Francisco Renderos

Experience

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  Chevron

  Dec 1998 - Feb 2017

  Overall management for the execution of CCA’s brand marketing programs. Responsible for the execution of advertising and promotional programs. Supervise the execution of all Retail programs to make sure each program is executed. Programs include Image and Customer Service levels, Customer First program (Mystery Shopper), Wet Stock Management program (Inventory Reconciliation). Supervise the execution of retail training for retailers CORO (Company Owned), RORO (Retail Owned) and retail employees. Show less Maximize fuel revenues through effective Retail and C&I (Consumer and Industrial) pricing strategies aligned with pricing regulatory framework and in alignment with Business Plan objectives. Provide relief for other districts as specified in the team’s relief plan, and from time to time the Pricing Team Leader, maintain market knowledge of key competitor pricing strategies and data base of competitor prices, maintain local ERP with district’s prices, help deploy training programs and processes from the COF, specifically leading the implementation of all pricing strategies and initiatives, and represent the company as required in key discussions with external stakeholders and Governments Show less Overall management and delivery of the Retail Performance Management Programs (RPP). Main contact between Survey Provider regarding Customer First Program (Mystery Shopper), to ensure that the program tools and services were optimized. Managed sales incentive programs. Deployed and executed visible exciting innovative incentive programs and initiatives for the retail network and personnel.• Performed day-to-day relationship with mystery shoppers and analyze results, provide reports and feedback to Sales Organization.• Implemented a system where District Managers have the tools to manage accountability within the Retail Network. Show less Responsible of accomplish SRMS (Star Retail Marketing System) program as well as implementing the Customer Service Program in the Service Stations. Help dealers to achieve their target volume in both lubes and fuels. Collecting process, inventory controls through the S81 program. Provided seminars to dealers and pump attendants in Customer Service area. Monitor competitor activities.• Generated statistical reports for both Retail and C&I (Consumer and Industrial) • Created analytical sales reports; price-revenue analysis.• Develop actions plans in order to search new business opportunities for the retailers by creating new accounts (clients). Show less

  • Brand & Retail Programs Coordinator Colombia and Central America (CCA)

    Apr 2013 - Feb 2017

  • Business Support Supervisor CARCA (Caribbean and Central America)

    Feb 2009 - Mar 2013

  • Pricing Analyst El Salvador, Guatemala, Costa Rica

    Apr 2006 - Jan 2009

  • Program Performance Coordinator CCA

    Dec 2005 - Mar 2006

  • Retail Business Consultant

    Dec 1998 - Nov 2005
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  Independent

  Feb 2017 - now

  Sales And Marketing Specialist

  • Personal Projects

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  Marketing PMO Inc.

  Oct 2018 - now

  Marketing Project Manager