Katie Pufall

Experience

• 

  Atrium Media Group

  Oct 2012 - Dec 2015

  Writer

  - Formulated interview questions and researched article topics- Organized and scheduled interview dates and locations- Conducted interviews and wrote professional articles for publication

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  HP

  Jan 2014 - Apr 2014

  Business Analyst

  - Ran reports using SAP software and consolidated the data into various reports used by marketing and operations analysts- Implemented new processes for recording and analyzing forecasts and actual sales for key partners- Improved forecasting procedures for Staples to ensure greater accuracy and efficiency- Supported buy plans for major partners- Created a method of tracking late product shipments that required follow-up - Maintained the server with current sell-through data from direct partners using SQL Server Management Studio Show less

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  STAPLES Canada

  Sept 2014 - Dec 2014

  Communications and Process Improvement Specialist

  - Created a Service Level Agreement for Corporate Customer Care - Created new process for updating Flyer website content and for archiving Endless Aisle updates- Managed the Store Communications Group for communicating key information to over 300 stores- Composed and managed internal website content for Endless Aisle, Apple, Flyer, and Holiday- Created an internal website for the new Staples School Tools program- Developed Microsoft Excel tutorials and led classes for team members and executives- Drafted communications and created graphics for publication- Scheduled spotlight stories for the intranet, and edited communications before posting Show less

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  SC Johnson

  Sept 2015 - Dec 2015

  Marketing Commercialization Intern

  - Directed the Family Brands coupon partnership with Walmart, and collaborated with various stakeholders to help generate over $1.2 million of incremental sales for the company- Managed and executed coupon programs for Glade® with a budget of $400,000- Analyzed quarterly Glade® performance results and presented analysis to management- Created a process for tracking the commercialization and approval of packaging and displays- Worked with art agencies to design artwork for Glade® packaging and displays- Used Nielsen data to evaluate sales and market share results for the Air Care category- Organized and planned sales dinners for Ziploc® and Windex® film partnerships- Tracked performance of Scrubbing Bubbles® products and presented recommendations forimproving coupon performance and market share Show less

• 

  Magnet Forensics

  Feb 2016 - now

  - Define the account based marketing strategy for the public sector vertical including defining target account criteria, building campaign elements, and tracking campaign success. - Lead Public Sector Vertical Team and define team objectives and the optimal marketing mix to achieve growth, expansion, and retention targets. - Lead strategy to define vertical objectives, product priorities, team KPIs, and the campaigns and content required to support them.- Create robust global marketing programs with the objective of driving new leads into the marketing funnel, with an emphasis on tracking program effectiveness and reporting. These programs have allowed us to achieve our MQL and SAO targets quarter-over-quarter.- Lead the development of go-to-market programs for new product launches, M&A marketing deliverables, large-scale releases, free tools, and demand gen campaigns.- Define and track key metrics and deliver reporting and analytics for all campaigns within the marketing team and to senior leadership.- Manage partner relationships for co-marketing activities and developing co-marketing plans. Show less - Developed campaigns to build awareness and drive new prospects into the funnel. These campaigns resulted in achieving MQL and new logo targets for the year.- Managed the quarterly calendar of always-on programs including webinars, publisher advertising, and association activities.- Set product priorities for the public sector vertical and identified campaign and content requirements to help achieve business objectives.- Defined, tracked, and disseminated KPIs for public sector vertical including MQL volume, revenue attribution, and campaign performance.- Managed all marketing deliverables for go-to-market programs and product launches including leading the marketing activities for an acquisition that resulted in an on-schedule marketing launch and a smooth integration of a new product into the portfolio. Show less - Planned, implemented, and maintained an effective global tradeshow & events plan- Effectively used a marketing automation system (Pardot) to send targeted emails, build lead capture forms, and track campaign performance- Managed tradeshow logistics across different geographies and time zones- Sourced and managed suppliers for producing marketing materials, merchandise, and collateral- Implemented web content changes using WordPress to post webinars, registration pages, and blog posts Show less

  • Manager, Public Sector Marketing

    Jan 2023 - now

  • Marketing Manager, Public Sector

    Feb 2021 - Dec 2022

  • Marketing Programs Manager

    Mar 2020 - Feb 2021

  • Marketing Programs Specialist

    Feb 2017 - Mar 2020

  • Global Marketing Coordinator

    Feb 2016 - Feb 2017