Abby Smith

Experience

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  PlayStation Europe

  Jul 2005 - Jul 2006

  Marketing Assistant
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  Grafton International

  Aug 2007 - Jan 2011

  • Marketing Manager

    Feb 2009 - Jan 2011

  • Marketing & PR Coordinator

    Aug 2007 - Feb 2009
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  Lil-Lets UK

  Jan 2011 - Mar 2022

  * Reported into South African based Exec team working alongside the UK GM and Sales Director* Managed and developed the UK Marketing team of Brand and Category managers* Collaborated with Marketing Leads from other markets to develop the Global Brand Strategy* Developed an innovative product format, based on consumer insight, with full ownership of the P&L* Led the comms strategy and executed the campaign* Reviewed real time campaign data to optimise activity and divert spend into the best performing channels and ad formats * Project managed and launched new D2C channel including setting up supply chain solutions Show less Identified Amazon as a key area of growth for the business and grew sales by 15,000% over 2 years – achieved the companies’ Innovation Award in recognition of this success * Analysed data to identify key opportunities for growth * Developed the right products and pack sizes for the channel *Managed and optimised onsite advertising to drive conversion *Overcame multiple problems and barriers around set up, supply chain and profitability* Commissioned research to gather insight on consumer needs and behaviours, and identify opportunities for growth* Led and executed a comms campaign based on the insight from the research – resulting in sales and shopper growth in a category that was in deep decline Show less *Helped launch the brand In China, Middle East and Cyprus - responsible for product development and marketing activation* Developed the right range for the market in multi-language packs * Sourced and managed digital marketing agencies in-market to execute campaigns* Project managed and launched International websites in 6 languages, each with content tailored to the individual market and culture* Developed an extensive brand and product training programme for instore promoters in-market Show less *Project managed the launch of the new websites and responsible for the ongoing management and optimisation of the sites using Google Analytics data* Launched an Innovative advice service for young people called Ask Vicki – driving over 150k questions and answers on the brand website within 12 months* Responsible for all digital marketing channels and creation of video content featuring celebrities and influencers* Developed a schools programme including online videos, downloadable resources which was rolled out to 100k Primary School children Show less

  • UK Marketing Lead

    Dec 2020 - Mar 2022

  • Senior Brand Manager

    Apr 2018 - Dec 2020

  • European & International Brand Manager

    Jan 2015 - Apr 2018

  • Brand Manager

    Jan 2011 - Jan 2015
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  Tillow Coaching

  Jan 2020 - now

  Personal Growth Coach

  As a Personal Growth coach I help clients develop and grow, in order to live a more fulfilled life by:* Helping them discover what they want and need, and exploring what’s holding them back* Helping them overcome any limiting beliefs and behaviour patterns to create real, lasting change using a variety of techniques including NLP* Challenging their thinking to open them up to new opportunities and choices * Setting clear goals and holding them accountable to achieve growth and success Show less

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  Rosewood Pet Products Limited

  Mar 2022 - now

  Product Manager - Joules Pet (maternity cover)

  Responsible for developing the Joules pet range and bringing products to market*Developing NPD ideas based on previous sales data, consumer trends and Joules’ strategy *Developing agreed products with overseas factories ensuring quality, brand alignment, sustainability criteria and commercial viability*Responsible for managing and executing all areas of the marketing plan and asset creation for launch * Using data to monitor product and account performance to highlight opportunities for growth and resolve issues Show less

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  Anori Marketing

  Mar 2022 - now

  Freelance Marketing Consultant

  * Understanding clients unique business needs and challenges, and identifying key areas of focus to drive growth * Marketing and Brand Strategy* Marketing execution and campaign management across a variety of channels including Google Ads, Paid & Organic social, and Email.* Website set up, management, analytics and optimisation* Amazon set up, analysis and optimisation to drive growth