Tim Nelson

Experience

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  Steiner Sports

  Jun 2009 - Aug 2009

  Marketing/Sales Intern

  Analyzed inventory and customer data to qualify leads and help sales team target areas of opportunity Created Facebook advertising campaigns and tracked their efficacy through point of saleWorked on SEO plan to improve online store's Google PageRank

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  Likeable Media

  Jun 2011 - Aug 2011

  Buzz Builder (Intern)

  Researched marketing and demographic information and outlined messaging strategies designed to expand client audiences on social mediaGenerated social media content designed to increase audience engagement while increasing brand visibility

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  Arnold Worldwide

  Jan 2012 - Apr 2012

  Social Media Marketing Intern

  Developed content calendars designed to engage audiences and generate earned impressionsAudited social media performance of clients and competing brands and presented strategic insights Collaborated with a team to evaluate company social media accounts, resulting in revitalization of in-house social media effortsTracked results of keyword optimization associated with client's content management system

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  Syncapse

  Aug 2012 - Oct 2012

  B2b Marketing Intern

  Reviewed and edited company press releases and marketing materialsSupported SVP of Marketing with lead generation and inbound marketing management activities

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  Havas Media

  Oct 2012 - Feb 2015

  Wrote and edited website copy, page titles, and search listings to increase organic search visibility Presented content marketing strategies to clients (including social media recommendations and new site content ideas) designed to increase organic visibility and social media engagement Researched and wrote original articles as part of a client’s content marketing strategy Prepared organic visibility reports demonstrating SEO’s keyword-level impact on e-commerce revenue and other conversion activities Show less

  • SEO Specialist

    Apr 2014 - Feb 2015

  • SEO Analyst

    Oct 2012 - Apr 2014
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  MullenLowe Profero

  Feb 2015 - Jan 2017

  Wrote and edited 2+ weekly short and long-form editorial content that generated more than 700,000 pageviews in 2016 Successfully pitched year-long content strategies and one-off projects to clients like Milk & Western UnionGuided Search, UX and Design teams in creation of an interactive, high-impact content project that generated over 1,700 shares and brought over 790,000 new users to client site Developed integrated content ideas for pitches to sell prospective clients on agency’s capabilitiesEdited agency POV’s and case studies aimed at both highly technical audiences and the general public Show less

  • Content Manager

    Jul 2016 - Jan 2017

  • Content Specialist

    Feb 2015 - Jul 2016
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  Freelance

  Apr 2017 - now

  Freelance Copywriter and Journalist

  Writer who can adeptly craft short and long-form copy across a variety of digital formats and brand voices. Ready to collaborate with designers, dreamers, UX teams, agencies, art directors, publications, SEO teams, strategists, and more. A summary of a few one-off projects as a freelancer that don't fit neatly into other categories. - Led an SEO-driven copy rewrite for residential real estate client, moving target keywords onto first page of Google and helping team win 2020 Webby for Best Real Estate Website.- Distilled complex subject matter into clear video scripts for clients including Accenture and Dell - Filed reported stories, interviews, explainers, travel pieces, and event coverage for Architectural Digest, covering all things design and beyond - Wrote UX copy and blog material for early-stage startups Show less

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  Kettle

  Nov 2020 - Dec 2022

  Senior Copywriter

  - Developed a unified voice for an ISP’s 360 rebrand campaign across audio and video scripts, social posts, direct mail, and email, as well as across its B2C and B2B lines of business- Worked as a UX writer alongside a team of designers to create copy for Tally’s site relaunch- Composed newsletter, email, and web copy for Apple’s Music for Artists and Podcasts for Creators audiences, covering Creator Conversations, feature launches, promo tips, and more- Wrote audio/video scripts for clients including Walmart- Created social copy for Nike, Ray-Ban, Discover, and others- Edited work of junior copywriters to ensure consistent application of client voice and best practices- Composed newsletters for Apple MarCom team covering AI, the emergence of affinity-based communities on Discord and audio apps, and other tech topics Show less

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  Future

  Aug 2022 - May 2023

  Freelance Copy/Blog Lead

  - Helped launch brand’s blog as an SEO-focused content marketing channel, publishing nearly 40 keyword-optimized and thoroughly-researched articles offering clear, actionable advice- Boosted quarter-on-quarter conversions (signups for $149/month service) through blog by 122%- Named apparel items included in merch drops and wrote product descriptions- Wrote and edited materials for multi-stage UX and marketing email campaigns - Edited copy from software engineers and trainers to harmonize brand voice across touchpoints Show less