Pamela L. Marshall

Experience

• 

  American Express Travel Related Services Company, Inc.

  Jan 1987 - Jan 1995

  Manager, Employee Involvement Programs

  Assistant Manager, CommunicationsEditorial Assistant, Communications

• 

  Travel Impressions

  Jan 1995 - Jan 1999

  Regional Sales Manager, North & Central New Jersey

  • Coordinated all sales related activity for Travel Impressions in north and central New Jersey including calling on new and existing accounts, negotiating preferred supplier contracts, delivering presentations and conducting seminars, developing and implementing marketing programs, organizing sales blitzes, escorting partner company representatives on calls and participating in trade organizations.• Managed relationship between Travel Impressions and major accounts such as American Express and AAA, as well as top dollar independent agencies within territory. Show less

• 

  Travel Impressions

  Jan 2000 - Jan 2003

  Freelance Writer

  • Wrote and distributed press releases and articles for travel publications and brochures. Cultivated media contacts and pitched stories.

• 

  The Devon Group

  Oct 2006 - Nov 2008

  Account Supervisor

  • Managed all aspects of client relationships including media and industry analyst relations, content development, advertising strategies, conference planning and trade show support and speaker bureau activities.• Drafted press releases, media advisories, articles, case studies and pitch letters to support media outreach efforts. Worked with reporters and industry analysts to keep them abreast of current client news, securing interviews and briefings that resulted in coverage in several business publications including the Wall Street Journal, Business Travel News, CIO and InfoWorld.• Researched potential speaking opportunities at industry conferences and prepared speaking proposals for C-level executives.• Worked with clients to develop and execute messaging platforms and public relations campaigns. Show less

• 

  Circle BMW

  May 2009 - Oct 2021

  Director, Marketing & Communications

  • Managed company’s website, online presence and digital marketing efforts through various initiatives including SEO, SEM (keywords, retargeting, display advertising, pre-roll and geofencing), social media (Facebook, Twitter, Instagram and LinkedIn), reputation management (Google, Yelp, DealerRater.com) deployed eblasts to current and prospective customers, lead generation sites such as AutoTrader, CarFax, Cars.com and other third-party solutions.• Increased engagement and followers through paid and organic means to support sales efforts.• Wrote scripts and directed productions of fresh and relevant video content for Circle BMW’s YouTube channel, other social media platforms and website. • Developed and implemented marketing plans in collaboration with Circle BMW and BMW of North America management teams.• Tracked ROI of digital initiatives primarily using Google Analytics and met regularly with vendors and management team to review activity and ensure success rates. • Drafted content for website, blogs, social media, press releases and articles for monthly e-newsletter. • Attended BMW Eastern Region Marketing and DealerInspire workshops at Google office in NYC.• Managed traditional advertising in newspaper, magazine, direct mail, cable, radio and billboard. • Planned and executed on and off-site dealership functions, coordinated involvement in community events, including the company’s corporate fleet program and handled charitable contributions (donations, ad journal content, signage, golf outings, etc.) • Managed a monthly advertising budget of approximately $37,000.• Managed HR and talent management functions including posting to online job boards, interviewing, pre-employment screening, new hire on-boarding, employee benefit and incentive programs and post-employment. • Worked with HR vendors such as Oxford, MetLife, AFLAC, LegalShield, etc., to coordinate open enrollment, educate employees, offer wellness programs and troubleshoot when necessary. Show less

• 

  Lithia & Driveway

  Nov 2021 - now

  Senior Recruiter