
Yogesh Verma
Customer Relations Officer

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About me
Performance Marketer | Amazon Ads | Google Ads | Meta Ads | Walmart | Google Analytics | Programmatic Ads | Power BI |
Education

Kendriya vidyalaya
-12 Standard Accounting and Business/Management AActivities and Societies: Hockey and volleyball player

Kraftshala
2023 - 2024Paid media Marketing Digitally Paid Media MarketingActivities and Societies: Selected as a part of a batch of 200+ students from all over India for The Marketing Launchpad 20 •Completed ~600 hours of training across 12 weeks (10 hours/day) • Modules completed: Marketing Basics, Search engine optimization, Facebook Ads; Currently pursuing / Modules lined up: Google Search/ Display/ Youtube Ads, Google Analytics, UAC, Amazon Ads, ASO Strategized an integrated campaign across FB and Google Ads for Jio Cinema and Hershey's Exotic Dark Chocolate to generate a conversion objective., The plan included the selection of platforms, campaign objectives, buying type, targeting, and budget split Created a 2-month media plan on FB with 50 lakh as the budget for Hershey's Exotic Dark Chocolate to drive awareness & consideration and also purchase from Amazon listingsCompleted Excel /Google Sheets Training: operators, formulas… Show more Strategized an integrated campaign across FB and Google Ads for Jio Cinema and Hershey's Exotic Dark Chocolate to generate a conversion objective., The plan included the selection of platforms, campaign objectives, buying type, targeting, and budget split Created a 2-month media plan on FB with 50 lakh as the budget for Hershey's Exotic Dark Chocolate to drive awareness & consideration and also purchase from Amazon listingsCompleted Excel /Google Sheets Training: operators, formulas, functions, pivots, vlookups/ hookups, data validation with Digital Marketing use cases for practice Collaborated with peers from different backgrounds for various projects, workshops, and activities, including on human skills such as time management, listening, etc Show less

University of Allahabad
2019 - 2023Bachelor of Commerce - B.Com. Human Resource Management and Marketing Management A
Experience

Airtel
Oct 2021 - Mar 2022Customer Relations OfficerAppointed as a Customer Relations Officer at Bharti Airtel, responsible for sales, customer acquisition, reactivating dormant numbers, marketing Airtel Black, resolving problems, and engaging customers on the daily basis. Proven track record in exceeding targets, delivering exceptional service, and fostering long-term relationships. Contributed in the multiple opportunities to drive growth and enhance customer experiences.

Anar Business App
May 2022 - Jun 2022Social Media Marketing InternSocial Media Marketing Intern at Anar Business B2B, responsible for driving business leads, tracking conversions, assisting businesses in platform acquisition, and designing graphics for social media platforms. Skilled in engaging with potential clients, analyzing data, and creating visually appealing content.

Lululemon
Jun 2023 - Jul 2023Omni channel Market Strategy Virtual experienceSimulated project, virtual internship experience program being part of Lululemon building integrated marketing plan and pitching thoughts or digital product strategy for the digital transformation of the brand.

On Direct Marketing Services
Aug 2023 - Jun 2024Ensuring deployment of qualitied leads and generation of reference leads with the collaboration of quality and Screening team smoothly with efficient work flow management and Quality assurance.Major goal for us is to achieve client deliveries, meeting program goals, high quality of leads and meeting deadlines time to time. Researching about the organizational specified prospects via professional channels, connecting with them and creating a database for the same, tools used for the research and discovery are :SlintelApolloLinkedIn.
Demand Generation and Quality Assurance (Delivery Management Unit)
Oct 2023 - Jun 2024Sr. Research Analyst
Aug 2023 - Oct 2023

Mensa Brands
Jul 2024 - nowPerformance Marketing SpecialistAs a Performance Marketing Specialist on Amazon, I am responsible for managing end-to-end campaign execution. This includes creating and launching Sponsored Product and Brand campaigns, optimizing ad budgets, and conducting detailed keyword research and audits to maximize ROI. I consistently analyze campaign performance data, generate insightful reports, and implement necessary adjustments to enhance ad visibility and sales.Through continuous optimization, I ensure that campaigns meet business objectives while adhering to budget constraints, driving measurable growth and improving overall account performance on the Amazon marketplace. Show less
Licenses & Certifications
- View certificate

Digital marketing for SMBs
SemrushMay 2022 
Industry Cred Certified Paid Media Marketing
KraftshalaJun 2025- View certificate

Hubspot Agency Partner Certification
HubSpotApr 2022 - View certificate

Microsoft Advertising Certified Professional
MicrosoftMay 2022
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