the south cone)• Coordinate and implement Campaigns (Beauty, Mother's Day, Christmas, Breast Cancer Awareness), Magazines, Workshops, Mall events, Door closers, etc.• Responsible for the Power BI project (Business Analytical Software), launched on March 2017. Show less

    • Nike

      Aug 2017 - Jul 2018
      Key Account Manager

      • Commercial and financial management of the largest account in the department stores channel (Saga Falabella), with 3 business units and 7 categories, maintaining constant communication with division managers, buyers, planners, and point of sale personnel. Team: 3 people in office and 80 in store.• Responsible for 10% of the total turnover (US$9.5M), with a growth in sales of 16% and in profitability of 21% with respect to the previous year.• Marketing activities coordinated and successfully implemented, annual budget of US$450K: - Multi-channel launches (CR7, Fire & Ice, World Cup 2018, and Cortez) - Digital Campaigns (#DancewithSneakers, Cyberdays, 48 hours of madness, Christmas) - Activations (Alianza Lima, Running Club, Footprint Test, Nike Circuit) - Magazines (Sports, Fitness, Falabella Anniversary, F-Days• Logistics optimization: design, negotiation and implementation of the twice-weekly dispatch system, thus reducing lost sales due to lack of inventory in stores. Show less

    • Samsung Electronics

      Sept 2020 - Jan 2023
      Senior KAM

      • Lead the TV and Audio business in Saga Falabella and Cencosud (Sep 2020 to Aug 2021) with a turnover of S/.155M per year. KPI Market Share #1 in both accounts.Ripley and Oechsle (Sep 2021 to date) with a turnover of S/.170M per year. KPI Market share #2 and #1 respectively. • Weekly commercial actions planning: pricing, bundles, digital marketing (banners, social media, SEM and SEO, CRM, etc.) Annual budget $600K..• Definition and negotiation of line up and flooring per category maintaining KPI above 95%..• Other KPI: Profit 8%, Premium and superpremium Tv #1, Q80↑ #2, Big Inches #2, Lifestyle #1. Show less

    • Electrolux Group

      Feb 2023 - Oct 2023
      Senior KAM
    • Tiendas por Departamento Ripley

      Oct 2023 - now
      Product Manager
  • Licenses & Certifications

    • Fundamentos de big data: Técnicas y conceptos

      LinkedIn
      Sept 2019
      View certificate certificate
    • Los cinco pasos del proceso creativo

      LinkedIn
      Aug 2019
      View certificate certificate
    • Pensamiento crítico

      LinkedIn
      Aug 2019
      View certificate certificate
    • Innovation through Design - Think, Make, Break, Repeat.

      The University of Sydney Business School
      May 2020
    • Big data con un café

      LinkedIn
      Aug 2019
      View certificate certificate
    • Digital Marketing Fundaments

      Google Actívate
      Mar 2020
      View certificate certificate
  • Volunteer Experience

    • Voluntario

      Issued by Voz Animal Perú on Jun 2014
      Voz Animal PerúAssociated with Derek Hart